{"id":15904,"date":"2009-12-14T12:37:58","date_gmt":"2009-12-14T12:37:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=15904"},"modified":"2026-04-02T14:49:07","modified_gmt":"2026-04-02T14:49:07","slug":"covalact-devine-covalact-de-tara","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=15904","title":{"rendered":"Covalact devine \u201cCovalact de tara\u201d"},"content":{"rendered":"<p>&#8220;Acest proces de rebranding marcheaza alinierea imaginii<br \/>\nbrandului la nivelul de calitate al produsului. In acelasi timp,<br \/>\nprodusul se pliaza pe tendinta manifestata in momentul de fata in<br \/>\npiata, aceea de consum de produse autentice garantate de un<br \/>\nproducator de incredere&#8221;, se arata in comunicat.<\/p>\n<p>Compania va continua procesul de modernizare demarat in acest<br \/>\nan, pentru punerea in functiune a unor instalatii pentru iaurt,<br \/>\nsmantana si unt. Investitiile vor continua in 2010 cu modernizarea<br \/>\ninstalatiilor pentru branzica de casa si branza proaspata, insumand<br \/>\nin cei doi ani 1,5 milioane euro.<\/p>\n<p>Covalact este lider de piata pe segmentul branzica de casa.<br \/>\nPortofoliul companiei cuprinde iaurturi, samantana, branza<br \/>\nproaspata, lapte de consum, chefir, cascaval, unt, frisca, dar si<br \/>\nproduse de nisa precum laptele de capra si cel de oaie. Pachetul<br \/>\nmajoritar de actiuni al companiei a fost achizitionat in 2007 de<br \/>\ncatre fondul de investitii SigmaBleyzer. Cifra de afaceri a<br \/>\ncompaniei s-a ridicat la 20 milioane euro in 2008.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania Covalact si-a schimbat denumirea si ambalajul marcii omonime de lactate in \u201cCovalact de tara\u201d, pentru a se promova drept un produs natural si sanatos, in acord cu tendinta de consum a pietei, se arata intr-un comunicat al companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[14554,10526,14553,6278,7718],"class_list":["post-15904","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-ambalaj","tag-covalact","tag-covalact-de-tara","tag-fmcg","tag-lactate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15904"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15904\/revisions"}],"predecessor-version":[{"id":35952,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15904\/revisions\/35952"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}