{"id":159036,"date":"2018-03-28T15:35:00","date_gmt":"2018-03-28T15:35:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=159036"},"modified":"2018-03-28T15:35:00","modified_gmt":"2018-03-28T15:35:00","slug":"o-tanara-americana-si-a-facut-bagajele-si-a-plecat-in-asia-dupa-ce-a-ascultat-o-emisiune-la-radio-s-a-intors-cu-o-afacere-de-milioane-de-dolari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=159036","title":{"rendered":"O t\u00e2n\u0103r\u0103 american\u0103 \u015fi-a f\u0103cut bagajele \u015fi a plecat \u00een Asia dup\u0103 ce a ascultat o emisiune la radio. S-a \u00eentors cu o afacere de milioane de dolari"},"content":{"rendered":"

\n\u00cen 2002, dup\u0103 ce a ascultat o \u015ftire la radio despre Swadhyay, o mi\u015fcare social\u0103 din India, Brook Eddy \u015fi-a f\u0103cut bagajele \u015fi a plecat \u00een Asia de Sud. \u00cen timp ce explora satele din vestul Indiei, Brook Eddy s-a \u00eendr\u0103gostit de cea mai apreciat\u0103 b\u0103utur\u0103 a \u0163\u0103rii, ceaiul. Cur\u00e2nd, a devenit specialist \u00een distingerea aromelor.<\/p>\n

\nDeoarece nu a putut g\u0103si nicio re\u0163et\u0103 autentic\u0103 \u00een Colorado, s-a hot\u0103r\u00e2t s\u0103 creeze o arom\u0103 original\u0103. \u00cen 2007, a \u00eenceput s\u0103 le ofere prietenilor \u015fi rudelor borcane cu infuzia ei de ceai. Ace\u015ftia au \u00eenceput s\u0103-i ofere c\u00e2te 10 dolari pentru fiecare borcan. “Mi-am dat seama c\u0103 re\u0163eta pe care am realizat-o ar putea fi produs\u0103 pentru cafenele \u015fi retaileri aduc\u00e2nd astfel oamenilor \u00abIndia \u00eentr-o can\u0103\u00bb”, spune ea.<\/p>\n

\nAstfel a \u00eenfiin\u0163at Bhakti Chai, un business dezvoltat \u00een cadrul corpora\u0163iei B Corp.<\/div>\n
\n <\/div>\n
\nDe la lansare p\u00e2n\u0103 \u00een prezent, ea a str\u00e2ns 10 milioane de dolari cu ajutorul investitorilor de tip angel \u015fi firmelor de private equity. \u00cen 2001, Eddy a lansat un set de ceai-uri gata preparate fapt care a ajutat-o s\u0103-\u015fi fac\u0103 cunoscut numele la nivel na\u0163ional. Acum compania are 26 de angaja\u0163i \u015fi produce ceai natural \u015fi concentrat. Toate ingredientele sunt naturale \u015fi provin din afara Statelor Unite, inclusiv “arma secret\u0103” – peste 130.000 de kilograme de ghimbir organic.<\/div>\n
\n <\/div>\n
\nAngajamentul pe care \u015fi-l iau companiile intrate \u00een B Corp este de a avea gij\u0103 de mediu \u015fi societate \u00een egal\u0103 m\u0103sur\u0103 \u00een care au grij\u0103 de veniturile propriului business. Firma Bhakti Chai a donat p\u00e2n\u0103 acum 500.000 de dolari. <\/div>\n
\n <\/div>\n
\nDe la \u00eenfiin\u0163are p\u00e2n\u0103 \u00een prezent, t\u00e2n\u0103ra a v\u00e2ndut ceai de peste 35 de milioane de dolari. Pentru 2018 compania \u015fi-a bugetat afaceri de 7 milioane de dolari. <\/div>\n","protected":false},"excerpt":{"rendered":"

Provenit\u0103 dintr-o \u00eentr-o familie de hipio\u0163i din Colorado, SUA, o t\u00e2n\u0103r\u0103 american\u0103 s-a \u00eendr\u0103gostit de o \u0163ar\u0103 cu oameni \u015fi tradi\u0163ii total diferite de mediul \u00een care crescuse, care a inspirat-o s\u0103 dezvolte o afacere cu venituri de milioane de dolari.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[81,10888,16856,17610,9686,31396,246,7442,4669,6915,232,10287,6266,10343,32776,7164,106,26240,22850,6909],"class_list":["post-159036","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-afaceri","tag-americana","tag-bagaje","tag-bautura","tag-ceai","tag-colorado","tag-crestere","tag-dezvoltare","tag-familie","tag-femeie","tag-india","tag-mediu","tag-oameni","tag-plecare","tag-provenienta","tag-radio","tag-sua","tag-tanara","tag-traditii","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159036"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159036\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}