\nEchipa de analiz\u0103 a corelat toate \u015ftirile ap\u0103rute \u00een ultimele 12 luni cu impactul acestora \u00een social media \u015fi pe bloguri, m\u0103sur\u00e2nd apoi interesul societ\u0103\u0163ii civile \u015fi al autorit\u0103\u0163ilor fa\u0163\u0103 de tem\u0103 independent de \u015ftirile \u201eoficiale\u201d. Monitorizarea include institu\u0163ii, organiza\u0163ii neguvernamentale, persoane fizice dar \u015fi companii private.<\/p>\n
\n\u00cen ultimul an, cu toate dezbaterile publice referitoare la Centenar (articole \u00een mass media, politicieni care trag semnale de alarm\u0103, edili care se pl\u00e2ng de bugetele t\u0103iate etc.) media c\u0103ut\u0103rilor online despre \u201eMarea Unire\u201d, Centenar \u015fi fotograful Unirii la un loc este de circa 37.560 \/ lun\u0103.
\nDin care 30.530 de rom\u00e2ni sunt interesa\u0163i lunar doar de \u201eMarea Unire\u201d \u015fi subtemele conexe, \u00een timp ce numai 5.820 sunt interesa\u0163i de Centenar \u00een medie pe lun\u0103. Din ace\u015ftia, 1.320 au fost interesa\u0163i de tem\u0103 doar pentru \u015fcoal\u0103 (referate, compuneri \u015fi eseuri).<\/p>\n
\nRaport\u00e2ndu-ne la cei 11.000.000 de rom\u00e2ni conecta\u0163i la internet, din analiz\u0103 reiese c\u0103 dac\u0103 3 rom\u00e2ni din 1.000 sunt interesa\u0163i lunar de tema Marii Uniri, numai 0,6 din 1.000 sunt interesa\u0163i de Centenarul propriu zis (de 5 de ori mai pu\u0163ini).<\/p>\n
\nDin cei 37.560 de rom\u00e2ni interesa\u0163i lunar de temele analizate, 1 din 50 se \u00eentreab\u0103 \u00een plin an centenar \u201eC\u00c2ND a avut loc Marea Unire\u201d, \u00een timp ce 1 din 25 de rom\u00e2ni se \u00eentreab\u0103 \u201eCINE a \u00eenf\u0103ptuit Unirea\u201d \u015fi un procent similar se \u00eentreab\u0103 \u201eCARE este semnifica\u0163ia zilei de 1 decembrie\u201d.
\nMai grav, 1 din 300 de rom\u00e2ni interesa\u0163i de Centenar se \u00eentreab\u0103 \u201eC\u00c2\u0162I ANI sunt \u00eentr-un centenar\u201d. Un procent de 0,1% din cei 37.560 de rom\u00e2ni care caut\u0103 lunar informa\u0163ii despre aceste teme nu \u015ftiu \u201eUNDE a avut loc Unirea de la Alba Iulia\u201d!…
\n\u00cen total, 1 din 8 rom\u00e2ni care a c\u0103utat pe internet informa\u0163ii nu cunoa\u015fte \u00eensemn\u0103tatea marelui eveniment istoric!<\/p>\n
\nEste un procent normal, \u0163in\u00e2nd cont de faptul c\u0103 \u00een primele 3 luni ale anului rom\u00e2nii au fost interesa\u0163i conform Google Trends \u00een ordine de de Exatlon (emisiunea difuzat\u0103 de Kanal D), de Australian Open \u015fi de Calendar Ortodox, urmate de Simona Halep.<\/p>\n
\nDac\u0103 ne referim doar la Centenar, nu la Marea Unire \u00een general, curiozitatea rom\u00e2nilor este clar legat de semnifica\u0163ia istoric\u0103, nu de ac\u0163iunile\/activit\u0103\u0163ile\/evenimentele organizate \u00een prezent sau de semnifica\u0163ia acestui eveniment pentru Rom\u00e2nia anului 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"
Casa de audit comunica\u0163ional \u015fi marketing strategic \u201eFuga\u015fin & Partenerii\u201d a lansat ast\u0103zi primul studiu ce m\u0103soar\u0103 interesul rom\u00e2nilor fa\u0163\u0103 de temele \u201eCentenar\u201d, \u201eMarea Unire\u201d \u015fi \u201efotograful Unirii\u201d \u00een mediul online cu scopul de a pune la dispozi\u0163ia opiniei publice \u015fi a autorit\u0103\u0163ilor o serie de concluzii care s\u0103 ajute la \u00een\u0163elegerea situa\u0163iei \u015fi la conturarea unor strategii care p\u00e2n\u0103 acum au \u00eent\u00e2rziat s\u0103 apar\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[33141,7726,10313,5453,21327,32543,9884,24940,232,8248,458,17018,47,7178,10287,539,78,173,32851],"class_list":["post-159022","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ajutare","tag-audit","tag-autoritati","tag-casa","tag-centenar","tag-dispozitie","tag-filme","tag-fotograf","tag-india","tag-intarzieri","tag-intelegere","tag-interes","tag-lansare","tag-marketing","tag-mediu","tag-online","tag-publicare","tag-romani","tag-unire"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159022"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159022\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}