\nCompania este dispus\u0103 s\u0103 ofere o sum\u0103 uria\u015f\u0103 \u2013 zece milioane de dolari, celui sau celei care va reu\u015fi s\u0103 deseneze sau s\u0103 proiecteze un model de recipient de cafea mai u\u015for de reciclat. Asta pe fondul parteneriatului pe care l-au \u00eencheiat cu Closed Loop Partners, un investitor focusat pe activit\u0103\u0163i de reciclare.<\/p>\n
\n\u00cen prezent, recipientele de cafea folosite de companie sunt f\u0103cute din carton, \u015fi au un capac sub\u0163ire de plastic, pentru a \u00eempiedica v\u0103rsarea cafelei, dar care face paharul foarte dificil de reciclat. Este nevoie de 20 de ani pentru a se descopune un capac de plastic folosit la cupele Starbucks.<\/p>\n
\n\u00cen 2008, compania \u015fi-a stabilit c\u00e2teva obiective foarte clare pentru a reduce poluarea. Astfel, \u00een 2010, \u015fi-a luat angajamentul ca p\u00e2n\u0103 \u00een 2015, cupele sale s\u0103 fie 100% reciclabile, \u00eens\u0103 nu au reu\u015fit s\u0103 \u00ee\u015fi respecte promisiunea. Recipientul actual se fabric\u0103 cu doar 10% fibre reciclate. Starbucks a declarat c\u0103 va efectua \u015fi cel de-al 13-lea test intern pe o cea\u015fc\u0103 de cafea realizat\u0103 din plante, pentru a vedea dac\u0103 poate fi \u00eempiedicat\u0103 scurgerea lichidelor fierbin\u0163i. De cur\u00e2nd, compania \u015fi-a re\u00eennoit promisiunea, \u015fi \u015fi-a asumat ca p\u00e2n\u0103 \u00een 2020 s\u0103 \u00eenlocuiasc\u0103 cupele actuale cu unele din h\u00e2rtie reciclabil\u0103.<\/p>\n
\nMcDonald’s este o alt\u0103 companie interna\u0163ional\u0103 care a declarant la \u00eenceputul acestui an c\u0103 va \u00eenlocui toate ambalajele cu unele din materiale regenerabile sau reciclabile, p\u00e2n\u0103 \u00een 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"
Starbucks lanseaz\u0103 o provocare care cu siguran\u0163\u0103 va atrage aten\u0163ia multora. Ce trebuie s\u0103 faci pentru a primi suma uria\u015f\u0103 de zece milioane de dolari ?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[14681,26791,307,272,32766,47,31857,270,15941,86,7843,8984],"class_list":["post-158888","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-activitati","tag-atragere","tag-cafea","tag-companie","tag-folosire","tag-lansare","tag-primire","tag-provocare","tag-reciclare","tag-reusita","tag-siguranta","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=158888"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158888\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=158888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=158888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=158888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}