{"id":15877,"date":"2009-12-10T18:37:58","date_gmt":"2009-12-10T18:37:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=15877"},"modified":"2026-04-02T14:48:28","modified_gmt":"2026-04-02T14:48:28","slug":"tuborg-incheie-anul-la-acelasi-nivel-cu-2008","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=15877","title":{"rendered":"Tuborg incheie anul la acelasi nivel cu 2008"},"content":{"rendered":"<p>&#8220;Cifra de afaceri se situeaza la sfarsitul anului la acelasi<br \/>\nnivel cu cea de anul trecut&#8221;, a declarat Shachar Shaine,<br \/>\npresedintele URBB. Anul trecut compania a raportat o cifra de<br \/>\nafaceri de 343 milioane lei (94 milioane euro). Desi compania a<br \/>\ninregistrat un profit operational in crestere cu 8% comparativ cu<br \/>\n2008, din cauza deprecierii monedei nationale si a datoriilor catre<br \/>\nbanci nu va afisa si un profit net in acest an.<\/p>\n<p>In privinta volumelor de bere comercializate, acestea au scazut<br \/>\nusor cu 1%, fata de anul trecut, cu mult sub scaderea de 16% a<br \/>\npietei.<br \/>\n&#8220;Volumele de bere comercializate in acest an au scazut cu 1%, ceea<br \/>\nce ne-a permis cresterea cotei de piata la 10%&#8221;, a adaugat Shachar<br \/>\nShaine.<\/p>\n<p>Printre masurile pe care compania le-a luat pentru<br \/>\neficientizarea afacerilor s-au numarat optimizarea stocurilor,<br \/>\neficientizarea procesului de productie si imbunatatirea sistemului<br \/>\nde logistica.<\/p>\n<p>Principalii competitori pe piata berii sunt Heineken, Ursus<br \/>\nBreweries, InBev si URBB. Piata berii are o valoare estimata la 1,6<br \/>\nmiliarde de euro in 2008.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>United Romanian Breweries Bereprod (URBB), producatorul marcii Tuborg, va incheia anul 2009 cu o cifra de afaceri similara celei de anul trecut, in conditiile reducerii pietei de profil cu 16%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[10719,7213,6278,11627,8049,10774],"class_list":["post-15877","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-alcool","tag-bere","tag-fmcg","tag-shachar-shaine","tag-tuborg","tag-urbb"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15877"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15877\/revisions"}],"predecessor-version":[{"id":35926,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15877\/revisions\/35926"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}