{"id":158636,"date":"2018-03-15T11:05:48","date_gmt":"2018-03-15T11:05:48","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=158636"},"modified":"2018-03-15T11:05:48","modified_gmt":"2018-03-15T11:05:48","slug":"astazi-la-smart-business-antreprenoarea-care-a-fondat-un-business-unic-pe-piata-locala-mizand-pe-lipsa-de-timp-a-romanilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=158636","title":{"rendered":"Ast\u0103zi, la Smart Business: Antreprenoarea care a fondat un business unic pe pia\u0163a local\u0103, miz\u00e2nd pe lipsa de timp a rom\u00e2nilor"},"content":{"rendered":"<p>\n\u201eAntreprenoriatul este o stare de spirit, \u00eenseamn\u0103 libertate, senza\u0163ia c\u0103 faci ceva cu sens, nu c\u0103 a\u015f fi f\u0103cut ceva f\u0103r\u0103 sens \u015fi \u00eenainte, dar, dup\u0103 mai mul\u0163i de ani de comunicare, \u00eemi doream altceva, astfel, la jum\u0103tatea vie\u0163ii, m-am reinventat\u201d, descrie Georgiana Gheorghe, motivele pentru care a ales s\u0103 mizeze pe propria afacere dup\u0103 mai mul\u0163i ani de corpora\u0163ie. Ea a lansat recent businessul Clatette, pe care \u00eel descrie drept prima &nbsp;\u201efabric\u0103 de cl\u0103tite ready made (gata f\u0103cute n.red)<em>\u201d<\/em>. Afacerea &nbsp;Clatette este format \u00een prezent dintr-un atelier de produc\u0163ie, dotat cu utilaje de produc\u0163ie, de ambalare, de depozitare, precum \u015fi o ma\u015fin\u0103 de livrare.Tipul de business este B2B2C, Gheorghe nu se adreseaz\u0103 direct persoanelor fizice, ci lan\u0163urilor de hipermarketuri, \u015fcolilor \u015fi gr\u0103dini\u0163elor, precum \u015fi zonei corporate (cantine, petreceri corporate). Auchan este primul lan\u0163 de hipermarketuri&nbsp; cu care au semnat un contract; \u00een prezent cl\u0103titele Georgiane Gheorghe ajung \u00een patru magazine Auchan. \u201eDup\u0103 trei s\u0103pt\u0103m\u00e2ni de colaborare, am observat c\u0103 lucrurile se mi\u015fc\u0103 foarte bine, au crescut comenzile de la o s\u0103pt\u0103m\u00e2n\u0103 la alta, vedem preferin\u0163e pentru anumite re\u0163ete\u201d, descrie Gheorghe modul \u00een care a fost primit produsul pe pia\u0163\u0103.<\/p>\n<p>\nCare este valoarea investi\u0163iei \u00een businessul Clatette \u015fi care sunt planurile de dezvoltare a acestuia \u00een continuare, ve\u0163i putea urm\u0103ri ast\u0103zi, de la ora 15:00, \u00eentr-o nou\u0103 edi\u0163ie a emisiunii Smart Business, pe site-ul \u015fi pagina de Facebook ale Business Magazin.<\/p>\n<p>\nSmart Business este o emisiune \u00een care dorim s\u0103 vi-i aducem \u00een fa\u0163\u0103 pe reprezentan\u0163ii noii genera\u0163ii de antreprenori, cei care au avut curajul s\u0103 dezvolte pe pia\u0163a local\u0103 afaceri ie\u015fite din tipar. Sunt talenta\u0163i, pragmatici, dep\u0103\u015fesc piedici \u015fi \u00ee\u015fi transform\u0103 ideile \u00een branduri.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 aproape 20 de ani de munc\u0103 \u00een domeniul comunic\u0103rii, Georgiana Gheorghe a ales s\u0103 dezvolte un business pe placul rom\u00e2nilor cu un ritm de via\u0163\u0103 alert: cl\u0103titele gata f\u0103cute, ce pot fi cump\u0103rate direct de pe raftul magazinelor. De unde a venit aceast\u0103 idee \u015fi \u00een ce au constat etapele dezvolt\u0103rii acesteia, a povestit \u00een cadrul celui mai recent material video Smart Business. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,43790],"tags":[14750,81,255,7985,235,4131,272,60,173],"class_list":["post-158636","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-smart-business","tag-acoperire","tag-afaceri","tag-antreprenori","tag-brasov","tag-business","tag-case","tag-companie","tag-piata","tag-romani"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=158636"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158636\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=158636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=158636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=158636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}