\n\u00cen urma a dou\u0103 analize ale pie\u0163ei, una de sitting \u015fi una de delivery, f\u0103cute de Hospitality Culture Institute, s-a v\u0103zut c\u0103 45% dintre rom\u00e2ni nu opteaz\u0103 pentru oferte atunci c\u00e2nd m\u0103n\u00e2nc\u0103 la restaurant. \u00cens\u0103 peste 20% dintre ace\u015ftia prefer\u0103 meniurile de tip combo (m\u00e2ncare+b\u0103utur\u0103\/desert).<\/p>\n
\nStudiul a avut ca target un public urban de aproximativ 800 de persoane cu v\u00e2rsta de peste 18 ani din cinci ora\u015fe rom\u00e2ne\u015fti de referin\u0163\u0103 (Bucure\u015fti, Timi\u015foara, Cluj, Bra\u015fov, Ia\u015fi) care au luat masa \u00een ora\u015f \u00een ultima jum\u0103tate de an.<\/p>\n
\n\u201eEste primul research independent de food service na\u0163ional. Se pare c\u0103 mul\u0163i dintre juc\u0103torii acestei pie\u0163e nu sunt pu\u015fi la punct cu tendin\u0163ele de consum ale rom\u00e2nilor\u201d, spune Florin Maxim, fondator Hospitality Culture Institute.<\/p>\n
\nLa studiul realizat de Hospitality Culture Institute au participat mai multe branduri din industria Horeca precum grupurile Fratelli, City Grill, KFC, Coca-Cola, hipMenu, KZ Creative, Acvamarin Seafood, Trenta Pizza \u015fi Jerry\u2019s Pizza.<\/p>\n
\nPrintre rezultatele aflate se num\u0103r\u0103 date importante despre valoarea total\u0103 a pie\u0163ei de m\u00e2ncare g\u0103tit\u0103, preferin\u0163ele culinare ale rom\u00e2nilor, precum \u015fi obiceiurile acestora.<\/p>\n
\nSe pare c\u0103 pentru majoritatea consumatorilor, specificul rom\u00e2nesc predomin\u0103 ca op\u0163iune \u00een alegerea localului, dar mai important\u0103 dec\u00e2t acest aspect este amplasarea restaurantului. Jum\u0103tate dintre cei intervieva\u0163i au declarat c\u0103 obi\u015fnuiesc s\u0103 cheltuiasc\u0103 \u00eentre 30 \u015fi 50 de lei la o ie\u015fire la restaurant \u015fi c\u0103, \u00een general, valoarea produselor este considerat\u0103 ca fiind una acceptabil\u0103.<\/p>\n
\nLocalurile preferate sunt cele \u00een care primeaz\u0103 calitatea \u015fi varietatea produselor. Peste 52% dintre clien\u0163i m\u0103n\u00e2nc\u0103 \u00een ora\u015f sau comand\u0103 m\u00e2ncare acas\u0103 determina\u0163i de foame \u015fi lipsa timpului necesar g\u0103tirii.<\/p>\n
\nDin totalul celor intervieva\u0163i, 87% dintre bucure\u015fteni \u015fi 81% dintre cei din provincie au luat masa \u00een ora\u015f sau au comandat m\u00e2ncare acas\u0103 cel pu\u0163in o dat\u0103 \u00een ultimele \u015fase luni.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Valoarea total\u0103 anual\u0103 a pie\u0163ei de m\u00e2ncare g\u0103tit\u0103 \u00een cinci dintre cele mai mari ora\u015fe din Rom\u00e2nia este de 7,24 miliarde de lei, din care 4,89 miliarde de lei (67%) este ocupat\u0103 de Bucure\u015fti. Din totalul pie\u0163ei, aproximativ 46% este reprezentat\u0103 de segmentul restaurantelor standard, cu mese (sitting).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[5299,7985,306,7426,246,16118,8545,11597,161,164,60,11194,7436,20885,173,98,7853,8924,465],"class_list":["post-158568","post","type-post","status-publish","format-standard","hentry","category-analize","tag-analize","tag-brasov","tag-bucuresti","tag-cluj","tag-crestere","tag-gatit","tag-iasi","tag-mancare","tag-miliarde","tag-oferte","tag-piata","tag-restaurant","tag-restaurante","tag-ridicare","tag-romani","tag-romania","tag-studiu","tag-timisoara","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=158568"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158568\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=158568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=158568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=158568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}