{"id":158425,"date":"2018-03-08T12:16:34","date_gmt":"2018-03-08T12:16:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=158425"},"modified":"2018-03-08T12:16:34","modified_gmt":"2018-03-08T12:16:34","slug":"cum-au-ajuns-brandurile-napoca-poiana-sau-azuga-sa-fie-produse-in-afara-tarii-cum-poate-berea-azuga-sa-fie-produsa-in-germania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=158425","title":{"rendered":"Cum au ajuns brandurile Napoca, Poiana sau Azuga s\u0103 fie produse \u00een afara \u0163\u0103rii. Cum poate berea Azuga s\u0103 fie produs\u0103 \u00een Germania?"},"content":{"rendered":"

\nUn model similar au aplicat \u015fi al\u0163i juc\u0103tori str\u0103ini, astfel c\u0103 Unilever produce \u00eenghe\u0163ata Napoca \u00een Bulgaria, tot la sud de grani\u0163\u0103 fiind realizat\u0103 \u015fi ciocolata Poiana. Berea Azuga nepasteurizat\u0103 este \u00eens\u0103 fabricat\u0103 \u00een Germania de c\u0103tre Ursus, companie preluat\u0103 de japonezii de la Asahi.<\/p>\n

\nElena Cremenescu, fondatoarea brandului de cosmetice El\u00admi\u00adplant, pe care l-a v\u00e2ndut \u00een plin boom economic c\u0103tre grecii de la Sarantis, spunea la scurt\u0103 vreme dup\u0103 \u00eenchiderea fabricii locale c\u0103 nu exist\u0103 legi care s\u0103 sus\u0163in\u0103 produc\u0163ia local\u0103. Dup\u0103 v\u00e2nzarea Elmiplant, ea a r\u0103mas \u00een companie ca director general adjunct. Antreprenoarea mai ad\u0103uga c\u0103 \u00eenchiderea a fost justificat\u0103 de necesitatea eficientiz\u0103rii costurilor. Brandul Elmiplant a fost p\u0103strat, chiar dac\u0103 pe etichet\u0103 acum apare \u201emade in Greece\u201d.<\/p>\n

\nCite\u015fte continuarea pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Grupul elen Sarantis anun\u0163a \u00een urm\u0103 cu mai pu\u0163in de cinci ani c\u0103 \u00eenchide fabrica local\u0103 \u00een care erau realizate cosmeticele sub brand rom\u00e2nesc Elmiplant, mut\u00e2nd produc\u0163ia \u00een \u0163ara- mam\u0103, \u00een Grecia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,7971,7213,7179,7386,272,5622,280,7921,5842,467,9794,259,7541],"class_list":["post-158425","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-azuga","tag-bere","tag-brand","tag-branduri","tag-companie","tag-cosmetice","tag-fabrica","tag-germania","tag-grecia","tag-grup","tag-inchidere","tag-productie","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=158425"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158425\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=158425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=158425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=158425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}