{"id":158402,"date":"2018-03-07T13:16:55","date_gmt":"2018-03-07T13:16:55","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=158402"},"modified":"2018-03-07T13:16:55","modified_gmt":"2018-03-07T13:16:55","slug":"clatette-primul-brand-romanesc-de-clatite-ready-made-isi-face-intrarea-pe-piata-romaneasca-de-retail","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=158402","title":{"rendered":"Clatette, primul brand rom\u00e2nesc de cl\u0103tite ready made \u00ee\u015fi face intrarea pe pia\u0163a rom\u00e2neasc\u0103 de retail"},"content":{"rendered":"<p>\nInvesti\u0163ia pentru intrarea pe pia\u0163\u0103 a brandului Clatette se ridic\u0103 la peste 130.000 de euro, sum\u0103 ob\u0163inut\u0103 \u00een urma a dou\u0103 finan\u0163\u0103ri bancare (Banca Transilvania \u015fi BCR) \u00een valoare de 450.000 lei \u015fi a propriului capital. Banii au fost investi\u0163i \u00een amenajarea spa\u0163iului, utilaje de produc\u0163ie \u015fi ambalare, ma\u015fin\u0103 de transport, softuri de gestiune, echipamente de lucru, analize \u015fi certific\u0103ri pentru standarde <em>food safety, <\/em>branding \u015fi marketing.<\/p>\n<p>\n\u00cencep\u00e2nd cu luna martie, produsele brandului Clatette pot fi g\u0103site \u00een trei sortimente pe rafturile magazinelor Auchan din Bucure\u015fti. Produsul finit, care se reg\u0103se\u015fte pe rafturile magazinelor, const\u0103 \u00een \u00eempachetarea a 12 foi de cl\u0103tite proaspete, produse din ingrediente naturale, ambalate \u00een vid. Pe pia\u0163\u0103 au fost distribuite \u015fapte din cele zece re\u0163ete din portofoliul brandului, cinci ca baze pentru pentru deserturi&nbsp;\u015fi dou\u0103 re\u0163ete f\u0103r\u0103 zah\u0103r. Cl\u0103titele se distribuie \u015fi pe canale HoReCa, cu prec\u0103dere \u00een cantinele \u015fcolilor \u015fi gr\u0103dini\u0163elor publice \u015fi private.<\/p>\n<p>\nProdusele se adreseaz\u0103 consumatorului t\u00e2nar, modern, din mediul urban. \u201eAm gandit acest produs avand in minte dou\u0103 lucruri: femeia modern\u0103, mai mult sau mai pu\u0163in sofisticat\u0103, independent\u0103, foarte activ\u0103, care prefer\u0103 s\u0103 petreac\u0103 f\u0103r\u0103 griji c\u00e2t mai mult timp cu familia sau cu prietenii, f\u0103r\u0103 s\u0103 petreac\u0103 prea mult timp \u00een buc\u0103t\u0103rie, dar care este totu\u015fi foarte atent\u0103 la eticheta produselor pe care le achizi\u0163ioneaz\u0103 \u015fi le preg\u0103te\u015fte pentru cei dragi. Uit\u00e2ndu-ne la trendul cresc\u0103tor de consum al produselor <em>ready meal<\/em> \u015fi <em>fresh food<\/em> din ultimii doi ani, coroborat cu aten\u0163ia sporit\u0103 a rom\u00e2nilor pentru produse autohtone \u015fi <em>clean label<\/em>, sunt optimist\u0103 \u00een reu\u015fita proiectului nostru \u015fi \u00een dezvoltarea urm\u0103toarelor sortimente pe care le avem \u00een lucru, cu adresabilitate \u015fi mai mare, incluz\u00e2nd consumatorul \u00een mi\u015fcare, ce prefer\u0103 gust\u0103ri <em>ready to go<\/em>\u201d, spune Georgiana Gheorghe, fondatoare Clatette.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul de firme Presage\/Micro Food Company, cu capital 100% rom\u00e2nesc, anun\u0163\u0103 deschiderea primei fabrici de cl\u0103tite ready made a brandului rom\u00e2nesc Cladette \u015fi semnarea primului contract cu un lan\u0163 de retail alimentar, Auchan Romania.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[16199,7255,7179,466,9675,83,7981,467,293,60,399,98,10764],"class_list":["post-158402","post","type-post","status-publish","format-standard","hentry","category-comert","tag-anunt","tag-auchan","tag-brand","tag-capital","tag-contract","tag-deschidere","tag-firme","tag-grup","tag-intrare","tag-piata","tag-retail","tag-romania","tag-semnare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=158402"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158402\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=158402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=158402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=158402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}