\nWilliam Wrigley Jr. s-a n\u0103scut \u00een Philadelphia \u00een septembrie 1861, \u00een timpul r\u0103zboiului civil. Tat\u0103l s\u0103u producea s\u0103pun, astfel c\u0103 William a trebuit \u00eenc\u0103 de mic s\u0103 umble cu un co\u015f pe str\u0103zile din Philadelphia, \u00eencerc\u00e2nd s\u0103 v\u00e2nd\u0103 ce producea Wrigley senior. La 29 de ani, William Wrigley a plecat din Philadelphia cu doar 32 de dolari \u00een buzunar pentru a-\u015fi deschide propria afacere \u00een Chicago. El a continuat s\u0103 v\u00e2nd\u0103 s\u0103pun, oferind mici cadouri comercian\u0163ilor care erau de acord s\u0103 \u00eel expun\u0103 pe rafturile magazinelor.<\/p>\n
\n\u00centr-o bun\u0103 zi, a avut ideea de a oferi dou\u0103 pachete de gum\u0103 de mestecat la fiecare zece batoane de s\u0103pun v\u00e2ndute. Ideea a avut at\u00e2t de mult succes, \u00eenc\u00e2t omul de afaceri a lansat, \u00een 1893, guma de mestecat Juicy Fruit. Compania a devenit astfel cunoscut\u0103 \u00een regiune, iar Wrigley a continuat s\u0103 lanseze diverse sortimente ale produsului.
\n\u00cen 1907, Statele Unite au fost lovite de o grav\u0103 criz\u0103 financiar\u0103, iar Wrigley a luat o decizie extrem de riscant\u0103: a ipotecat tot ceea ce de\u0163inea \u015fi a investit banii \u00eentr-o campanie publicitar\u0103 de 1,5 milioane de dolari. \u00cen urma acesteia, Wrigley a devenit un brand cunoscut de to\u0163i americanii, iar v\u00e2nz\u0103rile l-au ajutat s\u0103 \u00ee\u015fi recupereze banii \u00een mai pu\u0163in de 12 luni.<\/p>\n
\nWilliam Wrigley Jr. a murit pe 26 ianuarie 1932 \u00een casa sa din Phoenix, Arizona. A fost \u00eenmorm\u00e2ntat \u00eentr-un turn creat special \u00een cadrul gr\u0103dinii botanice Wrigley Memorial, \u00een apropiere de insula Catalina, \u00een dezvoltarea c\u0103reia s-a implicat. Wrigley a l\u0103sat averea sa de 34 de milioane de dolari celor doi copii, Dorothy Wrigley Offield \u015fi Philip K Wrigley. Acesta din urm\u0103 a r\u0103mas la conducerea companiei pentru urm\u0103torii 45 de ani, p\u00e2n\u0103 la moartea sa \u00een 1977. Nepotul omului de afaceri, William Wrigley Jr. II, a fost CEO al companiei p\u00e2n\u0103 \u00een anul 2008, atunci c\u00e2nd Wrigley Company a fost v\u00e2ndut\u0103 c\u0103tre Mars.<\/p>\n","protected":false},"excerpt":{"rendered":"
William Wrigley a fondat compania produc\u0103toare de gum\u0103 de mestecat Wrigley Company, v\u00e2ndut\u0103 c\u0103tre Mars \u00een 2008 \u00een schimbul a 23 de miliarde de dolari. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834,517],"tags":[457,81,82,8892,19695,7704,272,342,14111,83,18507,10884,47,387,33194,161,26214,25337,10343,186,11528,16161,10210,5061,19707,4878],"class_list":["post-158320","post","type-post","status-publish","format-standard","hentry","category-lifestyle","category-video","tag-acord","tag-afaceri","tag-bani","tag-cadouri","tag-chicago","tag-comercianti","tag-companie","tag-continuare","tag-deces","tag-deschidere","tag-expunere","tag-incercare","tag-lansare","tag-magazine","tag-mars","tag-miliarde","tag-nastere","tag-om-de-afaceri","tag-plecare","tag-razboi","tag-schimb","tag-strazi","tag-succes","tag-tata","tag-timp","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=158320"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/158320\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=158320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=158320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=158320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}