{"id":15789,"date":"2009-12-03T13:11:56","date_gmt":"2009-12-03T13:11:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=15789"},"modified":"2026-04-02T14:45:49","modified_gmt":"2026-04-02T14:45:49","slug":"happy-tour-investeste-400-000-euro-in-rebranding","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=15789","title":{"rendered":"Happy Tour investeste 400.000 euro in rebranding"},"content":{"rendered":"<p>&#8220;Schimbarea inseamna evolutie iar noi intelegem corect acest<br \/>\nconcept&#8221; explica Javier Garc\u00eda del Valle, vicepresedinte executiv<br \/>\nHappy Tour. Reprezentantii Happy Tour cred ca anul 2010 va evolua<br \/>\npozitiv. &#8220;Credem ca piata se va stabiliza pe parcursul primului<br \/>\ntrimestru si ca vom incepe sa ne revenim&#8221; este de parere Javier<br \/>\nGarc\u00eda del Valle.<\/p>\n<p>Printre planurile lor pentru 2010 se numara mentinerea pozitiei<br \/>\nde lider de piata si marirea cotei de piata si a cifrei de afaceri.<br \/>\n&#8220;Acum suntem gata sa livram exact asa cum isi doresc clientii<br \/>\nnostri si de aceea, sunt convins ca ne vom mari cota de piata&#8221;,<br \/>\nadauga vicepresedintele executiv Happy Tour.<\/p>\n<p>Cu o cifra de afaceri de 50 milioane de euro in 2008, Happy Tour<br \/>\na inregistrat peste 300.000 de segmente de zbor, peste 250.000 de<br \/>\nnopti cazare rezervate in hoteluri si peste 350 de actiuni<br \/>\ncorporatiste organizate peste tot in lume.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happy Tour a demarat luna aceasta un proces de rebranding care se va derula pe parcursul a doi ani de zile. Rebranding-ul si campania de promovare reprezinta o investitie de 400.000 euro din partea Happy Tour si a debutat cu refacerea identitatii corporatiste de brand.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[8466,14430,244],"class_list":["post-15789","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-happy-tour","tag-javier-garcia-del-valle","tag-turism"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15789"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15789\/revisions"}],"predecessor-version":[{"id":35847,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15789\/revisions\/35847"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}