{"id":157712,"date":"2018-02-12T11:31:00","date_gmt":"2018-02-12T11:31:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=157712"},"modified":"2018-02-12T11:31:00","modified_gmt":"2018-02-12T11:31:00","slug":"influencer-ul-care-nu-exista-cu-adevarat-canta-face-reclama-unor-brand-uri-precum-chanel-sau-prada-si-are-peste-500-000-de-fani","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=157712","title":{"rendered":"Influencer-ul care nu exist\u0103 cu adev\u0103rat: c\u00e2nt\u0103, face reclam\u0103 unor brand-uri precum Chanel sau Prada \u015fi are peste 500.000 de fani"},"content":{"rendered":"<p>\n\u00cen fiecare zi se fotografiaz\u0103 purt\u00e2nd Chanel, Prada, Supreme sau Vans. De asemenea, ea merge la evenimentele la care merg \u015fi al\u0163i &#8220;influenceri&#8221; \u015fi distribuie &#8220;meme-uri&#8221; \u015fi citate inspira\u0163ionale. Are peste 500.000 de fani, porecli\u0163i &#8220;miquelites&#8221;, iar single-ul ei de debut a ajuns pe locul opt \u00een august 2017 \u00een clasamentul Spotify Viral. Toate bune \u015fi frumoase, numai c\u0103 ea nu exist\u0103 cu adev\u0103rat, potrivit businessoffahion.com<\/p>\n<p>\nMiquela Sousa este un personaj generat de calculator, iar persoana din spatele lui Sousa refuz\u0103 s\u0103-\u015fi dezv\u0103lui identitatea. Celebrit\u0103\u0163ile virtuale nu sunt ceva nou, iar cel mai la \u00eendem\u00e2n\u0103 exemplu este trupa muzical\u0103 Gorillaz, o trup\u0103 cu personaje fictive create de muzicianul Damon Albarn \u015fi artistul Jamie Hewlett.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5551\/16984030\/3\/chanel.jpg?height=620&#038;width=620\" style=\"width: 620px; height: 620px;\" \/><\/p>\n<p>\n\u00cen 2013, Marc Jacobs a creat outfit-uri pentru avatarul virtual Hatsune Miku, un star pop, creat \u015fi animat pe calculator, \u00een urm\u0103 cu mai bine de un deceniu, de Hiroyuki Ito, CEO al firmei japoneze Crypton Future Media.<\/p>\n<p>\nAscensiunea lui Miquela le ofer\u0103 brandurilor o oportunitate de a se al\u0103tura avatarului virtual, care sus\u0163ine c\u0103 nu \u015fi-a cump\u0103rat audien\u0163a, pentru a le promova produsele. P\u00e2n\u0103 la urm\u0103, este important pentru branduri dac\u0103 este un avatar sau o persoan\u0103 \u00een carne \u015fi oase?<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5551\/16984030\/4\/flower-matket-v02.png?height=620&#038;width=496\" style=\"width: 496px; height: 620px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miquela Sousa, cunoscut\u0103 pe Instagram drept @lilmiquela, pare a se \u00eencadra \u00een tipologia t\u00e2n\u0103rului &#8220;influencer&#8221; de pe re\u0163elele de socializare. Sousa are un background brazilian\/spaniol, are 19 ani, este model c\u00e2nt\u0103 \u015fi locuie\u015fte \u00een Los Angeles.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[7179,14501,12825,18035,33201,9129,15578,5229,13319,15499,262],"class_list":["post-157712","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-brand","tag-chanel","tag-drept","tag-fani","tag-incadrare","tag-locuinta","tag-los-angeles","tag-model","tag-prada","tag-reclamatie","tag-retele-sociale"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/157712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157712"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/157712\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}