{"id":157467,"date":"2018-02-05T18:09:00","date_gmt":"2018-02-05T18:09:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=157467"},"modified":"2018-02-05T18:09:00","modified_gmt":"2018-02-05T18:09:00","slug":"brico-depot-romania-incepe-procesul-de-integrare-si-consolidare-dupa-achizitia-praktiker","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=157467","title":{"rendered":"Brico Dep\u00f4t Rom\u00e2nia \u00eencepe procesul de integrare \u015fi consolidare dup\u0103 achizi\u0163ia Praktiker"},"content":{"rendered":"<p>\nBrico Dep\u00f4t Rom\u00e2nia, parte a Kingfisher plc, companie interna\u0163ional\u0103 de amenaj\u0103ri interioare, anun\u0163\u0103 planul de integrare \u015fi consolidare a activit\u0103\u0163ii opera\u0163ionale pe pia\u0163a din Rom\u00e2nia, viz\u00e2nd o acoperire na\u0163ional\u0103 prin oferta combinat\u0103 de produse disponibile offline \u015fi online.<\/p>\n<p>\nProcesul de integrare va fi de durat\u0103 \u015fi va fi implementat \u00een mai multe etape. Prima etap\u0103 a acestui proces const\u0103 \u00een adaptarea \u015fi optimizarea activit\u0103\u0163ii opera\u0163ionale a portofoliului actual de magazine, cu scopul de a \u00eembun\u0103t\u0103\u0163i experien\u0163a de cump\u0103rare a clien\u0163ilor, inclusiv prin implementarea unor solu\u0163ii IT care s\u0103 sus\u0163in\u0103 obiectivele de business ale companiei. Astfel, clien\u0163ii \u00ee\u015fi vor putea face cump\u0103r\u0103turile din magazine mai bine organizate, cu stocuri adaptate cererii \u015fi vor avea acces la game noi de produse. Achizi\u0163ia Praktiker continu\u0103 demersul grupului Kingfisher de a transforma pia\u0163a de amenajare a locuin\u0163ei din Rom\u00e2nia prin extinderea la nivel na\u0163ional.<\/p>\n<p>\nAdela Smeu, CEO Brico Dep\u00f4t Rom\u00e2nia, a declarat: \u201eAvem \u00eencredere c\u0103 prin aceste schimb\u0103ri vom putea satisface mai bine nevoile clien\u0163ilor no\u015ftri, care vor avea acces la noi game de produse Kingfisher \u00een magazine mai bine organizate. Obiectivul nostru este ca, pe termen mediu, s\u0103 facem oferta noastr\u0103 disponibil\u0103 oric\u0103rui client din Rom\u00e2nia, indiferent unde locuie\u015fte, at\u00e2t prin re\u0163eaua de magazine fizice, c\u00e2t \u015fi printr-o platform\u0103 de v\u00e2nz\u0103ri online.\u201d<\/p>\n<p>\nProcesul de integrare Praktiker \u00een grupul Kingfisher implic\u0103, de asemenea, optimizarea proceselor companiei pentru a ob\u0163ine o cre\u015ftere a eficien\u0163ei \u00een viitor. \u00cen urma unei analize atente, planul de integrare include \u015fi \u00eenchiderea a trei magazine Praktiker \u00een acest an, p\u00e2n\u0103 la sf\u00e2r\u015fitul lunii mai, respectiv Bac\u0103u, Ploie\u015fti \u015fi Foc\u015fani. Brico Dep\u00f4t a prev\u0103zut deja un plan de suport \u015fi integrare a c\u00e2t mai multor angaja\u0163i \u00een re\u0163eaua de magazine existent\u0103.<\/p>\n<p>\n\u00cen 2016, grupul Kingfisher a lansat o nou\u0103 strategie opera\u0163ional\u0103,<em> ONE Kingfisher, <\/em>\u00een care accentul este pus pe crearea unei oferte unificate de produse pentru \u00eembun\u0103t\u0103\u0163irea locuin\u0163ei, pe valorificarea mediului digital \u015fi pe optimizarea eficien\u0163ei opera\u0163ionale, \u00een toate \u0163\u0103rile \u00een care func\u0163ioneaz\u0103 brandurile Kingfisher.<\/p>\n<p>\nBrico Dep\u00f4t Rom\u00e2nia se aliniaz\u0103 astfel strategiei Kingfisher \u015fi va continua s\u0103 investeasc\u0103 \u00een toate magazinele pentru a \u00eembun\u0103t\u0103\u0163i experien\u0163a de cump\u0103rare a clien\u0163ilor. Pentru clien\u0163ii din Rom\u00e2nia, beneficiile strategiei Kingfisher vor \u00eensemna, \u00een primul r\u00e2nd, game de produse mai bune, la pre\u0163uri mai bune, \u00een magazine mai bine organizate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brico Dep\u00f4t Rom\u00e2nia, parte a Kingfisher plc, companie interna\u0163ional\u0103 de amenaj\u0103ri interioare, anun\u0163\u0103 planul de integrare \u015fi consolidare a activit\u0103\u0163ii opera\u0163ionale pe pia\u0163a din Rom\u00e2nia, viz\u00e2nd o acoperire na\u0163ional\u0103 prin oferta combinat\u0103 de produse disponibile offline \u015fi online.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,332,272,251,274,8122,539,6547,8192,550,7541,98],"class_list":["post-157467","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-activitate","tag-companie","tag-consolidare","tag-incepere","tag-oferta","tag-online","tag-plan","tag-praktiker","tag-proces","tag-produse","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/157467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157467"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/157467\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}