{"id":157407,"date":"2018-02-03T12:00:00","date_gmt":"2018-02-03T12:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=157407"},"modified":"2018-02-03T12:00:00","modified_gmt":"2018-02-03T12:00:00","slug":"capitalistul-saptamanii-amancio-ortega","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=157407","title":{"rendered":"Capitalistul s\u0103pt\u0103m\u00e2nii: Amancio Ortega"},"content":{"rendered":"<p>\nEste cel mai bogat om din Spania \u015fi al doilea din lume, cu o avere estimat\u0103 la circa 78 de miliarde de dolari. Amancio Ortega s-a n\u0103scut \u00eentr-un or\u0103\u015fel din provincia Leon, Spania, \u00een anul 1936, perioad\u0103 c\u00e2nd \u00een \u0163ar\u0103 izbucnise r\u0103zboiul civil. Tat\u0103l s\u0103u lucra la c\u0103ile ferate, iar mama era menajer\u0103. C\u00e2nd era copil, familia lui s-a mutat \u00een La Coru\u00f1a.<br \/>\nAcolo, Amancio a \u00eenceput s\u0103 lucreze de la v\u00e2rsta de 13 ani, fiind comis-voiajor pentru un magazin de tricouri numit Gala. A realizat aici c\u0103 distribuirea hainelor consum\u0103 o sum\u0103 mare de bani, fiind de p\u0103rere c\u0103 un sistem de distribu\u0163ie direct spre magazine \u015fi clien\u0163i ar fi solu\u0163ii care ar ajuta la economisire. Ideile sale sunt puse \u00een practic\u0103 \u00een 1960, c\u00e2nd devine managerul unui magazin de haine adresat oamenilor \u00eenst\u0103ri\u0163i din La Coru\u00f1a, unde va produce haine de calitate la pre\u0163uri reduse. Succesul l-a determinat pe Ortega ca trei ani mai t\u00e2rziu s\u0103-\u015fi deschid\u0103 propria afacere.<br \/>\nLa 27 de ani, deschide Confeccions GOA (ini\u0163ialele numelui s\u0103u scrise invers). Primul magazin Zara ia na\u015ftere doi ani mai t\u00e2rziu pe strada cea mai circulat\u0103 din La Coru\u00f1a \u015fi este numit a\u015fa pentru c\u0103 numele s\u0103u preferat, Zorba, era deja luat. Strategia controlului total asupra produc\u0163iei \u015fi distribu\u0163iei l-a propulsat rapid pe Ortega \u00een r\u00e2ndul celor mai puternici oameni ai lumii: ce desena ast\u0103zi ap\u0103rea pe rafturile magazinelor \u00een cel mult trei s\u0103pt\u0103m\u00e2ni. \u00cen 1988, re\u0163eaua de magazine Zara dep\u0103\u015fe\u015fte grani\u0163ele \u015fi ajunge \u00een Porto, Portugalia, iar numele companiei este schimbat \u00een Inditex.<br \/>\nP\u00e2n\u0103 \u00een 1990, Ortega reu\u015fe\u015fte s\u0103 \u00ee\u015fi lanseze magazinele \u00een Statele Unite ale Americii \u015fi \u00een Fran\u0163a, iar apoi \u00een Mexic, Belgia, Suedia sau Grecia. Sub umbrela Inditex a lansat noi m\u0103rci de \u00eembr\u0103c\u0103minte \u015fi accesorii. \u00cen prezent, Inditex este un imperiu al modei, cu magazine deschise \u00een mai bine de 80 de \u0163\u0103ri din \u00eentreaga lume. Pe pia\u0163a local\u0103, compania a intrat \u00een 2003.<br \/>\nAst\u0103zi, Amancio este pe jum\u0103tate retras din afacere, l\u0103rgindu-\u015fi orizonturile \u00eenspre domeniile imobiliar, petrolier sau turistic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amancio Ortega este fondatorul grupului Inditex, cunoscut \u00een toat\u0103 lumea mai ales pentru lan\u0163ul de magazine Zara, dar totodat\u0103 un mister pentru pres\u0103 din cauza rarelor apari\u0163ii publice.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[81,16061,9264,18093,24812,272,83,32653,8887,20197,467,8199,47,8301,387,17570,16896,161,25584,26214,5836,9759,6266,19981,17312,7469,23100,78,186,9705,13230,9984],"class_list":["post-157407","post","type-post","status-publish","format-standard","hentry","category-video","tag-afaceri","tag-alegere","tag-avere","tag-belgia","tag-cauza","tag-companie","tag-deschidere","tag-distribuire","tag-estimare","tag-fondator","tag-grup","tag-haine","tag-lansare","tag-magazin","tag-magazine","tag-mama","tag-mexic","tag-miliarde","tag-mister","tag-nastere","tag-nume","tag-numire","tag-oameni","tag-perioada","tag-portugalia","tag-presa","tag-provincie","tag-publicare","tag-razboi","tag-spania","tag-suedia","tag-zara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/157407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157407"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/157407\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}