{"id":157395,"date":"2018-02-02T16:21:47","date_gmt":"2018-02-02T16:21:47","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=157395"},"modified":"2018-02-02T16:21:47","modified_gmt":"2018-02-02T16:21:47","slug":"amazon-depaseste-apple-si-google-si-devine-cel-mai-valoros-brand-din-lume-evaluat-la-peste-150-de-miliarde-de-dolari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=157395","title":{"rendered":"Amazon dep\u0103\u015fe\u015fte Apple \u015fi Google \u015fi devine cel mai valoros brand din lume, evaluat la peste 150 de miliarde de dolari"},"content":{"rendered":"

\nDe la un magazin online de c\u0103r\u0163i, Amazon a devenit cea mai mare afacere online a lumii, devenind \u00een ultimii ani at\u00e2t un furnizor de infrastructur\u0103 cloud c\u00e2t \u015fi un produc\u0103tor de electronice. Cel mai mare impuls al companiei a fost achizi\u0163ionarea lan\u0163ului Whole Foods pentru 13,7 miliarde de dolari, aceast\u0103 tranzac\u0163ie plas\u00e2nd brandul \u015fi \u00een comer\u0163ul fizic.<\/p>\n

\nEconomiile emergente din \u0163\u0103ri precum Brazilia, Rusia, India sau China furnizeaz\u0103 tot mai multe branduri \u00een Global 500, \u00eens\u0103 niciun brand din Europa Central\u0103 \u015fi de Est nu a intrat \u00een acest clasament, \u00een ciuda ratelor de cre\u015ftere economic\u0103 record.<\/p>\n

\n\u201eExist\u0103 speran\u0163e ca \u00een cur\u00e2nd branduri din Europa Central\u0103 \u015fi de Est vor accede \u00een clasamentul Global 500. Clasamentele sectoriale care vor urma \u00een acest an vor revela deja o ambi\u0163ie cresc\u00e2nd\u0103 a brandurilor din regiune, pe m\u0103sur\u0103 ce acestea se extind dincolo de \u0163ara de origine \u015fi \u00ee\u015fi consolideaz\u0103 profilul \u015fi valoarea de brand\u201d. <\/p>\n

\nCititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon devine cel mai valoros brand din lume, cu o valoare de 150,8 miliarde de dolari dup\u0103 o cre\u015ftere de 42% \u00een ultimul an, dep\u0103\u015find companiile Apple \u015fi Google, potrivit raportului Brand Finance Global 500 2018.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5438,288,7179,7386,201,246,8986,5431,161,465],"class_list":["post-157395","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-amazon","tag-apple","tag-brand","tag-branduri","tag-companii","tag-crestere","tag-evaluare","tag-google","tag-miliarde","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/157395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157395"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/157395\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}