\n\u201cCre\u015fterea de anul trecut s-a bazat at\u00e2t pe extinderea din \u0163ar\u0103, c\u00e2t \u015fi pe \u00eencrederea dovedit\u0103 pe care clien\u0163ii o au \u00een calitatea produselor Miele. Un client care achizi\u0163ioneaz\u0103 prima dat\u0103 un aspirator, de exemplu, va reveni \u015fi pentru o ma\u015fin\u0103 de sp\u0103lat sau un cuptor cu abur\u201d, spune Loredana Butnaru, director Miele Rom\u00e2nia. \u201c\u00cen 2018 vom continua s\u0103 mergem mai aproape de clien\u0163i, prin deschiderea unui nou showroom, dar \u015fi prin extinderea portofoliul de produse cu noi echipamente Miele \u2013 aspiratoare f\u0103r\u0103 sac \u015fi aspiratoare robot, dar \u015fi o nou\u0103 game de hote. Astfel, ne propunem s\u0103 cre\u015ftem cifra de afaceri p\u0103n\u0103 la 35 de milioane de lei.\u201d<\/p>\n
\nNum\u0103rul de produse achizi\u0163ionate de c\u0103tre clien\u0163ii rom\u00e2ni a crescut fa\u0163\u0103 de 2016, pe primul loc fiind aspiratoarele (6.500 de buc\u0103\u0163i \u00een 2017, +8,3% fa\u0163\u0103 de 2016), ma\u015finile de sp\u0103lat rufe \u015fi usc\u0103toare (3.200 de buc\u0103\u0163i \u00een 2017, +60% fa\u0163\u0103 de 2016) \u015fi ma\u015finile de sp\u0103lat vase (600 de buc\u0103\u0163i \u00een 2017). \u00cen topul echipamentelor achizi\u0163ionate \u00een 2017 au intrat \u015fi cuptoarele cu abur \u015fi espressoarele, al\u0103turi de cafeaua marc\u0103 proprie Miele, lansat\u0103 anul trecut.<\/p>\n
\nCel mai scump produs v\u00e2ndut de Miele Rom\u00e2nia \u00een 2017 a fost combina frigorific\u0103 Master Cool, \u00een valoare de aproximativ 35.000 de lei. Echipamentul permite refrigerarea separat\u0103 a alimentelor, prin intermediul sertarelor cu micro-climate, cu reglaj independent al umidit\u0103\u0163ii. De asemenea, 5% din totalul v\u00e2nz\u0103rilor \u00een 2017 l-au reprezentat produsele de \u00eentre\u0163inere, accesoriile \u015fi consumabilele.<\/p>\n
\nCele mai importante investi\u0163ii din 2017 au fost deschiderea magazinului Miele Point din Constan\u0163a \u015fi a primului Shop in Shop Miele, \u00een Auchan, Afi Center. Astfel, num\u0103rul de angaja\u0163i a ajuns la 18.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Miele, produc\u0103tor de echipamente electrocasnice premium, a \u00eencheiat anul 2017 cu o cifr\u0103 de afaceri de 30,3 milioane de lei \u00een 2017, o cre\u015ftere de peste 6 milioane de lei fa\u0163\u0103 de 2016.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,388,4126,246,7634,7144,297,7541,98],"class_list":["post-156954","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-cifra-de-afaceri","tag-clienti","tag-crestere","tag-echipamente","tag-electrocasnice","tag-producator","tag-produse","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156954"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156954\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}