{"id":1567,"date":"2005-12-11T11:35:00","date_gmt":"2005-12-11T11:35:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=1567"},"modified":"2026-04-02T07:26:39","modified_gmt":"2026-04-02T07:26:39","slug":"de-stiut","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=1567","title":{"rendered":"De stiut"},"content":{"rendered":"<p><SPAN class=text>  <UL>  <LI>  <DIV align=justify><STRONG>BRONZ ADJUDECAT<\/STRONG><\/DIV><\/LI><\/UL>  <P align=justify>La ultima livrare a datelor SNA, Casa Lux ocupa locul al treilea in topul publisherilor (ca numar de cititori). Ceea ce inseamna ca, in urma tranzactiei de saptamana trecuta, Burda isi adjudeca peste 1,6 mil. cititori. Adunand cele doua universuri, rezulta un total de 2.870.000 de cititori, cifra ce propulseaza Burda de pe pozitia a cincea in top, pe a doua.<\/P>  <P align=justify><BR><STRONG>Trust&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp; Nr. publicatii&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;Audienta<BR>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; &nbsp;in SNA&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; neta (mii pers.)<BR><\/STRONG>Ringier&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 15&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 3.590<BR>Publimedia&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;11&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1.855<BR>CASA LUX&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1.640<BR>Intact&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1.442 <BR>BURDA &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;1.230<BR>Sanoma Hearst &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;7 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; 985<BR>Catavencu &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;4 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;975<BR>Edipresse &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;6 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 968<\/P>  <P align=justify><EM><STRONG>Sursa:<\/STRONG> SNA, realizat de BRAT. Perioada: 3 mai 2004 &#8211; 24 aprilie 2005; Nota: Audienta neta &#8211; persoane care citesc numar de numar cel putin o publicatie a trustului respectiv, persoanele care citesc doua sau mai multe publicatii fiind luate In considerare o singura data.<\/EM><\/P>  <P align=justify><\/SPAN><SPAN class=text>&nbsp;<\/P>  <UL>  <LI>  <DIV align=justify><STRONG>CASA LUX, IN CIFRE<\/STRONG><\/DIV><\/LI><\/UL>  <P align=justify><STRONG>3.658.339 EURO <\/STRONG>cifra de afaceri a grupului in 2004<BR><STRONG>1.081.330 EURO <\/STRONG>profitul net in 2004<BR><STRONG>3.162.110 EURO <\/STRONG>incasari de publicitate intre ianuarie 2004-iunie 2005* (rate-card)<BR><STRONG>1.640.000&nbsp;CITITORI<\/STRONG> la ultima livrare SNA (mai 2004-aprilie 2005)<\/P>  <P align=justify>&nbsp;<EM>* sursa: Alfa Cont. Valoarea Insumeaza doar veniturile atrase de publicatiile monitorizate de Alfa Cont (Casa Lux, Casa de Vacanta, Practic In Bucatarie, Practic &#8211; Idei pentru casa, gradina si apartament). De notat ca suma nu include Incasarile publicatiilor: Draga Mea, Carticica Draga Mea pentru copii si colectia Carticica Practica (apare trimestrial). NOTA: cifra de afaceri si profitul net reprezinta echivalentul In euro al sumelor exprimate In lei vechi si puse la dispozitia Business MAGAZIN de catre Casa Lux (convertirea s-a facut la valoarea euro a BNR pentru 2004).<\/EM><\/P>  <P align=justify>&nbsp;<\/P>  <UL>  <LI>  <DIV align=justify><STRONG>IN-BRIEF<\/STRONG><\/DIV><\/LI><\/UL>  <P align=justify>Piata de publishing a cunoscut mai multe miscari de consolidare: de la vanzari de marca pana la parteneriate strategice. Dar cele mai notabile \u0084miscari\u0093 (dupa dimensiunea tranzactiilor) au aparut in ultimii doi-trei ani.<\/P>  <P align=justify>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <STRONG>Tranzactia&nbsp;&nbsp;<\/STRONG><STRONG>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Val. estimata<BR><\/P><\/STRONG>  <UL>  <LI>  <DIV align=justify>Vanzarea Casa Lux&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 6-8 mil. euro<BR>catre Burda (2005)<\/DIV><\/LI>  <LI>  <DIV align=justify>Preluarea Cotidianului&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; N\/A*<BR>de grupul Catavencu (2004)&nbsp;<\/DIV><\/LI>  <LI>  <DIV align=justify>Vanzarea Evenimentul&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;cca. 5 mil. USD**<BR>Zilei catre Ringier (2003) <\/DIV><\/LI>  <LI>  <DIV align=justify>Vanzarea Pro Sport &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 6-7 mil. USD<BR>catre Ringier (2003)<\/DIV><\/LI><\/UL>  <P align=justify><EM>* De notat ca nu a fost vorba despre o vanzare, ci despre o fuziune Intre cele doua companii (Grupul Catavencu si RH Printing), pe doua titluri: Cotidianul si Radio Guerilla, ambele grupuri avand participare egala. Pentru primul an si jumatate, cei doi parteneri s-au angajat sa faca o investitie comuna de 2,5 milioane DE euro In proiectul comun (sursa: reprezentantii companiilor). ** ESTMaRILE PRIVIND SUMA CU CARE A FOST VANDUT Evenimentului Zilei AU FOST MAI VAGI pentru ca nemtii de la Gruner und Jahr au vandut ziarul CATRE RINGIER In cadrul unei tranzactii internationale, la pachet.<BR><\/P><\/EM><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ultima livrare a datelor SNA, Casa Lux ocupa locul al treilea in topul publisherilor (ca numar de cititori). Ceea ce inseamna ca, in urma tranzactiei de saptamana trecuta, Burda isi adjudeca peste 1,6 mil. cititori. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1078],"class_list":["post-1567","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-de-stiut"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1567"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1567\/revisions"}],"predecessor-version":[{"id":23038,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1567\/revisions\/23038"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}