\n \u201dConsumul de ciocolat\u0103 este cuprins \u00eentre 2,2 \u015fi 2,5 kilograme per capita; atunci c\u00e2nd compari \u0163\u0103ri vestice unde acest consuma ajunge p\u00e2n\u0103 la 8 kilograme vezi c\u0103 mai este loc pentru dezvoltare. Pia\u0163a din Rom\u00e2nia cre\u015fte, a\u015fadar, iar peste timp, va ajunge din urm\u0103 pie\u0163ele vestice\u201d a spus Peter Mueller, directorul general al Heidi Chocolat, \u00eentr-un interviu video acordat Business Magazin la finalul anului trecut. <\/p>\n
\nEl se declar\u0103 mul\u0163umit de performan\u0163a Heidi Chocolat pe pia\u0163a local\u0103, \u00een contextul unei cre\u015fteri de dou\u0103 cifre \u00een termini de v\u00e2nz\u0103ri. \u201dAvem o performan\u0163\u0103 foarte bun\u0103, lucrul acesta este valabil pentru pia\u0163a din Rom\u00e2nia, dar \u015fi pentru exporturi. Pia\u0163a din Rom\u00e2nia s-a dezvoltat foarte bine \u00een special \u00een 2015-2016, c\u00e2nd a existat \u015fi sc\u0103derea TVA, care a determinat cre\u015fterea consumului, dar \u00een 2017, \u00een pofida faptului c\u0103 efectul TVA s-a redus, avem aceea\u015fi cre\u015ftere ca \u00een trecut\u201d. Mueller spune c\u0103 \u00een 2017 afacerile companiei aveau s\u0103 dep\u0103\u015feasc\u0103 pragul de 100 de milioane de lei.<\/p>\n
\nHeidi Chocolat are \u00een jur de 450 de angaja\u0163i \u00een produc\u0163ie \u015fi \u00een zona comercial\u0103. Potrivit lui Mueller, compania \u015fi-a bugetat pentru urm\u0103torii trei ani investi\u0163ii cuprinse \u00eentre 20 \u015fi 25 de milioane de lei \u00een unitatea de produc\u0163ie a companiei din Pantelimon.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen Rom\u00e2nia, exist\u0103 \u00een continuare poten\u0163ial de a cre\u015fte pia\u0163a ciocolatei \u00een contextul \u00een care consumul per capita este mai mic dec\u00e2t \u00een \u0163\u0103rile vestice, potrivit lui Peter Mueller, austriacul care conduce afacerile Heidi din Rom\u00e2nia. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[10638,81,192,33237,49,4172,44194,8297,272,9817,534,246,10236,7442,11737,32492,560,28157,5429,149,15658,18013,372,60,10130,15645,259,8316,98,8327,8988,19707,24193,7366,31475,7212,552],"class_list":["post-156460","post","type-post","status-publish","format-standard","hentry","category-video","tag-acordare","tag-afaceri","tag-angajati","tag-austriac","tag-business-magazin","tag-cifre","tag-cioccolata","tag-ciocolata","tag-companie","tag-consum","tag-context","tag-crestere","tag-declaratie","tag-dezvoltare","tag-director-general","tag-efect","tag-exporturi","tag-heidi","tag-interviu","tag-investitii","tag-multumire","tag-pantelimon","tag-performanta","tag-piata","tag-potential","tag-prag","tag-productie","tag-reducere","tag-romania","tag-scadere","tag-special","tag-timp","tag-trecut","tag-tva","tag-unitate","tag-vanzari","tag-video"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156460"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156460\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}