\n \u201eAnul 2017 a \u00eenscris definitiv inova\u0163ia \u015fi performan\u0163a \u00een istoria Farmec, orient\u00e2ndu-ne pe un curs ascendent, pe care ne-am propus s\u0103 \u00eel men\u0163inem \u00een continuare. Sunt dou\u0103 elemente care stau la baza strategiei noastre de business \u015fi care ne-au ajutat s\u0103 set\u0103m tendin\u0163ele industriei locale de cosmetic\u0103. Am mizat pe inova\u0163ie \u00een fiecare etap\u0103 de dezvoltare a produselor noastre: concept, selectarea ingredientelor active \u015fi dozarea optim\u0103 a acestora, alegerea ambalajelor ergonomice \u015fi sigure \u00een utilizare, perfect adaptate formul\u0103rilor lor. Acest fapt ne-a permis, \u00eentr-un ritm extrem de alert, s\u0103 lans\u0103m game \u00eentregi de produse de maxim\u0103 eficien\u0163\u0103, unice pe pia\u0163\u0103, care s\u0103 ne consolideze pozi\u0163ia de lider local de cosmetice. Este un statut pe care, \u00eel vom reconfirma \u015fi \u00een 2018 prin planurile noastre de dezvoltare\u201d, a declarat Mircea Turdean, director general Farmec. <\/p>\n
\nAnul trecut, Farmec a \u00eenregistrat mai multe premiere la nivel de procese de fabrica\u0163ie. Astfel, unitatea de produc\u0163ie de la Cluj a fost dotat\u0103 cu o nou\u0103 linie automat\u0103 de ambalare cu sistem robotizat. Aceasta contribuie la cre\u015fterea calit\u0103\u0163ii produselor \u015fi m\u0103re\u015fte substan\u0163ial productivitatea \u015fi randamentul companiei.<\/p>\n
\nDe asemenea, a fost inovat\u0103 \u015fi tehnologia de etichetare a produselor de cur\u0103\u0163enie, prin trecerea de la modalitatea clasic\u0103 cu etichete autoadezive, la metoda de etichetare shrink sleeve, care permite consumatorilor s\u0103 identifice mai rapid beneficiile principale ale produselor. Din punctul de vedere al dezvolt\u0103rii ambalajelor, principalele direc\u0163ii au fost inovarea design-ului, care se eviden\u0163ieze beneficiile produsului, ergonomia \u00een utilizare \u015fi sustenabilitatea. Produsele Farmec sunt etichetate pe \u00eentreaga lor suprafa\u0163\u0103, utiliz\u00e2nd o folie ecologic\u0103, u\u015for de reciclat. Mai mult dec\u00e2t at\u00e2t, designul se distinge prin culori vibrante, proaspete, cu un impact puternic la raft.<\/p>\n
\nAnual, Farmec lanseaz\u0103 \u015fi modernizeaz\u0103 minim 100 de produse noi, iar capacitatea total\u0103 de produc\u0163ie este de circa 27 milioane de produse. Farmec S.A. Cluj-Napoca – cel mai mare produc\u0103tor de cosmetice cu capital 100% rom\u00e2nesc – r\u0103m\u00e2ne un brand emblem\u0103 pentru Rom\u00e2nia.<\/p>\n
\nLa \u00eenceputul lunii decembrie 2017, re\u0163eaua de magazine de brand de\u0163inute de Farmec cuprindea 8 magazine Farmec, amplasate \u00een Cluj-Napoca, Arad, Bra\u015fov, Sibiu, T\u00e2rgu-Mure\u015f \u015fi Timi\u015foara \u015fi 13 magazine Gerovital care se g\u0103sesc \u00een Cluj-Napoca, Bucure\u015fti (3 magazine), Constan\u0163a, Timi\u015foara, Craiova, Ploie\u015fti, Suceava, Ia\u015fi, Piatra Neam\u0163, Gala\u0163i \u015fi R\u00e2mnicu V\u00e2lcea.<\/p>\n","protected":false},"excerpt":{"rendered":"
Produc\u0103torul rom\u00e2n de cosmetice Farmec a investit anul trecut \u00een activit\u0103\u0163i de inovare un buget de peste 650.000 de euro, potrivit unui comunicat de pres\u0103 trimis de reprezentan\u0163ii companiei. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[14681,7179,74,9597,272,32562,5622,9910,387,479,7469,297,259,7541,9789,13021,8924,24193,30047],"class_list":["post-156430","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-activitati","tag-brand","tag-buget","tag-cluj-napoca","tag-companie","tag-comunicat","tag-cosmetice","tag-farmec","tag-magazine","tag-modernizare","tag-presa","tag-producator","tag-productie","tag-produse","tag-reprezentanti","tag-roman","tag-timisoara","tag-trecut","tag-trimitere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156430"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156430\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}