{"id":156064,"date":"2017-12-19T09:00:00","date_gmt":"2017-12-19T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=156064"},"modified":"2017-12-19T09:00:00","modified_gmt":"2017-12-19T09:00:00","slug":"cum-au-inspirat-o-benzile-desenate-pe-aceasta-tanara-sa-creeze-o-afacere-de-succes","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=156064","title":{"rendered":"Cum au inspirat-o benzile desenate pe aceast\u0103 t\u00e2n\u0103r\u0103 s\u0103 creeze o afacere de succes"},"content":{"rendered":"

\nPrima parte a drumului c\u0103tre succes a fost \u00eens\u0103 deosebit de dificil\u0103, dup\u0103 cum poveste\u015fte t\u00e2n\u0103ra celor de la BBC.<\/p>\n

“Iubesc copiii, dar nu a fost chemarea mea”, spune Ilse Valfre, originar\u0103 din Mexic, care \u015fi-a abandonat slujba de \u00eenv\u0103\u0163\u0103toare \u00een San Diego \u00een 2010 pentru a se dedica blogului s\u0103u. “Nu voiam s\u0103 m\u0103 \u00eentorc la \u015fcoal\u0103 \u015fi s\u0103 studiez moda, dar voiam totu\u015fi s\u0103 fac ceva legat de domeniu. Mi-a pl\u0103cut \u00eentotdeauna s\u0103 desenez, a\u015fa c\u0103 am decis s\u0103 public ilustra\u0163iile \u015fi s\u0103 construiesc un business \u00een jurul lor.”<\/p>\n

\n\"\"<\/p>\n

A fost un plan riscant, iar Ilse Valfre a trebuit s\u0103 se mute pentru o perioad\u0103 \u00eenapoi cu p\u0103rin\u0163ii s\u0103i, \u00een Tijuana. Nu a durat \u00eens\u0103 mult p\u00e2n\u0103 c\u00e2nd ilustra\u0163iile sale \u00eendr\u0103zne\u0163e, inspirate de dragostea sa pentru benzi desenate \u015fi pentru anime, au \u00eenceput s\u0103 atrag\u0103 tot mai multe priviri.<\/p>\n

“Postam de dou\u0103 ori pe zi \u015fi am \u00eenceput s\u0103 adun tot mai mul\u0163i fani”, poveste\u015fte t\u00e2n\u0103ra. Iar lucrurile s-au schimbat definitiv un an mai t\u00e2rziu, c\u00e2nd Ilsa a descoperit c\u0103 ilustra\u0163iile sale erau copiate \u015fi imprimate pe haine v\u00e2ndute online \u00een China. A \u00een\u0163eles, \u00een acel moment, c\u0103 exista o pia\u0163\u0103 pentru produsele sale.<\/p>\n

Prin urmare, ea a \u00eenceput s\u0103 dezvolte propria sa linie de tricouri \u015fi gen\u0163i, iar \u00een 2013 a lansat brandul Valfre. Ast\u0103zi, compania cu sediul \u00een Los Angeles comercializeaz\u0103 o gam\u0103 larg\u0103 de produse pentru femei, dar \u015fi felicit\u0103ri cu ilustra\u0163iile sale.<\/p>\n

Valfre a crescut repede, raport\u00e2nd v\u00e2nz\u0103ri de 2 milioane de dolari \u00een 2016; produsele ajung \u00een 28 de \u0163\u0103ri prin lan\u0163urile Urban Outfitters \u015fi Nordstrom.<\/p>\n

Ilse Valfre, ajuns\u0103 la 30 de ani, crede c\u0103 social media a jucat un rol extrem de important \u00een povestea sa de succes. “Instagram era ceva nou atunci c\u00e2nd am pornit”, spune ea. “Atunci c\u00e2nd am decis s\u0103 lansez brandul aveam 25.000 de fani, dar erau unii dedica\u0163i.” Valfre a ajuns ast\u0103zi la aproape 700.000 de fani pe platforma de socializare.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ilse Valfre avea doar 22 de ani atunci c\u00e2nd a pornit un blog care avea s\u0103 o transforme \u00een proprietarul unui business de succes \u00een fashion, accesorii \u015fi obiecte de art\u0103. Printre fanii brandului Valfre se num\u0103r\u0103 ast\u0103zi Jessica Alba, Emma Roberts \u015fi Bella Thorn.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6081,5634,22751,9516,7179,235,18035,7780,42143,25361,13468,13422,10210,26240,241],"class_list":["post-156064","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-accesorii","tag-arta","tag-benzi-desenate","tag-blog","tag-brand","tag-business","tag-fani","tag-fashion","tag-jessica-alba","tag-obiecte","tag-pornire","tag-proprietar","tag-succes","tag-tanara","tag-transformare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156064"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156064\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}