{"id":156021,"date":"2017-12-17T12:20:06","date_gmt":"2017-12-17T12:20:06","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=156021"},"modified":"2017-12-17T12:20:06","modified_gmt":"2017-12-17T12:20:06","slug":"este-o-suma-colosala-vedetele-retelelor-de-socializare-in-vizorul-autoritatilor-pentru-incalcarea-reglementarilor-privind-publicitatea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=156021","title":{"rendered":"Este o sum\u0103 colosal\u0103: Vedetele re\u0163elelor de socializare, \u00een vizorul autorit\u0103\u0163ilor pentru \u00eenc\u0103lcarea reglement\u0103rilor privind publicitatea"},"content":{"rendered":"<p>\n&#8220;Liderii de opinie, inclusiv vedetele de pe re\u0163elele de socializare online vizate de ac\u0163iuni de lobby ale brandurilor din domeniul modei \u015fi industriei produselor de lux pentru num\u0103rul mare de persoane care \u00eei urm\u0103resc pe Internet, au atras un nou public &#8211; autorit\u0103\u0163ile de reglementare. Aceste staruri le ofer\u0103 fanilor de pe Instagram, Facebook \u015fi de pe alte platforme online ceea ce ar p\u0103rea a fi secven\u0163e din vie\u0163ile lor zilnice, \u00een care sunt inserate m\u0103rci ale unor produse, dar uneori f\u0103r\u0103 a dezv\u0103lui c\u0103 au fost pl\u0103tite de companii \u00een lichidit\u0103\u0163i, bunuri ori servicii&#8221;, comenteaz\u0103 publica\u0163ia The Wall Street Journal \u00eentr-un material cu titlul &#8220;Starurile din mediile de socializare online \u00eentorc privirile &#8230; autorit\u0103\u0163ilor de reglementare, care afirm\u0103 c\u0103 recompensele financiare acordate liderilor de opinie &#8211; chiar \u015fi cele f\u0103cute f\u0103r\u0103 solicit\u0103ri explicite &#8211; risc\u0103 s\u0103 fie considerate activit\u0103\u0163i asociate publicit\u0103\u0163ii neautorizate&#8221;.<\/p>\n<p>\nAutorit\u0103\u0163ile din Statele Unite, Marea Britanie, Fran\u0163a \u015fi alte \u0163\u0103ri au \u00eenceput s\u0103 verifice mediile de socializare online pentru a depista persoane care \u00eencalc\u0103 reglement\u0103rile \u00een domeniul publicit\u0103\u0163ii.<\/p>\n<p>\nComisia Federal\u0103 pentru Comer\u0163 din SUA a trimis \u00een septembrie 21 de scrisori de notificare adresate unor lideri de opinie din domeniul online, cer\u00e2ndu-le s\u0103 dezv\u0103luie orice aranjament financiar cu branduri men\u0163ionate \u00een post\u0103rile de pe platforma Instagram. Supermodelul Naomi Campbell, actri\u0163ele Shay Mitchell \u015fi Lucy Hale, bloggeri \u015fi personalit\u0103\u0163i ale emisiunilor televizate de tip &#8220;reality&#8221; se num\u0103r\u0103 printre persoanele contactate de autorit\u0103\u0163ile americane.<\/p>\n<p>\n&#8220;Exist\u0103 extrem de multe aranjamente de promovare. Unele persoane dezv\u0103luie \u00een\u0163elegerile \u00een mod adecvat, altele nu&#8221;, afirm\u0103 Michael Ostheimer, un reprezentant al Comisiei Federale pentru Comer\u0163 din SUA.<\/p>\n<p>\n<a href=\"http:\/\/www.zf.ro\/business-international\/vedetele-retelelor-de-socializare-in-vizorul-autoritatilor-pentru-incalcarea-reglementarilor-privind-publicitatea-16864553\">Cititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lideri de opinie, inclusiv staruri ale mediilor de socializare online ce au contacte cu branduri din industria produselor de lux, au primit notific\u0103ri din partea autorit\u0103\u0163ilor de reglementare din SUA, Marea Britanie \u015fi Fran\u0163a c\u0103 risc\u0103 s\u0103 intre sub inciden\u0163a legilor privind publicitatea, scrie WSJ.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10313,7386,7909,17713,474,535,4127,7251,539,87,7541,6763,16884,7207,395,9184,106,7230],"class_list":["post-156021","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-autoritati","tag-branduri","tag-franta","tag-incalcare","tag-industrie","tag-lideri","tag-lux","tag-marea-britanie","tag-online","tag-opinie","tag-produse","tag-publicitate","tag-reglementare","tag-reglementari","tag-retele","tag-risc","tag-sua","tag-vedete"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156021"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156021\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}