\nCa s\u0103 le men\u0163in\u0103 interesul treaz amatorilor de asemenea produse, unele companii caut\u0103 solu\u0163ii s\u0103 le readuc\u0103 febrilitatea c\u0103ut\u0103rii de alt\u0103dat\u0103 \u015fi bucuria g\u0103sirii unor lucruri pe care foarte pu\u0163in\u0103 lume le are, profit\u00e2nd din plin de tehnologia modern\u0103, scrie Wall Street Journal. Platforma de comer\u0163 electronic Shopify a creat \u00een acest sens o aplica\u0163ie denumit\u0103 Frenzy, cu ajutorul c\u0103reia partenerii s\u0103i pot atrage amatorii de produse \u00een edi\u0163ie limitat\u0103 disponibile doar \u00eentr-o anumit\u0103 zon\u0103.<\/p>\n
\nSpre exemplu, cei care treceau pe l\u00e2ng\u0103 locul de desf\u0103\u015furare a ComplexCon din Long Beach, California, la \u00eenceputul lunii trecute, puteau, dac\u0103 aveau aplica\u0163ia instalat\u0103 pe telefon, s\u0103 cumpere articole din colec\u0163iile vestimentare \u00een edi\u0163ie limitat\u0103 ale unor firme ca Takashi Murakami sau Billionaire Boy\u2019s Club, disponibile \u00een mod normal doar participan\u0163ilor la eveniment.<\/p>\n
\nProduc\u0103torul de articole sportive Nike a transformat cump\u0103ratul de pantofi sport \u00eentr-un joc, cu ajutorul unor \u00eemp\u0103timi\u0163i ai produselor sale, s\u0103tui s\u0103 tot stea la coad\u0103 la magazine \u015fi c\u0103rora le lipsea c\u0103utarea febril\u0103 din zilele de alt\u0103dat\u0103. Utilizatorii care instaleaz\u0103 pe telefon aplica\u0163ia SNKRS pot g\u0103si \u00eenc\u0103l\u0163\u0103ri deosebite dac\u0103 se nimeresc \u00eentr-un loc cu care compania are un parteneriat-surpriz\u0103, cum ar fi restaurantul Fuku din New York, mai precis cu maestrul buc\u0103tar al acestuia, David Chang, designer al pantofilor Momofuku Dunk.<\/p>\n
\nCa s\u0103 poat\u0103 cump\u0103ra produsul dorit, clien\u0163ii trebuia s\u0103 deschid\u0103 aplica\u0163ia SNKRS, s\u0103 fotografieze coduri din meniul restaurantului \u015fi s\u0103 a\u015ftepte s\u0103 le apar\u0103 pe ecran un pantof. Pentru alte modele greu de g\u0103sit neanun\u0163ate \u00een prealabil, utilizatorii de SNKRS primesc alerte cu privire la locurile unde sunt disponibile \u015fi pot porni la \u201ev\u00e2n\u0103toare\u201d \u00eentocmai ca juc\u0103torii de Pokemon Go dup\u0103 Pokemonii rari.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cenainte de epoca internetului, care a simplificat f\u0103cutul cump\u0103r\u0103turilor, achizi\u0163ionarea unor articole vestimentare, de \u00eenc\u0103l\u0163\u0103minte, a accesoriilor sau a orice altceva lansat \u00een edi\u0163ie limitat\u0103 presupunea timp \u015fi dispozi\u0163ie din partea celui care le c\u0103uta de a umbla din magazin \u00een magazin, doar-doar o g\u0103si ce-\u015fi dore\u015fte. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[6081,170,10403,10356,10129,18505,8301,539,5260],"class_list":["post-156004","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-accesorii","tag-achizitie","tag-aplicatie","tag-cautare","tag-cumparaturi","tag-limitare","tag-magazin","tag-online","tag-shopping"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156004"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/156004\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}