{"id":155930,"date":"2017-12-14T13:00:00","date_gmt":"2017-12-14T13:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=155930"},"modified":"2017-12-14T13:00:00","modified_gmt":"2017-12-14T13:00:00","slug":"cele-mai-inovatoare-companii-din-romania-itsy-bitsy","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=155930","title":{"rendered":"Cele mai inovatoare companii din Romania: Itsy Bitsy"},"content":{"rendered":"<p>\n<strong>Premiul pentru inova\u0163ie \u00een relizarea unei campanii de marketing<\/strong> a fost acordat Itsy Bitsy, pentru campania 1 iunie, zi liber\u0103 na\u0163ional\u0103. Nadia T\u0103taru, director general al Itsy Bitsy, a spus:<\/p>\n<p>\n\u201eItsy bitsy s-a lansat acum 12 ani \u015fi a fost primul radio pentru copii \u015fi p\u0103rin\u0163i din lume. Dup\u0103 ce ne-am lansat, a trebuit s\u0103 invent\u0103m programe pentru copii \u015fi p\u0103rin\u0163i. Noi avem poate cel mai efemer produs \u015fi atingem un public variat. Atunci c\u00e2nd am \u00eenceput radioul pia\u0163a era constituit\u0103 din p\u0103rin\u0163i din genera\u0163ia X cu copii din genera\u0163ia Z, genera\u0163ia Z cu copii care nu sunt nativi digitali dar care au devenit nativi \u00eentre timp. \u00cen 2017, jum\u0103tate din publicul nostru este format din acei p\u0103rin\u0163i X cu copii Z, cealalt\u0103 jum\u0103tate este format\u0103 din p\u0103rin\u0163i y (millennials) cu copii alfa. Astfel avem nevoie s\u0103 ne adapt\u0103m, s\u0103 inov\u0103m continuu.<\/p>\n<p>\nEu cred c\u0103 dac\u0103 nu avem lideri, manageri care s\u0103 se reiventeze, nu putem crea produse inovatoare. Eu v\u0103d inovarea ca pe un proces de co-creare \u00eentre oameni cu mintea deschis\u0103 \u015fi cu inima deschis\u0103, ca s\u0103 poat\u0103 vedea ce este \u00een fa\u0163a lor \u015fi s\u0103 poat\u0103 accepta diferen\u0163ele dintre ei, s\u0103 le pun\u0103 \u00een comun \u015fi s\u0103 fac\u0103 \u00eempreun\u0103 lucruri\u201d.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Magazin a lansat cea de-a patra edi\u0163ie a catalogului dedicat inova\u0163iilor, care reune\u015fte 30 de pove\u015fti despre inova\u0163ii rom\u00e2ne\u015fti. Premiul pentru inova\u0163ie \u00een relizarea unei campanii de marketing a fost acordat Itsy Bitsy, pentru campania 1 iunie, zi liber\u0103 na\u0163ional\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[517],"tags":[201,98],"class_list":["post-155930","post","type-post","status-publish","format-standard","hentry","category-video","tag-companii","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/155930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=155930"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/155930\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=155930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=155930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=155930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}