\nProduc\u0103torii de automobile se \u00eentrec \u00een metode creative \u00een \u00eencercarea de a prinde o parte c\u00e2t mai \u00eensemnat\u0103 din pia\u0163a de v\u00e2nz\u0103ri online de ma\u015fini, \u00een valoare de 15 miliarde de dolari numai \u00een China. Produc\u0103torii de automobile experimenteaz\u0103 cu diferite concepte precum v\u00e2nz\u0103rile fulger sau sponsoriz\u0103ri din partea vedetelor pentru a-\u015fi spori v\u00e2nz\u0103rile \u00eentr-o pia\u0163\u0103 aflat\u0103 \u00een cre\u015ftere, potrivit Financial Times.<\/p>\n
\n\u00cen China s-au v\u00e2ndut online 1 milion de automobile \u00een 2016, \u00een valoare de 15 miliarde de dolari, potrivit firmei de consultan\u0163\u0103 Frost & Sullivan. Ca s\u0103 punem lucrurile \u00een perspectiv\u0103: s-au v\u00e2ndut mai multe ma\u015fini online \u00een China anul trecut dec\u00e2t s-au v\u00e2ndut \u00een total \u00een Spania.<\/p>\n
\nPotrivit aceleia\u015fi firme de consultan\u0163\u0103, valoarea tranzac\u0163iilor online cu automobile a avut o rat\u0103 anual\u0103 de cre\u015ftere de 65,5% \u00een perioada 2012-2016, comparativ cu o rat\u0103 de cre\u015ftere de 13,7% \u00een pia\u0163a total\u0103. Clien\u0163ii fie au pl\u0103tit online, fie au primit finan\u0163are prin intermediul site-ului respectiv.<\/p>\n
\nCompania de consultan\u0163\u0103 McKinsey a declarat c\u0103 tranzac\u0163iile online au \u00eensumat 5% din v\u00e2nz\u0103rile de automobile din China \u00een 2016, \u00een cre\u015ftere de la 1% c\u00e2t era \u00een 2014.<\/p>\n
\nAchizi\u0163iile online sunt atractive pentru tineri: aproape un sfert dintre cei care au cump\u0103rat automobile online au sub 24 de ani, potrivit McKinsey.<\/p>\n
\nClien\u0163ii tipici vor s\u0103 vad\u0103 \u015fi s\u0103 conduc\u0103 ma\u015fina \u00eenainte de a o cump\u0103ra, dar se pare c\u0103 \u00een China tinerii \u015ftiu deja ce vor \u015fi aleg s\u0103 cumpere online.<\/p>\n
\nMini, automobilul de lux britanic de\u0163inut de BMW, a v\u00e2ndut online 1.600 de automobile \u00een China \u00een doi ani \u015fi niciuna \u00een SUA sau Marea Britanie. \u00cen iulie 2017, compania a pl\u0103tit bloggerul de fashion Becky Li pentru a promova Mini urm\u0103ritorilor ei, iar asta a rezultat \u00een v\u00e2nzarea a 100 de Mini de culoare turcoaz \u00een mai pu\u0163in de 5 minute.<\/p>\n
\nProduc\u0103torii auto se uit\u0103 la platforma Alibaba numit\u0103 Tmall, un site de e-commerce, pentru a-\u015fi vinde automobilele. Aici s-au v\u00e2ndut 100.000 de automobile \u00een doar 24 de ore \u00een cadrul evenimentului Singles Day. Indiferent c\u0103 este vorba de produc\u0103tori de lux sau nu, cu to\u0163ii ofer\u0103 discounturi pentru acest eveniment de shopping.<\/p>\n
\nAlibaba a anun\u0163at c\u0103 \u00een viitor clien\u0163ii se vor putea uita dup\u0103 ma\u015fini pe smartphone, iar dup\u0103 ce vor ap\u0103sa butonul de cump\u0103rare ma\u015fina va fi livrat\u0103.<\/p>\n
\n\u201eAchizi\u0163ia unei ma\u015fini se va face la fel de u\u015for precum cump\u0103rarea unei cutii de Coca-Cola. Epoca achizi\u0163ion\u0103rii online de automobile este deja aici\u201d, au declarat reprezentan\u0163ii Alibaba.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Produc\u0103torii de automobile se \u00eentrec \u00een metode creative \u00een \u00eencercarea de a prinde o parte c\u00e2t mai \u00eensemnat\u0103 din pia\u0163a de v\u00e2nz\u0103ri online de ma\u015fini, \u00een valoare de 15 miliarde de dolari numai \u00een China. Produc\u0103torii de automobile experimenteaz\u0103 cu diferite concepte precum v\u00e2nz\u0103rile fulger sau sponsoriz\u0103ri din partea vedetelor pentru a-\u015fi spori v\u00e2nz\u0103rile \u00eentr-o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7142],"tags":[7141,6545,246,8644,5415,10884,5255,161,539,60,7147,86,465,4878,7212],"class_list":["post-155839","post","type-post","status-publish","format-standard","hentry","category-transporturi","tag-automobile","tag-china","tag-crestere","tag-financial-times","tag-fulger","tag-incercare","tag-masini","tag-miliarde","tag-online","tag-piata","tag-producatori","tag-reusita","tag-valoare","tag-vanzare","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/155839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=155839"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/155839\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=155839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=155839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=155839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}