\nEste vorba despre compania media Bored Panda \u015fi de articolele sale ce devin virale pe Facebook, dar \u015fi pe alte platforme de socializare. Articolele \u015fi videourile publicate pe site-ul companiei apoi distribuite pe Facebook au devenit unele dintre principalele atrac\u0163ii de pe re\u0163eaua de socilizare \u00eenfiin\u0163at\u0103 de Mark Zuckerberg.<\/p>\n
\nBored Panda are aproape 13 milioane de fani pe Facebook, iar luna trecut\u0103 a \u00eenregistrat 30 de milioane de interac\u0163iuni, mult mai mult dec\u00e2t companii uria\u015fe precum CNN sau The New York Times. Numai \u00een octombrie, site-ul Bored Panda a avut 116 milioane de vizite, iar 90% din trafic vine din Facebook, potrivit unui articol New York Times.<\/p>\n
\nSpre deosebire de alte companii ca BuzzFeed sau Vice, Bored Panda nu a apelat la finan\u0163\u0103ri externe pentru a cre\u015fte, potrivit New York Times. Acum compania are 41 de angaja\u0163i, iar Tomas Banisauskas, fondatorul companiei, se a\u015fteapt\u0103 ca anul acesta s\u0103 aib\u0103 venituri de 20-30 de milioane de dolari, “majoritatea venind din publicitatea de pe site”.<\/p>\n
\nBored Panda a \u00eenceput ca o pasiune \u00een 2009, \u00een timp ce Banisauskas, pe vremea respectiv\u0103 cameraman freelancer, studia administrarea afacerilor la Universitatea Vilnius. El \u015fi-a propus “s\u0103 lupte \u00eempotriva plictiselii cu art\u0103 \u015fi \u015ftiri pozitive”.<\/p>\n
\nBored Panda alege con\u0163inut de pe platforme precum Reddit, Instagram, Twitter \u015fi alte platforme, \u00eel \u00eempacheteaz\u0103 altfel \u015fi \u00eei dau un titlu atractiv. Compania prime\u015fte con\u0163inut gratuit de la arti\u015fti \u015fi alte persoane care vor s\u0103-\u015fi expun\u0103 crea\u0163iile lumii. Pe Bored Panda, \u00een luna octombrie, au fost publicate 519 articole, adic\u0103 16 pe zi. Spre compara\u0163ie, CNN a publicat 5595 de articole \u00een acea lun\u0103, iar Fox News nu mai pu\u0163in de 51.919 de \u015ftiri, potrivit NewsWhip.<\/p>\n
\nLa \u00eenceput, Bored Panda se baza pe traficul care venea din StumbleUpon, un site de agregare de link-uri, iar din 2013 tot mai mul\u0163i oameni au \u00eenceput s\u0103 vin\u0103 din Facebook. An \u00een care a crescut de 10 ori.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Dac\u0103 ai un cont de Facebook \u015fi un puls atunci probabil c\u0103 ai auzit de aceast\u0103 companie, scrie New York Times.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[32901,18132,272,201,7942,9637,7320,274,533,9579,78,3025,7663],"class_list":["post-155570","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-articol","tag-cnn","tag-companie","tag-companii","tag-cont","tag-continut","tag-facebook","tag-incepere","tag-mediere","tag-new-york-times","tag-publicare","tag-site","tag-trafic"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/155570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=155570"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/155570\/revisions"}],"predecessor-version":[{"id":155577,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/155570\/revisions\/155577"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=155570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=155570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=155570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}