{"id":155439,"date":"2017-11-29T15:34:29","date_gmt":"2017-11-29T15:34:29","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=155439"},"modified":"2017-11-29T15:34:29","modified_gmt":"2017-11-29T15:34:29","slug":"cum-businessurile-se-folosesc-de-nostalgie-pentru-a-vinde-mai-mult","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=155439","title":{"rendered":"Cum businessurile se folosesc de nostalgie pentru a vinde mai mult"},"content":{"rendered":"<p>\nCercet\u0103torii au g\u0103sit c\u0103 atunci c\u00e2nd oamenii se g\u00e2ndesc cu drag la trecutul lor, rela\u0163iile \u015fi leg\u0103turile sociale devin mai importante dec\u00e2t banii. Rezultatul este faptul c\u0103 persoana respectiv\u0103 \u00ee\u015fi face mai pu\u0163ine griji \u00een leg\u0103tur\u0103 cu banii \u015fi mai dispus\u0103 s\u0103 \u00eei cheltuiasc\u0103. De aceea, mai multe magazine \u015fi diferite business-uri folosesc tehnici diferite pentru a induce nostalgie rezult\u00e2nd \u00een v\u00e2nz\u0103ri mai mari.<\/p>\n<p>\nMersul \u00eentr-un restaurant sau cafenea care evoc\u0103 o perioad\u0103 trecut\u0103 ne poate transporta \u00eentr-un mediu mai cald, mai confortabil, drept urmare s\u0103 ne sim\u0163im mai bine s\u0103 cheltuim mai mult.<\/p>\n<p>\nArhitectul Tyeth Gundry explic\u0103 faptul c\u0103 designul unui loc trebuie s\u0103 fac\u0103 o referin\u0163\u0103 la trecut. &#8220;Utiliz\u00e2nd o serie de referin\u0163e, care prin defini\u0163ie sunt nostalgice, atunci tu creezi o serie de elemente declan\u015fatoare \u015fi mementouri&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un studiu publicat \u00een Journal of Consumer Research arat\u0103 c\u0103 atunci c\u00e2nd oamenii sunt cople\u015fi\u0163i de sentimente de nostalgie comportamentul lor se schimb\u0103, scrie BBC.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[82,16320,235,16273,283,13321,32766,32506,6266,78,7853,24193,4878],"class_list":["post-155439","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-bani","tag-bbc","tag-business","tag-cercetatori","tag-cheltuieli","tag-comportament","tag-folosire","tag-gasire","tag-oameni","tag-publicare","tag-studiu","tag-trecut","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/155439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=155439"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/155439\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=155439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=155439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=155439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}