{"id":154990,"date":"2017-11-15T11:52:53","date_gmt":"2017-11-15T11:52:53","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=154990"},"modified":"2017-11-15T11:52:53","modified_gmt":"2017-11-15T11:52:53","slug":"1-din-2-cititori-aleg-audiobook-sau-e-book-in-dauna-cartilor-tiparite","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=154990","title":{"rendered":"1 din 2 cititori aleg audiobook sau e-Book \u00een dauna c\u0103r\u0163ilor tip\u0103rite"},"content":{"rendered":"<p>\nConform aceluia\u015fi studiu, consumatorii produselor editoriale \u00een format e-Book \u015fi audiobook sunt preponderent b\u0103rba\u0163i \u2013 65%, cu v\u00e2rsta cuprins\u0103 \u00eentre 35 \u015fi 44 de ani, din mediul urban. Clien\u0163ii editurii sunt dispu\u015fi s\u0103 cheltuiasc\u0103 \u00een medie 60 de lei la fiecare achizi\u0163ie editorial\u0103.<\/p>\n<p>\nDin punct de vedere al interesului publicului pentru titlurile editurii, \u00een anul 2017 volumul cel mai mare de achizi\u0163ie a fost realizat \u00een domeniul dezvolt\u0103rii personale &#8211; 50%, urmat de titlurile de business &#8211; 30%. Domeniul spiritualitate \u015fi medita\u0163ie a \u00eensumat 18% din totalul v\u00e2nz\u0103rilor, iar literatura clasic\u0103 2%.<\/p>\n<p>\nEditura ACT \u015fi Politon este fondat\u0103 \u00een 2014 \u015fi are \u00een portofoliu peste 200 de titluri din domenii precum business, dezvoltare personal\u0103, spiritualitate \u015fi literatur\u0103, publicate \u00een format print, audio \u015fi e-Book. \u00cen anul 2017, comparativ cu anul 2016, se constat\u0103 o cre\u015ftere cu 200% a interesului cititorilor pentru titlurile editurii, \u00een toate formatele disponibile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un studiu realizat pe baza comportamentului de consum \u015fi achizi\u0163ie a 362.935 de cititori, realizat de editura ACT \u015fi Politon, arat\u0103 c\u0103 v\u00e2nz\u0103rile online pe segmentul de carte \u00een format audiobook \u015fi e-Book ating 51% din totalul v\u00e2nz\u0103rilor de carte \u00een 2017.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,7193,7878,13321,9817,10564,7711,7876,32991,7853,33791,9719,7212],"class_list":["post-154990","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-carte","tag-carti","tag-comportament","tag-consum","tag-daune","tag-editura","tag-format","tag-realizare","tag-studiu","tag-tiparire","tag-titluri","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154990"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154990\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}