{"id":154943,"date":"2017-11-13T15:14:00","date_gmt":"2017-11-13T15:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=154943"},"modified":"2017-11-13T15:14:00","modified_gmt":"2017-11-13T15:14:00","slug":"iulian-stanciu-ceo-emag-1-milion-de-euro-am-pierdut-in-primul-an-de-black-friday","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=154943","title":{"rendered":"Iulian Stanciu, CEO eMAG: &#8220;1 milion de euro am pierdut \u00een primul an de Black Friday&#8221;"},"content":{"rendered":"<p>\nPopularitatea campaniei a crescut foarte mult, iar \u00een prezent \u00een jur de 70% dintre rom\u00e2ni \u015ftiu ce este Black Friday. \u00cen primul an de campanie, eMAG a v\u00e2ndut 80.000 de produse \u00een valoare de 34 de milioane de lei \u015fi \u00een ziua respectiv\u0103 a avut peste 700.000 de vizite.<\/p>\n<p>\n&#8220;Dup\u0103 ce m-am \u00eentors din SUA \u015fi am v\u0103zut ce fenomen este acolo am zis s\u0103 implement\u0103m \u015fi la noi \u00een Rom\u00e2nia. Am f\u0103cut foarte multe gre\u015feli la \u00eenceput din care am \u00eenv\u0103\u0163at. De exemplu, am anun\u0163at ora 5 diminea\u0163a pentru \u00eencepere \u015fi atunci a picat site-ul, apoi am v\u00e2ndut mai multe produse la pre\u0163 de reducere dec\u00e2t erau disponibile. \u00cen total, a\u015f spune c\u0103 am pierdut 1 milion de euro \u00een primul Black Friday&#8221;, a declarat Iulian Stanciu \u00een cadrul unei conferin\u0163e organizate cu prilejul anun\u0163\u0103rii campaniei Black Friday 2017, ce va avea loc pe 17 noiembrie.&nbsp;<\/p>\n<p>\nAnul acesta retailerul vrea s\u0103 v\u00e2nd\u0103 1.3 milioane de produse \u00een valoare de 350 de milioane de lei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tradi\u0163ia companiei de reduceri Black Friday a fost demarat\u0103 \u00een Rom\u00e2nia pentru prima dat\u0103 de c\u0103tre eMAG \u00een 2011, iar de atunci majoritatea retailerilor au preluat aceast\u0103 ini\u0163iativ\u0103 \u015fi organizeaz\u0103 campanii de reduceri Black Friday aproape tot timpul anului.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[25505,7555,125,272,18061,59,13532,430,16346,461,7518,8355,413,98],"class_list":["post-154943","post","type-post","status-publish","format-standard","hentry","category-comert","tag-black-friday","tag-campanie","tag-ceo","tag-companie","tag-demarare","tag-emag","tag-initiativa","tag-majoritate","tag-organizare","tag-pierdere","tag-preluare","tag-reduceri","tag-retaileri","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154943"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154943\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}