\nDivertismentul pentru cump\u0103r\u0103tori \u00eembrac\u0103 diverse forme, de la invitarea acestora s\u0103 stea cumin\u0163i pe scaune \u015fi s\u0103 miroas\u0103 aten\u0163i cafeaua pe care magazinul vrea s\u0103 le-o v\u00e2nd\u0103, la ateliere diverse sau chiar mici spectacole. Unul dintre primele magazine care a \u00eencercat s\u0103 atrag\u0103 lumea cu spectacole este Selfridges din Londra, care mai recent a \u00eenceput s\u0103 organizeze ateliere pentru cei stresa\u0163i, unde participan\u0163ii sunt ajuta\u0163i s\u0103 se \u201dreg\u0103seasc\u0103\u201c prin intermediul unor activit\u0103\u0163i cum ar fi cur\u0103\u0163atul cartofilor.<\/p>\n
\nDebenhams, care \u015fi-a recrutat \u015fef de la Amazon anul trecut, organizeaz\u0103 preselec\u0163ii \u00een stilul emisiunilor TV destinate descoperirii de talente ca X-Factor pentru angaja\u0163i \u00een unele din magazinele sale, pentru a transforma mersul la cump\u0103r\u0103turi \u00eentr-o experien\u0163\u0103 c\u00e2t mai amuzant\u0103. <\/p>\n
\nPentru recenta sa inaugurare, centrul comercial Westgate Oxford a apelat la o serie de mici spectacole inspirate de Alice \u00een \u0162ara Minunilor, iar angaja\u0163ii unuia dintre magazinele chiria\u015fe, John Lewis, au beneficiat de preg\u0103tire din partea unei companii de teatru \u00een toat\u0103 regula, Oxford Playhouse, inclusiv de lec\u0163ii de dic\u0163ie \u015fi de limbaj al trupului, ca s\u0103-\u015fi joace c\u00e2t mai bine rolurile \u00een fa\u0163a clien\u0163ilor.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Ca s\u0103 conving\u0103 oamenii s\u0103 renun\u0163e, m\u0103car din c\u00e2nd \u00een c\u00e2nd, la comoditatea cump\u0103r\u0103turilor efectuate online, unele dintre marile magazine \u015fi centre comerciale din Marea Britanie apeleaz\u0103 la diverse metode de a-i distra, cre\u00e2nd ceea ce se cheam\u0103 \u201dshoppertainment\u201c, scrie The Guardian.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[26791,7219,4126,30806,10129,387,7251,32882,14834],"class_list":["post-154922","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-atragere","tag-centre-comerciale","tag-clienti","tag-creare","tag-cumparaturi","tag-magazine","tag-marea-britanie","tag-metoda","tag-metode"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154922"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154922\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}