\nLansat\u0103 \u00een 2008 de c\u00e2\u0163iva tineri pasiona\u0163i de m\u00e2ncare s\u0103n\u0103toas\u0103, compania s\u0103rb\u0103tore\u015fte \u00een acest an 9 ani de activitate \u015fi peste 10.000 de evenimente \u201dconcept\u201d organizate. Cu aceast\u0103 ocazie, SanaGout a lansat un nou site \u015fi un blog, unde ofer\u0103 sfaturi \u015fi sugestii despre organizarea unor mese \u015fi evenimente speciale, cu hran\u0103 s\u0103n\u0103toas\u0103.<\/p>\n
\n\u201d\u00cen to\u0163i ace\u015fti ani, pe o pia\u0163\u0103 foarte aglomerat\u0103 \u015fi cu perioade destul de dificile, am reu\u015fit s\u0103 ne p\u0103str\u0103m identitatea \u015fi s\u0103 oferim clien\u0163ilor experien\u0163e culinare deosebite care aduc \u00eempreun\u0103 preparate s\u0103n\u0103toase \u015fi aranjamente spectaculoase. De-a lungul timpului<\/em> am g\u00e2ndit concepte de catering pentru mai mult de 10.000 de evenimente, de la \u00eent\u00e2lniri restr\u00e2nse, de familie la conferin\u0163e cu mii de invita\u0163i\u201d, a continuat directorul general al SanaGout, Ana Alexandrescu.<\/p>\n \nSanaGout a demarat din 2015 un proces de reg\u00e2ndire a strategiei si abord\u0103rii pie\u0163ei, renun\u0163\u00e2nd la elementele neproductive si activit\u0103\u0163ile ineficiente. Noua strategie dus \u00eentr-o prima faz\u0103 la o sc\u0103dere dramatic\u0103 a \u00eencas\u0103rilor, \u00eens\u0103 acum \u00eencepem s\u0103 vedem roadele- o cre\u015ftere anual\u0103 de 20-25% a cifrei de afaceri, dar \u015fi a portofoliului de clienti \u015fi a marjei de profitabilitate.<\/p>\n \n\u201d\u00cen 2008, am \u00eenceput s\u0103 oferim pr\u00e2nzuri pentru corporati\u015ftilor, am avut \u015fi un magazin de desfacere \u00een zona Doroban\u0163i, dar u\u015for ne-am reinventat, am renun\u0163at la activit\u0103\u0163ile ineficiente \u015fi acum ne focus\u0103m pe noi ni\u015fe de pia\u0163\u0103: evenimente corporate, de poveste, care s\u0103 impresioneze at\u00e2t din punct de vedere vizual, c\u00e2t \u015fi ca mesaj, \u015fi programe speciale pentru companiile care \u00ee\u015fi doresc s\u0103 creasc\u0103 productivitatea angaja\u0163ilor\u201d, declar\u0103 directorul general al SanaGout, Ana Alexandrescu.<\/p>\n \n\u00cen ultimii ani, companiile caut\u0103 metode tot mai inovatoare de a-\u015fi fideliza angaja\u0163ii, iar sfaturile de nutri\u0163ie \u015fi m\u00e2ncarea s\u0103n\u0103toas\u0103 s-au dovedit de succes.<\/p>\n \n\u201dPornind de la nevoia companiilor de a g\u0103si modalit\u0103\u0163i de fidelizare a angaja\u0163ilor \u015fi de la principiul c\u0103 e\u015fti ceea ce m\u0103n\u00e2nci, am creat programe pe partea de healthy food, foarte apreciate de clien\u0163i \u015fi angaja\u0163ii acestora. Un astfel de program SanaGout dureaz\u0103 minim 3 s\u0103pt\u0103m\u00e2ni si presupune fie lucrul cu un nutri\u0163ionist , fie cu un antrenor de fitness, plus un meniu personalizat, \u00een func\u0163ie de obiectivele companiei pentru fiecare angajat \u00een parte. \u201d, explic\u0103 Ana Alexandrescu.<\/p>\n \n\u00cen cei nou\u0103 ani de activitate, pentru a-\u015fi men\u0163ine standardele \u015fi succesul, compania a investit circa 500.000 euro \u00een echipamente, personal \u015fi ingrediente de calitate.<\/p>\n \n\u201dCa s\u0103 ajungem aici, am investit temeinic \u00een specializare echipei, care creeaz\u0103 at\u00e2t preparate, c\u00e2t \u015fi experien\u0163e culinare excep\u0163ionale prin calitate, sofisticare \u015fi detalii inedite, \u00een echipamente de ultim\u0103 genera\u0163i \u015fi ingrediente de calitate \u015fi \u00een imagine. Miz\u0103m \u00een continuare pe ni\u015fele de pia\u0163\u0103 pe care le-am identificat \u015fi estim\u0103m o cre\u015ftere a cifrei de afaceri de p\u00e2n\u0103 la 25% \u015fi in acest an\u201d, a ar\u0103tat directorul SanaGout.<\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" SanaGout a \u00eenregistrat \u00een primele nou\u0103 luni ale anului o cre\u015ftere cu 20% a cifrei de afaceri, pe fondul investi\u0163iilor \u00een abordarea unor noi ni\u015fe de pia\u0163\u0103 \u015fi \u00een specializarea angaja\u0163ilor, \u015fi estimeaz\u0103 c\u0103 va \u00eencheia anul cu un avans de p\u00e2n\u0103 la 25%. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[33108,192,16199,8444,388,272,246,8887,473,8789,334,22346,149,60],"class_list":["post-154791","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-abordare","tag-angajati","tag-anunt","tag-avans","tag-cifra-de-afaceri","tag-companie","tag-crestere","tag-estimare","tag-firma","tag-fond","tag-incheiere","tag-inregistrare","tag-investitii","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154791"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154791\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}