{"id":154551,"date":"2017-11-02T09:45:00","date_gmt":"2017-11-02T09:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=154551"},"modified":"2017-11-02T09:45:00","modified_gmt":"2017-11-02T09:45:00","slug":"tinerii-romani-care-vand-bratari-in-15-tari-si-castiga-un-milion-de-euro-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=154551","title":{"rendered":"Tinerii rom\u00e2ni care v\u00e2nd br\u0103\u0163\u0103ri \u00een 15 \u0163\u0103ri \u015fi c\u00e2\u015ftig\u0103 un milion de euro"},"content":{"rendered":"

\nUn business \u00eenceput cu aproximativ 20.000 de euro, mare parte din investi\u0163ie fiind f\u0103cut\u0103 \u00een materie prim\u0103, \u00een platforma magazinului online \u015fi \u00een promovare, a ajuns \u00een trei ani de zile la o cifr\u0103 de afaceri de peste 1 milion de euro. \u00cen 2014 Constantin Nautics a pornit la drum cu doi angaja\u0163i, iar anul acesta a ajuns la 50. \u201dDoar \u00een 2017 am dublat num\u0103rul celor care produc efectiv obiectele pe care le avem \u00een portofoliu, ajung\u00e2nd la 25 de persoane care lucreaz\u0103 \u00een atelier\u201c, spune C\u0103t\u0103lin Neac\u015fu, directorul de dezvoltare al companiei. Ceilal\u0163i angaja\u0163i asigur\u0103 func\u0163iile de suport \u00een companie, precum logistica, facturarea sau marketingul.<\/p>\n

\n\u201dAnul 2016 a fost unul bun, am reu\u015fit s\u0103 cre\u015ftem businessul cu peste 20%, ating\u00e2nd o cifr\u0103 de afaceri de 1,1 milioane euro \u015fi un profit \u00een jurul a 250.000 euro\u201c, spune C\u0103t\u0103lin Neac\u015fu. El spune c\u0103 cifrele din 2017 arat\u0103 o cre\u015ftere cu cel pu\u0163in 10% fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului trecut. \u201dA\u015ftept\u0103rile noastre pentru acest an au fost, \u00een primul r\u00e2nd, de a consolida afacerea \u015fi de a intra pe cel pu\u0163in trei pie\u0163e noi, pe l\u00e2ng\u0103 cele 15 \u0163\u0103ri \u00een care eram prezen\u0163i \u00een 2016. Am \u00eendeplinit acest lucru, prin urmare p\u00e2n\u0103 la sf\u00e2r\u015fitul anului brandul va fi prezent \u00een patru \u0163\u0103ri noi – Statele Unite ale Americii, Fran\u0163a, Belgia \u015fi Olanda. Avem discu\u0163ii de parteneriate \u015fi \u00een \u0163\u0103ri mai exotice precum Mauritius sau Africa de Sud \u015fi sper\u0103m ca acestea s\u0103 se concretizeze \u00een parteneriate care vor expune un brand rom\u00e2nesc pe c\u00e2t mai multe continente.\u201c \u00cen momentul de fa\u0163\u0103, produsele companiei ajung \u00een \u0163\u0103ri din Europa, America de Nord, Orientul Mijlociu \u015fi \u00een Australia.<\/p>\n

\nP\u00e2n\u0103 la sf\u00e2r\u015fitul acestui an, compania va finaliza o investi\u0163ie de aproximativ 1.000.000 euro \u00eentr-un nou sediu \u00een Bucure\u015fti, precum \u015fi \u00eentr-un al doilea atelier de produc\u0163ie \u00een Turnu M\u0103gurele.<\/p>\n

\nUn moment important \u00een dezvoltarea companiei a fost parteneriatul cu Swarovski, prin care produsele Constantin Nautics au devenit parte a programului lor de Ingredient Branding (Crystals from Swarovski). \u201dF\u0103c\u00e2nd parte din acest program, putem spune c\u0103 am accesat o lig\u0103 superioar\u0103 \u00een care sunt prezente doar branduri de fashion de renume\u201c, opineaz\u0103 C\u0103t\u0103lin Neac\u015fu.<\/p>\n

\n\"\"<\/p>\n

\n\u00cen Rom\u00e2nia, compania are puncte proprii de distribu\u0163ie \u00een B\u0103neasa Shopping City, AFI Palace Cotroceni, Afi Ploie\u015fti \u015fi Vivo Constan\u0163a. V\u00e2nz\u0103rile din Bucure\u015fti reprezint\u0103 aproximativ 40% din rulajele la nivel na\u0163ional, aici intr\u00e2nd at\u00e2t cele online, c\u00e2t \u015fi cele din magazinele fizice. \u201d\u00cen acela\u015fi timp suntem prezen\u0163i \u015fi \u00een alte unit\u0103\u0163i fizice \u015fi pe alte platforme de v\u00e2nzare online \u015fi cred c\u0103 \u00eenc\u0103 mai este loc de a cre\u015fte distribu\u0163ia noastr\u0103\u201c, afirm\u0103 C\u0103t\u0103lin Neac\u015fu. \u201dDac\u0103 vorbim despre celelalte \u0163\u0103ri, unde func\u0163ion\u0103m \u00een regim de franciz\u0103, sau despre \u0163\u0103rile precum Germania \u015fi Italia \u00een care parteneriatul a pornit \u00eenc\u0103 din 2015, suntem prezen\u0163i at\u00e2t prin intermediul magazinelor proprii online, dar \u015fi \u00een cele mai importante magazine fizice unde am putut ajunge.\u201c \u00cen \u0163\u0103rile \u00een care brandul este prezent de mai pu\u0163in timp, spune el, principalul canal de v\u00e2nzare este cel online. \u201d\u00cencerc\u0103m s\u0103 particip\u0103m la c\u00e2t mai multe evenimente care au leg\u0103tura cu tematica nautic\u0103, cum ar fi saloanele nautice importante din regiune \u015fi din lume, regate interne \u015fi interna\u0163ionale, competi\u0163ii \u015fi concursuri nautice\u201c, spune directorul de dezvoltare al companiei. Nu se rezum\u0103 \u00eens\u0103 la evenimentele de profil, particip\u00e2nd la festivaluri de muzic\u0103 precum Untold, NeverSea sau Electric Castle, precum \u015fi la evenimente \u015fi saloane auto. \u00cen concluzie, v\u00e2nz\u0103rile offline \u015fi cele online genereaz\u0103 fiecare 50% din v\u00e2nz\u0103rile Constantin Nautics, cu mici diferen\u0163e \u00een anumite perioade ale anului, dar f\u0103r\u0103 a schimba semnificativ aceste ponderi.<\/p>\n

\nCum se explic\u0103, \u00eens\u0103, ritmul de cre\u015ftere de care se bucur\u0103 compania? \u201d\u00cen primul r\u00e2nd, aproape fiecare produs poate fi considerat unicat, chiar dac\u0103 la prima vedere nu s-ar sesiza unele diferen\u0163e\u201c, spune C\u0103t\u0103lin Neac\u015fu. \u201dFiecare br\u0103\u0163ar\u0103, breloc sau pandantiv este 100% confec\u0163ionat manual, iar fiecare angajat din atelier are stilul s\u0103u de a crea; e un lucru care se poate observa de la un produs la altul. \u00cen func\u0163ie de caracteristicile produsului se face necesarul de materiale, urm\u00e2nd ca fiecare articol s\u0103 fie produs dup\u0103 un \u015fablon de m\u0103rime \u015fi model, complexitatea variind \u00een func\u0163ie de num\u0103rul de culori \u015fi grosimea firelor care alc\u0103tuiesc produsul. La final, produsul e supus \u015fi unui control de calitate, astfel \u00eenc\u00e2t s\u0103 \u00eendeplineasc\u0103 toate a\u015ftept\u0103rile consumatorilor no\u015ftri.\u201c<\/p>\n

\nBr\u0103\u0163\u0103rile din fr\u00e2nghii \u015fi par\u00e2me nautice au cea mai mare pondere a v\u00e2nz\u0103rilor \u015fi a portofoliului, spune Neac\u015fu, amintind \u00eens\u0103 c\u0103 \u00een ofert\u0103 au ap\u0103rut \u015fi alte categorii de produse, cum ar fi pandantive, tricouri \u015fi alte accesorii cu tematic\u0103 nautic\u0103 – binocluri, busole \u015fi chiar machete de vase cu p\u00e2nz\u0103. Anul acesta, compania a lansat \u015fi prima colec\u0163ie de c\u0103m\u0103\u015fi Constantin Nautics. \u201d\u00cen viitor dorim s\u0103 ne dezvolt\u0103m \u00een continuare \u00eentr-un ritm s\u0103n\u0103tos, men\u0163in\u00e2ndu-ne trendul cresc\u0103tor, intrarea unor noi categorii de produse, dezvoltarea actualului portofoliu de br\u0103\u0163\u0103ri, accesarea de noi pie\u0163e interna\u0163ionale \u015fi consolidarea celei de aici\u201c, \u00eencheie C\u0103t\u0103lin Neac\u015fu.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201dV\u00e2nzarea de br\u0103\u0163\u0103ri pare o idee banal\u0103, dar o privire mai atent\u0103 asupra br\u0103\u0163\u0103rilor nautice explic\u0103 de ce produsele Constantin Nautics au succes\u201c – era \u00eenceputul unui material publicat de Business Magazin \u00een 2014. Cifra de afaceri era atunci de 15.000 de euro, iar v\u00e2nz\u0103rile aproape exclusiv online. \u00centre timp, Constantin Nautics a ajuns la venituri de peste un milion de euro \u015fi vinde produsele \u00een 15 \u0163\u0103ri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[306,49,388,272,246,7442,10966,274,33643,539,245,7541,78,10210,19707,4878,7212,6909],"class_list":["post-154551","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bucuresti","tag-business-magazin","tag-cifra-de-afaceri","tag-companie","tag-crestere","tag-dezvoltare","tag-exclusiv","tag-incepere","tag-material","tag-online","tag-prezenta","tag-produse","tag-publicare","tag-succes","tag-timp","tag-vanzare","tag-vanzari","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154551"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154551\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}