\n,Aceste trenduri \u015fi direc\u0163ii ofer\u0103 o perspectiv\u0103 asupra evolu\u0163iei pie\u0163ei de e-commerce, a comportamentului de consum \u015fi sunt un bun indicator at\u00e2t pentru magazinele online care vor s\u0103 \u00ee\u015fi dezvolte afacerea c\u00e2t \u015fi pentru start-up-urile \u00een domeniu.\u201d declar\u0103 Marius Costin, Country Manager PayU Rom\u00e2nia.<\/p>\n
\n1. Cre\u015fte \u00eencrederea \u00een cump\u0103r\u0103turile online<\/p>\n
\nConform ultimului raport european, nivelul de \u00eencredere al consumatorilor \u00een magazinele online locale a crescut cu 12 procente. \u015ei \u00een Rom\u00e2nia, \u00eencrederea consumatorilor \u00een magazinele online \u015fi \u00een furnizorii online de servicii a crescut constant \u00een ultimii 5 ani.<\/p>\n
\n,,Rom\u00e2nii \u00een\u0163eleg din ce \u00een ce mai bine beneficiile pl\u0103\u0163ilor online. \u00cen primele 9 luni ale anului, s-au realizat cu 37% mai multe tranzac\u0163ii online comparativ cu aceea\u015fi perioad\u0103 a anului trecut. Valoarea acestora a ajuns la aproximativ 1,9 miliarde de lei, cu 44% mai mult fa\u0163\u0103 de perioada ianuarie-septembrie 2016.\u201d adaug\u0103 Marius Costin, Country Manager PayU Rom\u00e2nia.<\/p>\n
\nPl\u0103\u0163ile online c\u00e2\u015ftig\u0103 teren important \u00een lupta cu pl\u0103\u0163ile \u00een numerar, lucru confirmat \u015fi de cel mai recent Global Cash Index (Octombrie 2017). Acesta arat\u0103 c\u0103, \u00een Rom\u00e2nia, ponderea numerarului \u00een tranzac\u0163ii se ridic\u0103 \u00een prezent la peste 40%, cu aproximativ 20 de procente mai mic\u0103 fa\u0163\u0103 de ultima perioad\u0103 analizat\u0103 (2011).<\/p>\n
\n2. Consumatorii aleg metodele de plat\u0103 localizate<\/p>\n
\n,,Cump\u0103r\u0103torii prefer\u0103 s\u0103 pl\u0103teasc\u0103 online cu ceea ce au \u00een buzunar. Fie c\u0103 vorbim de carduri de debit, carduri \u00een rate sau cash, este recomandat ca magazinele online s\u0103 le pun\u0103 la dispozi\u0163ie c\u00e2t mai multe metode de plat\u0103, bine\u00een\u0163eles adaptate nevoilor \u015fi specificului fiec\u0103rui business.\u201d – Marius Costin, Country Manager PayU Rom\u00e2nia.<\/p>\n
\n\u00cen Cehia, Germania \u015fi Polonia, pl\u0103\u0163ile prin sisteme de online banking sunt de dou\u0103 ori mai populare dec\u00e2t cele efectuate prin carduri. \u00cen \u0163\u0103ri precum Marea Britanie, Fran\u0163a, Spania, Irlanda \u015fi Italia, cardurile r\u0103m\u00e2n cea mai popular\u0103 modalitate de plat\u0103.<\/p>\n
\n,,\u00cen Rom\u00e2nia, plata cu cardul r\u0103m\u00e2ne metoda de plat\u0103 preferat\u0103 de rom\u00e2ni, \u00een timp ce plata cu cardul \u00een rate devine din ce \u00een ce mai popular\u0103. \u00cen primele luni ale anului trecut, peste 15% din totalul tranzac\u0163iilor online au fost realizate cu un card \u00een rate.\u201d completeaz\u0103 Marius Costin, Country Manager PayU Rom\u00e2nia.<\/p>\n
\n3. Cump\u0103r\u0103turi transfrontaliere<\/p>\n
\n\u00cen prezent, statisticile europene arat\u0103 c\u0103 4 din 10 comercian\u0163i online inten\u0163ioneaz\u0103 \u00een anul urm\u0103tor s\u0103 \u00ee\u015fi v\u00e2nd\u0103 produsele \u015fi peste hotare. C\u00e2nd vine vorba de extinderea afacerii online \u015fi \u00een alte \u0163\u0103ri, principalele reticen\u0163e sunt legate de riscul mai ridicat de fraud\u0103 \u015fi neplat\u0103 \u00een v\u00e2nz\u0103rile transfrontaliere, de reglement\u0103rile fiscale diferite, de diferen\u0163ele \u00een legisla\u0163ie \u015fi de normele privind protec\u0163ia consumatorilor.<\/p>\n
\n,,Din experien\u0163a PayU, comercian\u0163ii rom\u00e2ni \u00eencep s\u0103-\u015fi extind\u0103 afacerile transfrontalier, sau cel pu\u0163in sunt interesa\u0163i de aceast\u0103 posibilitate. \u00cenc\u0103 se fac pa\u015fi timizi \u00een acest sens, viz\u00e2nd, \u00een special, \u0163\u0103rile europene vecine. Mesajul nostru pentru ace\u015ftia este c\u0103 este la fel de u\u015for s\u0103 faci comer\u0163 online de la est la vest est pe c\u00e2t este de la vest la est \u015fi c\u0103 au \u00eentotdeauna de partea lor un partener global pe zona de pl\u0103\u0163i, cu expertiz\u0103 \u00een abordarea local\u0103, pentru a-i sus\u0163ine \u00een acest demers.\u201d concluzioneaz\u0103 Marius Costin, Country Manager PayU Rom\u00e2nia.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen ultimii zece ani, num\u0103rul de europeni care cump\u0103r\u0103 online s-a dublat (de la 29,7% \u00een 2007 la 55% \u00een 2017)*. Comer\u0163ul electronic este din ce \u00een ce mai popular \u015fi \u00een Rom\u00e2nia, \u00een primele nou\u0103 luni ale anului remarc\u00e2ndu-se trei direc\u0163ii importante, potrivit PayU Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[240,5238,470,21062,303,387,6064,539,93,98,7630],"class_list":["post-154371","post","type-post","status-publish","format-standard","hentry","category-analize","tag-comert","tag-consumatori","tag-cumparare","tag-dublare","tag-important","tag-magazine","tag-manager","tag-online","tag-plati","tag-romania","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154371"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154371\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}