{"id":154199,"date":"2017-10-26T17:47:52","date_gmt":"2017-10-26T17:47:52","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=154199"},"modified":"2017-10-26T17:47:52","modified_gmt":"2017-10-26T17:47:52","slug":"farmec-relanseaza-doua-dintre-cele-mai-populare-branduri-romanesti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=154199","title":{"rendered":"Farmec relanseaz\u0103 dou\u0103 dintre cele mai populare branduri rom\u00e2ne\u015fti"},"content":{"rendered":"<div>\n\u00cen ceea ce prive\u015fte ambalajul, procesul de rebranding al celor dou\u0103 game a presupus at\u00e2t modernizarea designului astfel \u00eenc\u00e2t s\u0103 fie c\u00e2t mai u\u015for de observat \u015fi memorat, respect\u00e2ndu-se stilul specific al brandurilor, dar \u015fi introducerea unor noi forme de ambalare \u015fi modalit\u0103\u0163i de etichetare.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nAstfel, noul design este unul fresh, colorat, u\u015for recognoscibil la raft, iar etichetele de tip sleeve, permit consumatorilor s\u0103 identifice mai rapid beneficiile principale ale produselor.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cen urma proceselor de modernizare, Nuf\u0103r, brandul nr. 1 \u00een Rom\u00e2nia pe segmentul detartran\u0163i, cu o cot\u0103 de pia\u0163\u0103 valoric\u0103 de 38,8%, a fost extins cu 7 produse noi &#8211; Nuf\u0103r Lemn Parchet, Nuf\u0103r Geamuri (dou\u0103 variante de parfumare), Nuf\u0103r Crem\u0103 Universal\u0103 (trei variante de parfumare) \u015fi Nuf\u0103r Ecrane.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nTriumf este cel de-al doilea brand de \u00eengrijire a locuin\u0163ei al producatorului clujean, lider \u00een Rom\u00e2nia pe segmentul de cur\u0103\u0163are a buc\u0103t\u0103riei, cu o cot\u0103 de pia\u0163\u0103 volumic\u0103 de 39,6% dezvoltat \u015fi modernizat \u00een urma procesului de rebranding. Printre subgamele extinse se num\u0103r\u0103 linia de detergen\u0163i de vase, care include acum 3 sortimente. Toate produsele din gama Triumf, cu excep\u0163ia detergen\u0163ilor pentru vase, sunt dotate cu capace de siguran\u0163\u0103 pentru copii.&nbsp;<\/div>\n<p>\nLa finalul lunii august 2017, re\u0163eaua de spa\u0163ii comerciale de\u0163inute de Farmec este format\u0103 din 8 magazine Farmec, amplasate la Cluj-Napoca, Arad, Bra\u015fov, Sibiu, T\u00e2rgu Mure\u015f \u015fi Timi\u015foara \u015fi 11 magazine Gerovital ce se g\u0103sesc la Bucure\u015fti (3 magazine), Constan\u0163a, Cluj-Napoca, Timi\u015foara, Craiova, Ploie\u015fti, Suceava, Ia\u015fi \u015fi Piatra Neam\u0163.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, una dintre cele mai mari companii cu capital 100% romanesc, anunta relansarea celor doua game consacrate pentru curatenia locuintei \u2013  Nufar si Triumf. In urma procesului de rebranding, cele doua game au integrat noi formulari extrem de eficiente, modalitati de ambalare moderne si au fost dezvoltate cu noi subgame de produse. Acesta este ultimul proces de modernizare, dupa cel desfasurat in anul 2013. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,7386,466,201,246,17349,31112,207,7442,373,9910,13982,9129,479,550,7541,10405],"class_list":["post-154199","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-branduri","tag-capital","tag-companii","tag-crestere","tag-curatenie","tag-desfasurare","tag-design","tag-dezvoltare","tag-eficienta","tag-farmec","tag-integrare","tag-locuinta","tag-modernizare","tag-proces","tag-produse","tag-relansare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154199"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/154199\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}