\neJobs, cea mai mare platform\u0103 de recrutare online din Rom\u00e2nia, lanseaz\u0103 Brand Your HR, o divizie de business prin care va oferi servicii dedicate de Employer Branding angajatorilor din Rom\u00e2nia. Astfel, eJobs sus\u0163ine companiile s\u0103 \u00ee\u015fi creeze \u015fi s\u0103-\u015fi promoveze eficient imaginea de angajator, cu obiectivul de a atrage candida\u0163i valoro\u015fi \u015fi relevan\u0163i, de a eficientiza procesul de recrutare \u015fi de a construi \u015fi re\u0163ine o echip\u0103 puternic\u0103. Pentru 2018, compania estimeaz\u0103 venituri de jum\u0103tate de milion de euro din divizia Brand Your HR.<\/p>\n
\n“Am construit acest business-unit pentru a pune sub o umbrel\u0103 comun\u0103 toate serviciile pe care eJobs le va oferi companiilor, \u00eencep\u00e2nd de ast\u0103zi, \u00een direc\u0163ia dezvolt\u0103rii, consolid\u0103rii \u015fi eficientiz\u0103rii proceselor de recrutare, fidelizare \u015fi reten\u0163ie angaja\u0163i\u201d, declar\u0103 Andrei Frunz\u0103, CEO eJobs Group.<\/p>\n
\nReputa\u0163ia companiei \u015fi brandul de angajator sunt printre principalii factori care determin\u0103 preferin\u0163a candida\u0163ilor pentru o anumit\u0103 companie. Peste jum\u0103tate dintre responden\u0163ii la un sondaj desf\u0103\u015furat recent de eJobs spun c\u0103 iau \u00een calcul cu prioritate aceste aspecte, al\u0103turi de oportunit\u0103\u0163ile de dezvoltare profesional\u0103 oferite de companie \u015fi de salariul \u015fi beneficiile acordate, atunci c\u00e2nd iau decizia de a aplica la un job. Cu toate acestea, \u00een prezent, doar 9% dintre companii investesc \u00een programe prin care s\u0103-\u015fi dezvolte \u015fi s\u0103-\u015fi consolideze un brand atractiv de angajator \u00een vederea eficientiz\u0103rii procesului de recrutare \u015fi reten\u0163ie a angaja\u0163ilor, conform unui sondaj desf\u0103\u015furat de eJobs \u00een r\u00e2ndul a 180 de companii de top din Rom\u00e2nia.<\/p>\n
\n“Brandul de angajator joac\u0103 un rol decisiv \u00een atragerea \u015fi reten\u0163ia angaja\u0163ilor, mai ales \u00eentr-o pia\u0163\u0103 \u00een care diferen\u0163ele salariale pentru pozi\u0163ii similare din companii diferite au devenit aproape infime. \u00cen plus, candida\u0163ii \u00eencep s\u0103 contextualizeze orice ofert\u0103, analiz\u00e2nd tot mai mul\u0163i factori, nu doar componenta financiar\u0103. Din sondajele pe care le desf\u0103\u015fur\u0103m periodic, am aflat c\u0103 jum\u0103tate dintre angaja\u0163ii rom\u00e2ni nu ar schimba doar pentru bani un job care le place \u015fi \u00eei face ferici\u0163i. Pe l\u00e2ng\u0103 posibilit\u0103\u0163ile de dezvoltare profesional\u0103 sau alte beneficii, angaja\u0163ii \u00eencep s\u0103 \u0163in\u0103 seama tot mai mult \u015fi de aspecte legate de reputa\u0163ia companiei, de cultura \u015fi valorile sale. Ca urmare, exist\u0103 \u00eenc\u0103 \u00een pia\u0163\u0103 exemple de companii care \u00een continuare nu reu\u015fesc s\u0103 atrag\u0103 angaja\u0163i valoro\u015fi chiar dac\u0103 pluseaz\u0103 cu p\u00e2n\u0103 la +40% peste ofertele financiare similare din pia\u0163\u0103”, declar\u0103 Andrei Frunz\u0103, CEO eJobs Group.<\/p>\n
\nAstfel, Brand Your HR urm\u0103re\u015fte s\u0103 sprijine companiile s\u0103-\u015fi creeze un brand puternic de angajator \u015fi s\u0103 devin\u0103 mai competitive pe pia\u0163a resurselor umane. Prin noua divizie de business, eJobs va oferi o gam\u0103 integrat\u0103 de servicii, precum audit \u015fi cercetare de brand, strategie \u015fi dezvoltare de brand de angajator, comunicare intern\u0103 \u015fi extern\u0103 de HR, employee engagement \u015fi dezvoltare sisteme de compensa\u0163ii \u015fi beneficii angaja\u0163i. Toate aceste servicii stau la baza cre\u015fterii atractivit\u0103\u0163ii companiilor \u00een r\u00e2ndul candida\u0163ilor, atragerii unui num\u0103r mai ridicat de aplican\u0163i relevan\u0163i, \u00eentr-un timp mai scurt, \u015fi cre\u015fterii nivelului de reten\u0163ie a angaja\u0163ilor \u00een cadrul companiei.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reputa\u0163ia companiei \u015fi brandul de angajator sunt printre principalii factori care determin\u0103 preferin\u0163a candida\u0163ilor pentru o anumit\u0103 companie. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7218],"tags":[192,8613,10017,201],"class_list":["post-153850","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-resurse-umane","tag-angajati","tag-angajator","tag-candidati","tag-companii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153850"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153850\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}