\nDatele furnizate de companie arat\u0103 c\u0103 pl\u0103\u0163ile cu cardul, \u00een detrimentul celor cu numerar, sunt f\u0103cute, cu prec\u0103dere, de tineri cu v\u00e2rste cuprinse \u00eentre 25 \u015fi 35 de ani, din mediul urban, cu studii superioare, venituri medii spre mari \u015fi experien\u0163\u0103 \u00een cump\u0103r\u0103turile online.<\/p>\n
\n \u201eDac\u0103 anii trecu\u0163i spuneam c\u0103 peste 90% dintre produsele achizi\u0163ionate de la retaileri online erau pl\u0103tite cu numerar la livrare, iat\u0103 c\u0103, \u00een prezent, cifrele ne arat\u0103 un avans important al cardului. \u00cen cur\u00e2nd ne preg\u0103tim de un nou Black Friday, ce va genera automat o cre\u015ftere exponen\u0163ial\u0103 a livr\u0103rilor cu plata la destina\u0163ie. Faptul c\u0103 avem curieri dota\u0163i cu POS-uri mobile, ce pot \u00eencasa rapid cu cardul, zicem noi c\u0103 ne ajut\u0103 enorm s\u0103 eficientiz\u0103m timpii \u015fi calitatea livr\u0103rii\u201d, declar\u0103 Lucian Aldescu, CEO al DPD Rom\u00e2nia.<\/p>\n
\nPotrivit datele din anii anteriori, noiembrie este, de departe, luna cu cele mai multe pl\u0103\u0163i la livrare, datorit\u0103 reducerilor de Black Friday. La polul opus se afl\u0103 lunile iulie \u015fi august, c\u00e2nd bugetele rom\u00e2nilor sunt canalizate pe concedii \u015fi mai pu\u0163in pe achizi\u0163iile online.<\/p>\n
\nPrintre industriile care genereaz\u0103 cele mai multe livr\u0103ri achitate cu cardul se num\u0103r\u0103 fashion, IT&C \u015fi domeniile auxiliare. Magazinele de produse farmaceutice, flor\u0103riile online \u015fi e-shop-urile de cadouri, \u00een schimb, au cea mai mic\u0103 pondere din totalul livr\u0103rilor achitate cu cardul. <\/p>\n","protected":false},"excerpt":{"rendered":"
Pl\u0103\u0163ile \u00een numerar la livrare au avut anul acesta o pondere de 70% \u00een totalul expedi\u0163iilor DPD Rom\u00e2nia c\u0103tre clien\u0163ii magazinelor online. Prin compara\u0163ie, anii trecu\u0163i aportul rambursului cash la livrare pe volumele e-commerce era de 90%. Conform datelor DPD, utilizarea cardului va accelera p\u00e2n\u0103 la finalul lui 2017, av\u00e2nd \u00een vedere c\u0103, \u00een prezent, to\u0163i curierii companiei sunt dota\u0163i cu POS-uri mobile, care permit plata cu cardul la livrare. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[32891,7667,4166,4126,272,15437,25087,14909,387,539,22547,31680,93,18388,33095,245,98,14843,20680],"class_list":["post-153643","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-accelerare","tag-card","tag-cash","tag-clienti","tag-companie","tag-comparatie","tag-ecommerce","tag-livrare","tag-magazine","tag-online","tag-permisiune","tag-plata-cu-cardul","tag-plati","tag-pondere","tag-posuri","tag-prezenta","tag-romania","tag-utilizare","tag-vedere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153643"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153643\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}