{"id":153391,"date":"2017-10-11T17:39:41","date_gmt":"2017-10-11T17:39:41","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=153391"},"modified":"2017-10-11T17:39:41","modified_gmt":"2017-10-11T17:39:41","slug":"reteaua-de-farmacii-dona-aniverseaza-25-de-ani-de-prezenta-pe-piata-de-retail-farmaceutic","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=153391","title":{"rendered":"Re\u0163eaua de Farmacii DONA aniverseaz\u0103 25 de ani de prezen\u0163\u0103 pe pia\u0163a de retail farmaceutic"},"content":{"rendered":"<p>\nPe parcursul celor 25 de ani, re\u0163eaua farmaceutic\u0103 s-a extins \u00een mod constant \u015fi s\u0103n\u0103tos, ajung\u00e2nd \u00een acest an la peste 300 de unit\u0103\u0163i. \u00cen fiecare lun\u0103, peste 2,7 milioane de pacien\u0163i au acces la servicii farmaceutice la cel mai \u00eenalt nivel de calitate, o gam\u0103 variat\u0103 de produse \u015fi servicii, \u015fi consiliere de specialitate oferite de o echip\u0103 de 2.500 de profesioni\u015fti \u00een s\u0103n\u0103tate.<\/p>\n<p>\n\u201eAm \u00eenceput cu o farmacie \u015fi ast\u0103zi lan\u0163ul de Farmacii DONA reune\u015fte peste 300 de unit\u0103\u0163i. Prezen\u0163i timp de 25 de ani pe o pia\u0163\u0103 marcat\u0103 de incertitudini \u015fi plin\u0103 de provoc\u0103ri, am demonstrat c\u0103 DONA este o construc\u0163ie de business solid\u0103, bine organizat\u0103, optimizat\u0103 din punct de vedere opera\u0163ional, cu know how consistent, instrumente \u015fi proceduri de lucru eficiente, care asigur\u0103 baza pentru o dezvoltare s\u0103n\u0103toas\u0103 \u015fi sus\u0163inut\u0103, pe termen lung\u201d, a declarat Eugen Banciu, Pre\u015fedintele Grupului DONA.<\/p>\n<p>\nDONA este una dintre cele mai vechi companii de pe pia\u0163a local\u0103 de retail farmaceutic din Rom\u00e2nia, cu o contribu\u0163ie important\u0103 la maturizarea \u015fi modernizarea acesteia. \u00cen 2014, a demarat un proces amplu de redecorare \u015fi reamenajare a unit\u0103\u0163ilor sale cu un concept de retail modern \u015fi original, special conceput pentru a \u00eembun\u0103t\u0103\u0163i experien\u0163a pacien\u0163ilor \u00een farmacii. Noul concept de design DONA pune \u00een prim plan pacientul, faciliteaz\u0103 o comunicare mai apropiat\u0103 cu farmaci\u015ftii \u015fi ofer\u0103 mai mult confort \u015fi intimitate prin reorganizarea spa\u0163iilor de expunere \u015fi a punctelor de interac\u0163iune.<\/p>\n<p>\nO alt\u0103 schimbare strategic\u0103 major\u0103 a avut loc anul trecut atunci c\u00e2nd lan\u0163ul farmaceutic a anun\u0163at c\u0103 va continua planurile de extindere prin intermediul unui sistem de franciz\u0103, devenind un model de business deschis c\u0103tre antreprenorii locali din domeniu care vor s\u0103 se al\u0103ture \u015fi s\u0103 \u00ee\u015fi consolideze afacerea sub un brand puternic \u015fi cu un sistem eficient, integrat pe vertical\u0103. \u00cen prezent, 16 farmacii partenere \u00een sistemul de franciz\u0103 \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea sub umbrela DONA. Compania va continua s\u0103 se dezvolte, at\u00e2t \u00een mod organic, c\u00e2t \u015fi prin dezvoltarea parteneriatelor \u00een sistem de franciz\u0103.<\/p>\n<p>\nPrin consolidarea re\u0163elei de farmacii, prin programul non-stop sau prelungit \u00een tot mai multe unit\u0103\u0163i, dar \u015fi prin numeroasele campanii de preven\u0163ie, informare \u015fi monitorizare derulate de-a lungul timpului, Farmacia DONA \u00ee\u015fi propune s\u0103 \u00eembun\u0103t\u0103\u0163easc\u0103 starea de s\u0103n\u0103tate a pacien\u0163ilor care \u00eei trec pragul.<\/p>\n<p>\nCu ocazia anivers\u0103rii, Farmacia DONA &nbsp;\u00eei invit\u0103 pe pacien\u0163i s\u0103 s\u0103rb\u0103toreasc\u0103 al\u0103turi de companie acest moment de referin\u0163\u0103. Campania se va derula p\u00e2n\u0103 pe<strong> 26 noiembrie<\/strong>, \u00een toate Farmaciile DONA, iar pacien\u0163ii care achizi\u0163ioneaz\u0103 produse vor putea c\u00e2\u015ftiga zeci de mii de premii acordate pe loc sau prin tragere la sor\u0163i.<\/p>\n<p>\n\u201eBrandul DONA este ast\u0103zi sinonim cu un serviciu farmaceutic de cea mai \u00eenalt\u0103 calitate. Aceast\u0103 realizare nu ar fi fost posibil\u0103 f\u0103r\u0103 implicarea \u015fi pasiunea \u00eentregii echipe de profesioni\u015fti DONA, c\u0103rora le mul\u0163umesc. Fiecare dintre ei este m\u00e2ndru \u015fi con\u015ftient de responsabilitatea profesiei de farmacist. \u00cempreun\u0103, ne str\u0103duim s\u0103 oferim pacien\u0163ilor no\u015ftri cea mai bun\u0103 experien\u0163\u0103 \u015fi s\u0103 devenim primul lor sprijin \u00een \u00eentre\u0163inerea s\u0103n\u0103t\u0103\u0163ii, frumuse\u0163ii \u015fi \u00een managementul tratamentului medical. Nu \u00een ultimul r\u00e2nd, vrem s\u0103 le adres\u0103m mul\u0163umiri tuturor pacien\u0163ilor care ne-au acordat \u00eencrederea lor \u015fi ne-au sus\u0163inut \u00een misiunea pe care ne-am asumat-o \u00een urm\u0103 cu 25 de ani \u015fi care a r\u0103mas neschimbat\u0103 \u2013 aceea de a \u00eembun\u0103t\u0103\u0163i starea de s\u0103n\u0103tate a rom\u00e2nilor\u201d, a declarat Eugen Banciu, Pre\u015fedintele Grupului DONA.<\/p>\n<p>\n\u201eFarmacia DONA\u201d este unul dintre cele mai apreciate nume \u00een comer\u0163ul farmaceutic din Rom\u00e2nia, cu o reputa\u0163ie solid\u0103 construit\u0103 \u00een cei 25 de ani de activitate<\/p>\n<p>\nMarca \u201cFarmacia DONA\u201d reune\u015fte 300 de farmacii de\u0163inute de 9 companii antreprenoriale cu capital privat rom\u00e2nesc, a c\u0103ror cifr\u0103 de afaceri a fost de 966 milioane lei la finele lui 2016, \u015fi peste 2.500 de profesioni\u015fti \u00een domeniul s\u0103n\u0103t\u0103\u0163ii devota\u0163i unui scop comun, acela de a asigura servicii farmaceutice la cel mai \u00eenalt nivel calitativ.<\/p>\n<p>\nPeste 2,7 milioane de oameni trec lunar pragul Farmaciilor DONA, r\u0103sp\u00e2ndite \u00een toate jude\u0163ele \u0163\u0103rii<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmacia DONA, unul dintre cele mai mari lan\u0163uri de farmacii din pia\u0163a local\u0103, \u00eempline\u015fte 25 de ani de la \u00eenfiin\u0163are. Companie cu capital integral rom\u00e2nesc, al c\u0103rei pachet majoritar de ac\u0163iuni este de\u0163inut de Eugen Banciu, DONA a devenit un reper \u00een industria farmaceutic\u0103 din Romania \u015fi un brand apreciat \u015fi respectat de rom\u00e2ni.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7172,7848,15679,7179,466,272,246,31059,13659,7824,474,18324,34941,408,60,34705,7383,17553,7543,173,98],"class_list":["post-153391","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actiuni","tag-aniversare","tag-apreciere","tag-brand","tag-capital","tag-companie","tag-crestere","tag-detinut","tag-farmacie","tag-farmacii","tag-industrie","tag-infiintare","tag-pachet-majoritar","tag-pacienti","tag-piata","tag-piata-de-retail","tag-prezentare","tag-respect","tag-retea","tag-romani","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153391"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153391\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}