{"id":153312,"date":"2017-10-10T14:47:56","date_gmt":"2017-10-10T14:47:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=153312"},"modified":"2017-10-10T14:47:56","modified_gmt":"2017-10-10T14:47:56","slug":"schimbari-urias-la-ikea-este-pentru-prima-data-in-istorie-planurile-incredibile-tinute-in-secret-au-fost-dezvaluite","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=153312","title":{"rendered":"Schimb\u0103ri URIA\u015e la IKEA, este pentru prima dat\u0103 \u00een ISTORIE. Planurile incredibile \u0163inute \u00een secret au fost DEZV\u0102LUITE"},"content":{"rendered":"<div>\nTorbj\u00f6rn L\u00f6\u00f6f, directorul Inter Ikea, a declarat c\u0103 decizia de a colabora cu grupuri online de retail este parte a unui amplu plan de restructurare, care include \u015fi trecerea la noi tipuri de magazine, situate \u00een centrele ora\u015felor. Printre companiile online cu care ar putea colabora Ikea s-ar putea num\u0103ra Amazon \u015fi Alibaba, de\u015fi Torbj\u00f6rn L\u00f6\u00f6f a refuzat s\u0103 dezv\u0103luie vreun nume.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n&#8220;Este vorba de cea mai mare evolu\u0163ie \u00een modul \u00een care clien\u0163ii interac\u0163ioneaz\u0103 cu Ikea de la crearea conceptului&#8221;, a explicat Torbj\u00f6rn L\u00f6\u00f6f pentru Financial Times.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nProiectul prezentat de L\u00f6\u00f6f intervine pe fondul crizei f\u0103r\u0103 precedent din domeniul retail. Unele dintre cele mai mari companii din lume &#8211; inclusiv Sears \u015fi Toys \u2018R\u2019 Us &#8211; au ajuns \u00een pragul falimentului, iar v\u00e2nz\u0103rile a numeroase malluri din Statele Unite au sc\u0103zut puternic din cauza trecerii clien\u0163ilor \u00een mediul online.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nCompania de comer\u0163 online Amazon ar putea genera probleme suplimentare \u00een sectorul de retail prin decizia de trece pe pia\u0163a alimentelor, achizi\u0163ion\u00e2nd compania Whole Foods cu 13,7 miliarde de dolari. \u00cen plus, Amazon a lansat propriul serviciu de v\u00e2nz\u0103ri de \u00eembr\u0103c\u0103minte.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"http:\/\/www.zf.ro\/business-international\/ikea-modifica-strategia-pentru-a-face-fata-concurentei-intrand-si-pe-segmentul-comertului-online-16761381\">Cititi mai multe pe www.zf.ro<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Compania Ikea a dispus modificarea \u00een mod radical a strategiei de v\u00e2nz\u0103ri pentru a face fa\u0163\u0103 concuren\u0163ei din mediul online, lans\u00e2nd un proiect-pilot de a vinde mobil\u0103 prezentat\u0103 prin site-uri de comer\u0163 electronic, pe fondul diminu\u0103rii num\u0103rului de clien\u0163i, scrie Financial Times.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,272,20233,2207,242,539,8018,4895,4888,7212],"class_list":["post-153312","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-companie","tag-dezvaluiri","tag-ikea","tag-istorie","tag-online","tag-planuri","tag-schimbari","tag-secret","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153312"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153312\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}