{"id":153290,"date":"2017-10-10T11:39:46","date_gmt":"2017-10-10T11:39:46","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=153290"},"modified":"2017-10-10T11:39:46","modified_gmt":"2017-10-10T11:39:46","slug":"ikea-modifica-strategia-intrand-si-pe-segmentul-comertului-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=153290","title":{"rendered":"IKEA modific\u0103 strategia, intr\u00e2nd \u015fi pe segmentul comer\u0163ului online"},"content":{"rendered":"

\nTorbj\u00f6rn L\u00f6\u00f6f, directorul Inter Ikea, a declarat c\u0103 decizia de a colabora cu grupuri online de retail este parte a unui amplu plan de restructurare, care include \u015fi trecerea la noi tipuri de magazine, situate \u00een centrele ora\u015felor. Printre companiile online cu care ar putea colabora Ikea s-ar putea num\u0103ra Amazon \u015fi Alibaba, de\u015fi Torbj\u00f6rn L\u00f6\u00f6f a refuzat s\u0103 dezv\u0103luie vreun nume.<\/p>\n

\n“Este vorba de cea mai mare evolu\u0163ie \u00een modul \u00een care clien\u0163ii interac\u0163ioneaz\u0103 cu Ikea de la crearea conceptului”, a explicat Torbj\u00f6rn L\u00f6\u00f6f pentru Financial Times.<\/p>\n

\nProiectul prezentat de L\u00f6\u00f6f intervine pe fondul crizei f\u0103r\u0103 precedent din domeniul retail. Unele dintre cele mai mari companii din lume – inclusiv Sears \u015fi Toys \u2018R\u2019 Us – au ajuns \u00een pragul falimentului, iar v\u00e2nz\u0103rile a numeroase malluri din Statele Unite au sc\u0103zut puternic din cauza trecerii clien\u0163ilor \u00een mediul online.<\/p>\n

\nCiti\u0163i mai multe pe www.mediafax.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Compania Ikea a dispus modificarea \u00een mod radical a strategiei de v\u00e2nz\u0103ri pentru a face fa\u0163\u0103 concuren\u0163ei din mediul online, lans\u00e2nd un proiect-pilot de a vinde mobil\u0103 prezentat\u0103 prin site-uri de comer\u0163 electronic, pe fondul diminu\u0103rii num\u0103rului de clien\u0163i, scrie Financial Times.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,240,8644,8789,2207,8326,539,222],"class_list":["post-153290","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-comert","tag-financial-times","tag-fond","tag-ikea","tag-modificare","tag-online","tag-strategie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153290"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153290\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}