{"id":153258,"date":"2017-10-09T17:33:14","date_gmt":"2017-10-09T17:33:14","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=153258"},"modified":"2017-10-09T17:33:14","modified_gmt":"2017-10-09T17:33:14","slug":"gafa-a-companiei-dove-dupa-o-campanie-publicitara-pe-facebook-brandul-a-fost-fortat-sa-si-ceara-scuze","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=153258","title":{"rendered":"Gaf\u0103 a companiei Dove dup\u0103 o campanie publicitar\u0103 pe Facebook. Brandul a fost for\u0163at s\u0103-\u015fi cear\u0103 scuze"},"content":{"rendered":"<div>\nBrandul de \u00eengrijire personal\u0103 Dove a fost for\u0163at s\u0103-\u015fi cear\u0103 scuze dup\u0103 ce a lansat o serie de imagini \u00een care o femeie de culoare se transform\u0103 \u00eentr-una &#8220;alb\u0103&#8221; dup\u0103 ce folose\u015fte s\u0103punul Dove.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nCampania &#8220;profund ignorant\u0103&#8221;, cum a numit-o presa, arat\u0103 o femeie de culoare care \u00ee\u015fi d\u0103 jos tricoul pentru a scoate la iveal\u0103 o femeie alb\u0103, apoi o femeie alb\u0103 care se dezbrac\u0103 pentru a descoperi o alta asiatic\u0103.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nDove, compania de\u0163inut\u0103 de gigantul Unilever, a scris pe Twitter: \u00cen imaginea pe care am postat-o recent pe Facebook am omis ceea ce reprezint\u0103 eufemistic culoarea pielii. Regret\u0103m profund ofensa pe care am cauzat-o&#8221;.<\/p>\n<p>\nEste neclar ce tip de public a dorit s\u0103 \u0163inteasc\u0103 campania publicitar\u0103, dar makeup artistul Naythemua, prima care a postat imaginile pe Facebook, a sus\u0163inut c\u0103 femeile de culoare au fost &#8220;surde&#8221; la remarca legat\u0103 de culoarea pielii.&nbsp;<\/p>\n<p>\n<a href=\"http:\/\/www.mediafax.ro\/life-inedit\/gafa-a-companiei-dove-dupa-o-campanie-publicitara-pe-facebook-brandul-a-fost-fortat-sa-si-ceara-scuze-16759431\">Cititi mai multe pe www.mediafax.ro<\/a><\/p>\n<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dove a transmis c\u0103 regret\u0103 profund campania publicitar\u0103 &#8220;rasist\u0103&#8221; de pe Facebook care prezint\u0103 o femeie de culoare care se transform\u0103 \u00eentr-una &#8220;alb\u0103&#8221;. Reac\u0163ia a fost pe m\u0103sur\u0103, publicul amenin\u0163\u00e2nd c\u0103 va boicota brandul.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[211,20174,7179,7555,272,20185,7320,6915,32861,22667,8690,18167,33212,241],"class_list":["post-153258","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-amenintare","tag-boicot","tag-brand","tag-campanie","tag-companie","tag-culoare","tag-facebook","tag-femeie","tag-fortare","tag-gafa","tag-public","tag-rasism","tag-scuze","tag-transformare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153258"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153258\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}