{"id":153001,"date":"2017-10-03T17:29:07","date_gmt":"2017-10-03T17:29:07","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=153001"},"modified":"2017-10-03T17:29:07","modified_gmt":"2017-10-03T17:29:07","slug":"catalin-suliman-pelifilip-cum-influenteaza-tendintele-europene-in-materie-de-concurenta-mediul-de-business-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=153001","title":{"rendered":"C\u0103t\u0103lin Suliman, PeliFilip &#8211; Cum influen\u0163eaz\u0103 tendin\u0163ele europene \u00een materie de concuren\u0163\u0103 mediul de business din Rom\u00e2nia"},"content":{"rendered":"<div>\nObserv\u0103m dou\u0103 mari tendin\u0163e ce pot prezen\u0163a relevan\u0163\u0103 \u015fi asupra modului \u00een care Consiliul Concuren\u0163ei \u00ee\u015fi va exercit\u0103 puterile \u015fi implicit vor genera efecte asupra mediului de business din Rom\u00e2nia:<\/div>\n<div>\na)<span style=\"white-space:pre\"> <\/span>Schimb\u0103ri cu privire la modul \u00een care se vor realiza politicile de conformare&nbsp;<\/div>\n<div>\nb)<span style=\"white-space:pre\"> <\/span>Tranzi\u0163ie spre analiz\u0103 efectelor produse de faptele pretins anticoncuren\u0163iale&nbsp;&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n1.<span style=\"white-space:pre\"> <\/span>Dezvoltarea IT \u015fi digitalizarea activit\u0103\u0163ilor pe pia\u0163\u0103 &#8211; provoc\u0103rile politicilor de conformare.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nLa nivel european exist\u0103 o cultur\u0103 a programelor de conformare \u015fi a actualiz\u0103rii permanente a acestora. Gradul de sofisticare al acestor programe cre\u015fte permanent \u015fi urm\u0103re\u015fte s\u0103 \u0163in\u0103 cont de dezvolt\u0103rile tehnologice \u015fi de infrastructur\u0103 ce afecteaz\u0103 modul de ac\u0163iune pe pia\u0163\u0103 al agen\u0163ilor economici.&nbsp; Nevoia de cunoa\u015ftere a regulilor de concuren\u0163\u0103 devine din ce \u00een ce mai mare \u015fi \u00een Rom\u00e2nia \u0163in\u00e2nd cont de riscurile foarte mari la care se expun societ\u0103\u0163ile care nu respect\u0103 normele de concuren\u0163\u0103. \u00cen prezent, sunt foarte pu\u0163ine sectoare ale economiei care nu au fost sau nu sunt sub analiz\u0103 autorit\u0103\u0163ii de concuren\u0163\u0103.&nbsp;<\/div>\n<div>\n\u00cen ultimii ani interesul societ\u0103\u0163ilor comerciale pentru zona de conformare a crescut constant, acestea investind \u00een programe de preg\u0103tire pentru angaja\u0163ii cheie sau ghiduri complexe de conduit\u0103 \u00een materie de concuren\u0163\u0103.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nRecent, Consiliul Concuren\u0163ei a emis unele recomand\u0103ri cu privire la programele de conformare, \u00een dorin\u0163a de a oferi informa\u0163ii \u015fi juc\u0103torilor mai mici de pe pia\u0163\u0103.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nPot fi identificate dou\u0103 tendin\u0163e importante \u00een materie de conformare:<\/div>\n<div>\n&#8211;<span style=\"white-space:pre\"> <\/span>\u00cen primul r\u00e2nd, \u00eentreprinderile importante investesc resurse \u00een verificarea proiectelor strategice cu scopul anticip\u0103rii oric\u0103ror posibile zone sensibile din punct de vedere al respect\u0103rii regulilor de concureta, precum \u015fi pentru a anticipa eventuale pozi\u0163ion\u0103ri ale pie\u0163ei la inova\u0163ie. Speciali\u015ftii de concuren\u0163\u0103 sunt implica\u0163i \u00eenc\u0103 din faze incipiente ale proiectelor pentru a asigura respectarea regulilor specifice de concuren\u0163\u0103.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n&#8211;<span style=\"white-space:pre\"> <\/span>\u00cen al doilea r\u00e2nd, conformarea ajunge la nivelul urm\u0103tor prin luarea \u00een considerare a evolu\u0163iilor tehnologice. Astfel, platformele online, inova\u0163iile IT, mijloacele de optimizare marketing, accesul \u015fi utilizarea inteligen\u0163ei artificiale ajung s\u0103 fie analizate \u015fi din perspectiva regulilor de concuren\u0163\u0103, fiind foarte importante aspectele ce \u0163in de reglementarea regulilor de acces, licen\u0163iere, ac\u0163iuni \u00een comun sau exclusivit\u0103\u0163i.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nCe ne rezerv\u0103 viitorul?&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nProvoc\u0103rile vor veni din dezvoltarea IT \u015fi digitalizarea activit\u0103\u0163ilor pe pia\u0163\u0103. Aceste provoc\u0103ri vor veni cu o nevoie nou\u0103 de analiz\u0103 concuren\u0163ial\u0103 (mult mai axat\u0103 pe tehnologie \u015fi inova\u0163ie). Conformarea \u015fi conduit\u0103 pruden\u0163\u0103 vor oblig\u0103 agen\u0163ii economici s\u0103 planifice proiectele noi \u015fi s\u0103 includ\u0103 \u00een echipele de proiect \u015fi pe speciali\u015ftii lor \u00een probleme de concuren\u0163\u0103. Astfel, conformarea trebuie s\u0103 fac\u0103 pasul de la era analogic\u0103 la cea digital\u0103 (at\u00e2t prin raportare la tehnologie c\u00e2t \u015fi prin raportare la modul de analiz\u0103).<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n2.<span style=\"white-space:pre\"> <\/span>Analiz\u0103 efectelor tot mai important\u0103 \u00een materie de concuren\u0163\u0103<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cen ultimii ani exist\u0103 tot mai multe dezbateri cu privire la necesitatea unei analize economice \u00een privin\u0163a \u00eenc\u0103lc\u0103rilor de concuren\u0163\u0103. Aceast\u0103 presupune trecerea de la sistemul generalizat al \u00eenc\u0103lc\u0103rilor per se (prin obiect) la o analiz\u0103 mai profund\u0103 a efectelor reale ale practicii asupra pie\u0163ei relevante.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nConsiliul Concuren\u0163ei are un departament specializat de exper\u0163i economici care pot preg\u0103ti analize complexe economice ale efectelor unei anumite practici. \u00cen plus, chiar dac\u0103 num\u0103rul cazurilor prin obiect nu a scazul semnificativ, se pot observ\u0103 \u00eencerc\u0103ri de a include \u015fi o analiz\u0103 economic\u0103 \u00een astfel de cazuri.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nAceste tendin\u0163e sunt confirmate de decizia recent\u0103 a CEJ \u00een cazul Intel (C-413\/14 P), c\u00e2nd instan\u0163a suprem\u0103 a decis c\u0103 \u00een materie de politic\u0103 \u015fi strategie comercial\u0103 (cea care cuprinde discounturile comerciale acordate) este necesar\u0103 o analiz\u0103 a efectelor acestora pe pia\u0163\u0103.&nbsp;&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nDecizia CEJ confirm\u0103 faptul c\u0103 atunci c\u00e2nd discounturile sunt analizate din perspectiva unei posibile restric\u0163ion\u0103ri a regulilor de concuren\u0163\u0103, autoritatea de concuren\u0163\u0103 trebuie s\u0103 examineze toate circumstan\u0163ele cauzei, inclusiv: a) existen\u0163a unei pozi\u0163ii dominante, b) acoperirea discounturilor prin raportare la pia\u0163\u0103 relevan\u0163\u0103, c) durata, condi\u0163iile \u015fi valoarea discounturilor acordate, \u015fi d) m\u0103sur\u0103 \u00een care ele pot fi \u00eencadrate \u00eentr-o strategie de eliminare a concuren\u0163ilor eficien\u0163i.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nDecizia CEJ \u00een cazul Intel prezint\u0103 relevan\u0163\u0103 \u015fi pentru Rom\u00e2nia deoarece este de a\u015fteptat c\u0103 autoritatea na\u0163ional\u0103 de concuren\u0163\u0103 s\u0103 finalizeze anumite cazuri care privesc analize ale unor politici comerciale \u015fi a modului de acordare a discounturilor \u00een pia\u0163\u0103, aceste decizii fiind relevante pentru modul de structurare al oric\u0103ror astfel de politici. Mai ales \u00eentreprinderile dominante vor putea s\u0103 \u00ee\u015fi reg\u00e2ndeasc\u0103 anumite strategii comerciale \u015fi modul de ac\u0163iune \u00een pia\u0163\u0103.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cen plan secundar, decizia Intel este relevan\u0163\u0103 pentru societ\u0103\u0163ile care doresc s\u0103 p\u0103streze o libertate comercial\u0103 \u00een momentul acord\u0103rii reducerilor comerciale \u00een scopul eficientiz\u0103rii rezultatelor oric\u0103ror ac\u0163iuni \u00een pia\u0163\u0103 \u015fi al atragerii de clien\u0163i. Astfel, pe anumite perioade scurte, pot fi g\u00e2ndite anumite discounturi care s\u0103 aduc\u0103 eficientele comerciale urm\u0103rite f\u0103r\u0103 a \u00eencalc\u0103 regulile de concuren\u0163\u0103.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Modul \u00een care Comisia European\u0103 analizeaz\u0103 anumite comportamente este deseori preluat de c\u0103tre autorit\u0103\u0163ile na\u0163ionale. Cel mai facil exemplu este dat de practic\u0103 investiga\u0163iilor sectoriale europene ce sunt urmate la intervale scurte de copii la nivel na\u0163ional (cea mai recent\u0103 fiind investiga\u0163ia sectorial\u0103 \u00een comer\u0163ul online). <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530,529],"tags":[8225,235,6351,471,32965,10287,60,98,7183],"class_list":["post-153001","post","type-post","status-publish","format-standard","hentry","category-analize","category-opinii","tag-analiza","tag-business","tag-concurenta","tag-europene","tag-influentare","tag-mediu","tag-piata","tag-romania","tag-tendinte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153001"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/153001\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}