{"id":152991,"date":"2017-10-03T14:14:30","date_gmt":"2017-10-03T14:14:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=152991"},"modified":"2017-10-03T14:14:30","modified_gmt":"2017-10-03T14:14:30","slug":"a-aparut-o-noua-moneda-virtuala-poti-cumpara-un-tricou-cu-3-poze-din-telefon-sau-cu-4-conversatii-din-whatsapp","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=152991","title":{"rendered":"A ap\u0103rut o noua moned\u0103 virtual\u0103. Po\u0163i cump\u0103ra un tricou cu 3 poze din telefon sau cu 4 conversatii din WhatsApp"},"content":{"rendered":"

\nData Dollar Store, creat de Kaspersky Lab, a f\u0103cut v\u00e2lv\u0103 pe Old Street, \u00een Londra, iar clien\u0163ii s-au \u00eenghesuit de la primele ore ale dimine\u0163ii pentru a ob\u0163ine obiecte exclusive de art\u0103, dar au fost surprin\u015fi s\u0103 afle cum pot fi achizi\u0163ionate acestea.<\/p>\n

\nApoi, s-au ar\u0103tat dispu\u015fi s\u0103 dea poze sau materiale video personale ca modalitate de plat\u0103, devenind pionierii unei monede, dolarul informa\u0163ional. Prin intermediul acestui magazin, Kaspersky Lab urm\u0103re\u015fte s\u0103 atrag\u0103 aten\u0163ia asupra valorii reale a datelor \u015fi face apel \u015fi la al\u0163i juc\u0103tori s\u0103 le sprijine eforturile, prin folosirea simbolului dolarului informa\u0163ional.<\/p>\n

\nExperimentul f\u0103cut de Kaspersky Lab, cu un magazin temporar, unde datele personale sau dolarul informa\u0163ional (Data Dollar) reprezint\u0103 singura moned\u0103 acceptat\u0103, demonstreaz\u0103 valoarea pe care ar putea s\u0103 o aib\u0103 \u00een retail, pe viitor.<\/p>\n

\nAv\u00e2nd \u00een vedere c\u0103 volumul de date personale continu\u0103 s\u0103 creasc\u0103, utilizatorii ar putea ca, f\u0103r\u0103 s\u0103 \u015ftie, s\u0103 stea pe o min\u0103 de aur, care \u00ee\u015fi p\u0103streaz\u0103 valoarea – indiferent de localizarea geografic\u0103 sau de influen\u0163a altor rate de schimb. Lipsa de con\u015ftientizare a valorii reale a datelor lor este un obstacol major \u00een a-i face pe oameni s\u0103 \u00een\u0163eleag\u0103 de ce ar trebui s\u0103-\u015fi protejeze datele, consider\u0103 Kaspersky Lab. Ei sper\u0103 c\u0103 dolarii informa\u0163ionali vor atrage aten\u0163ia asupra acestui fapt \u015fi, astfel, vor face mediul online mai sigur pentru toat\u0103 lumea.<\/p>\n

\n\u201cVedem dolarul informa\u0163ional ca o modalitate de a atrage aten\u0163ia asupra valorii datelor\u201d, spune David Emm, Principal Security Researcher la Kaspersky Lab. \u201cDeci, dac\u0103 un site ofer\u0103 servicii gratuite, dar folose\u015fte datele utilizatorilor pentru a ob\u0163ine bani, ar trebui s\u0103 foloseasc\u0103 simbolul Data Dollar, pentru a ar\u0103ta c\u0103 are loc, totu\u015fi, o form\u0103 de schimb.\u201d<\/p>\n

\n“- As vrea sa cumpar acest tricou.”<\/div>\n
\n” – Desigur. Il puteti plati cu 3 poze din telefon sau cu 4 conversatii din WhatsApp.”<\/div>\n

\nDavid Emm a ad\u0103ugat: \u201cUit\u0103m u\u015for ce cantit\u0103\u0163i vaste de date facem publice zilnic. Sentimentul de pierdere, dac\u0103 sunt luate \u00eempotriva voin\u0163ei noastre, este mult mai real atunci c\u00e2nd cineva ne ia, fizic, telefonul \u015fi decide ce date s\u0103 foloseasc\u0103. Acest efect a fost interesant de explicat cu ajutorul magazinului Dolarul Informa\u0163ional: Data Dollar Store. Conform unui studiu global, chiar dac\u0103 29% dintre utilizatorii din toat\u0103 lumea au fost victimele unui atac cibernetic, 39% \u00ee\u015fi las\u0103 dispozitivele neprotejate  \u00eempotriva atacurilor.
\n 
\nClien\u0163ii ar trebui s\u0103-\u015fi pre\u0163uiasc\u0103 datele la fel de mult ca banii din portofele. Dac\u0103 au o valoare, oricare ar fi ea, pot fi folosite ca modalitate de schimb sau achizi\u0163ie. Nu vrem, \u00eens\u0103, s\u0103 r\u0103m\u00e2nem f\u0103r\u0103 nimic, dac\u0103 pierdem sau ne sunt furate datele \u2013 sau dac\u0103 datele pe care le d\u0103m la schimb sunt folosite \u00eentr-un mod r\u0103u inten\u0163ionat, a\u015fa c\u0103 protec\u0163ia este esen\u0163ial\u0103.\u201d
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Clien\u0163ii s-au \u00eenghesuit de la primele ore ale dimine\u0163ii pentru a ob\u0163ine obiecte exclusive de art\u0103, dar au fost surprin\u015fi s\u0103 afle cum pot fi achizi\u0163ionate acestea.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571],"tags":[170,5634,4126,470,18651,9602,10173,27986,9638],"class_list":["post-152991","post","type-post","status-publish","format-standard","hentry","category-business-hi-tech","tag-achizitie","tag-arta","tag-clienti","tag-cumparare","tag-obtinere","tag-poze","tag-telefon","tag-tricou","tag-virtual"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/152991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=152991"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/152991\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=152991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=152991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=152991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}