\nSuplimentele alimentare Himalaya fac parte dintr-o pia\u0163\u0103 evaluat\u0103 anul trecut la circa 131 mil. de euro pentru categoria lifestyle OTC (\u201eover the counter\u201d, adic\u0103 eliberate f\u0103r\u0103 prescrip\u0163ie medical\u0103), potrivit centrului de cercetare CEGEDIM.<\/p>\n
\nPotrivit Ioanei Cebuc, marketing manager Prisum International Trading, v\u00e2nz\u0103rile cele mai bune se fac \u00een general \u00een re\u015fedin\u0163ele de jude\u0163 \u015fi \u00een marile centre universitare, unde \u015fi deschiderea, nivelul de informa\u0163ie, dar \u015fi nivelul de trai sunt indicatori cu valori \u00een cre\u015ftere. Bucure\u015ftiul are ponderea cea mai ridicat\u0103, de aproximativ 20%, pe c\u00e2nd celelalte jude\u0163e ating cu greu la 4%-5%, potrivit Ioanei Cebuc.<\/p>\n
\nPotrivit marketing managerului Prisum, profilul consumatorului acestor produse este destul de complex. \u201eAcesta fie a con\u015ftientizat, fie este \u00een proces de con\u015ftientizare a faptului c\u0103 stilul s\u0103u de via\u0163\u0103 are nevoie de o schimbare radical\u0103. Fa\u0163\u0103 de anii preceden\u0163i, pacien\u0163ii cu v\u00e2rste de peste 30 ani sunt tot mai interesa\u0163i de reorganizarea programului lor, astfel \u00eenc\u00e2t s\u0103 aloce mai mult timp pentru activit\u0103\u0163i sportive, momente de odihn\u0103 \u015fi relaxare al\u0103turi de cei dragi \u015fi \u00een general s\u0103 acorde o grij\u0103 sporit\u0103 s\u0103n\u0103t\u0103\u0163ii lor. Preven\u0163ia nu mai este doar o no\u0163iune abstract\u0103, ci a devenit parte din stilul nostru de via\u0163\u0103.\u201d<\/p>\n
\nDin portofoliul Himalaya fac parte produse precum Liv.52, Cystone, Septilin, Koflet, fiecare aduc\u00e2ndu-\u015fi contribu\u0163ia pentru \u00eembun\u0103t\u0103\u0163irea calit\u0103\u0163ii vie\u0163ii rom\u00e2nilor; cel mai bine v\u00e2ndut produs din portofoliul Himalaya este este Liv.52, destinat protec\u0163iei ficatului.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Himalaya Drug Company, brandul cu origini indiene aflat \u00een portofoliul companiei Prisum International Trading, a \u00eenregistrat o cifr\u0103 de afaceri de peste 8 milioane de euro anul trecut, iar anul acesta, reprezentan\u0163ii companiei \u015fi-au propus o cre\u015ftere de 12%, potrivit informa\u0163iilor furnizate de ace\u015ftia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,7179,388,272,246,22099,24529,217,16978,98,24193],"class_list":["post-152866","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-brand","tag-cifra-de-afaceri","tag-companie","tag-crestere","tag-furnizare","tag-himalaya","tag-international","tag-portofoliu","tag-romania","tag-trecut"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/152866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=152866"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/152866\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=152866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=152866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=152866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}