{"id":152483,"date":"2017-09-22T16:28:18","date_gmt":"2017-09-22T16:28:18","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=152483"},"modified":"2017-09-22T16:28:18","modified_gmt":"2017-09-22T16:28:18","slug":"nepi-rockcastle-isi-continua-strategia-de-dezvoltare-in-europa-centrala-si-de-est-cu-doua-noi-achizitii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=152483","title":{"rendered":"NEPI Rockcastle \u00ee\u015fi continu\u0103 strategia de dezvoltare \u00een Europa Central\u0103 \u015fi de Est cu dou\u0103 noi achizi\u0163ii"},"content":{"rendered":"<p>\n<strong>O nou\u0103 \u0163ar\u0103 pe harta investi\u0163iilor NEPI Rockcastle<\/strong><\/p>\n<p>\nCu o suprafa\u0163\u0103 \u00eenchiriabil\u0103 de 66.000 metri p\u0103tra\u0163i, Arena Plaza este pozi\u0163ionat central, \u00een zona de est a ora\u015fului, aproape de principala gar\u0103 interna\u0163ional\u0103, \u015fi reprezint\u0103 primul pas pe care \u00eel face NEPI Rockcastle \u00een strategia sa de dezvoltare \u00een Ungaria. Mall-ul este situat \u00een Budapesta, centrul economic al \u0163\u0103rii, cel mai bogat ora\u015f din Ungaria, cu o popula\u0163ie de peste 1,7 milioane de locuitori \u015fi o economie \u00een ascensiune. Valoarea tranzac\u0163iei este de 275 milioane de euro.<\/p>\n<p>\nInaugurat \u00een 2007, Arena Plaza are un poten\u0163ial comercial sporit, pe care NEPI Rockcastle \u00ee\u015fi propune s\u0103 \u00eel maximizeze prin ini\u0163iativele de reconfigurare a centrului \u015fi \u00eembun\u0103t\u0103\u0163ire a ofertei de branduri \u015fi spa\u0163ii de recreere. \u00cen prezent, Arena Plaza ofer\u0103 vizitatorilor s\u0103i un mix variat de magazine, dar \u015fi spa\u0163ii moderne de divertisment \u015fi petrecere a timpului liber. Centrul comercial este \u00eenchiriat \u00een totalitate, av\u00e2nd unele dintre cele mai populare branduri precum Bershka, H&#038;M, IMAX Cinema City, KFC, Massimo Dutti, McDonald\u2019s, Peek &#038; Cloppenburg, Media Markt, New Yorker, Tesco sau Zara. Dispunerea modern\u0103 pe dou\u0103 etaje, parcarea ce le ofer\u0103 vizitatorilor acces rapid \u00een magazine \u015fi mixul atractiv de chiria\u015fi au dus la o cre\u015ftere a cifrei de afaceri de peste 7% pe an, \u00een ultimii doi ani. Mai mult, traficul anual al centrului comercial a atins pragul de 10 milioane de vizitatori, noul proprietar propun\u00e2ndu-\u015fi s\u0103 dep\u0103\u015feasc\u0103 aceast\u0103 cifr\u0103 prin ini\u0163iativele de reconfigurare a centrului.<\/p>\n<p>\n<strong>Expansiune puternic\u0103 pe pia\u0163a din Bulgaria<\/strong><\/p>\n<p>\nParadise Center este cel mai mare centru comercial din Sofia, cu o suprafa\u0163\u0103 \u00eenchiriabil\u0103 de 82.000 metri p\u0103tra\u0163i. Dup\u0103 achizi\u0163ia Serdika Center din vara acestui an, aceast\u0103 tranzac\u0163ie, \u00een valoare de 252,9 milioane de euro, subliniaz\u0103 strategia de extindere a companiei \u00een Bulgaria \u015fi consolideaz\u0103 prezen\u0163a dominant\u0103 a grupului \u00een \u0163ar\u0103.<\/p>\n<p>\nInaugurat \u00een 2013, Paradise Center este situat \u00een zona de sud a ora\u015fului, aflat\u0103 \u00eentr-un proces puternic de dezvoltare, \u015fi beneficiaz\u0103 de o pozi\u0163ie favorabil\u0103, fiind la intersec\u0163ia a dou\u0103 mari artere de trafic, cu acces direct la cea mai nou\u0103 linie de metrou. Paradise Center are un trafic anual de 10 milioane de vizitatori, oferindu-le acestora un mix de branduri locale \u015fi interna\u0163ionale, dar \u015fi spa\u0163ii moderne de divertisment \u015fi petrecere a timpului liber.<\/p>\n<p>\nCentrul comercial este \u00eenchiriat c\u0103tre unele dintre cele mai populare branduri precum Bershka, Cinema City, Forever 21, H&#038;M, LC Waikiki, Massimo Dutti, New Yorker, Pull &#038; Bear, Reserved, Sephora, Sport Vision, Sofia Event Center (spa\u0163iu de evenimente), Stradivarius, Technopolis \u015fi Zara. Paradise Center cuprinde, de asemenea, o zon\u0103 de restaurante \u015fi divertisment, cu restaurante de tip fast \u015fi slow food, un centru de fitness cu o piscin\u0103 de 25 m, precum \u015fi un spa\u0163iu de joac\u0103 pentru copii. Centrul comercial va trece printr-un proces de reconfigurare, care va aduce \u00eembun\u0103t\u0103\u0163iri zonei de subsol \u015fi terasei precum si mixului de chiriasi, \u015fi va consolida pozi\u0163ia dominant\u0103 a Paradise Center pe pia\u0163a din Bulgaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEPI Rockcastle, liderul investi\u0163iilor imobiliare din Europa Central\u0103 \u015fi de Est, anun\u0163\u0103 achizi\u0163ia a dou\u0103 noi centre comerciale: Arena Plaza, al doilea cel mai mare centru comercial din capitala Ungariei, \u015fi Paradise Center, cel mai mare mall din Sofia. Valoarea total\u0103 a celor dou\u0103 tranzac\u0163ii se ridic\u0103 la aproximativ 528 milioane de euro, finalizarea achizi\u0163iei Paradise Center fiind momentan condi\u0163ionat\u0103 de acordul Consiliului Concuren\u0163ei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,4473,457,8966,342,246,7442,13378,13374,149,20143,7154,222,7169,465],"class_list":["post-152483","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-achizitii","tag-acord","tag-centru-comercial","tag-continuare","tag-crestere","tag-dezvoltare","tag-europa-centrala","tag-europa-centrala-si-de-est","tag-investitii","tag-nepi","tag-sofia","tag-strategie","tag-ungaria","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/152483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=152483"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/152483\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=152483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=152483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=152483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}