{"id":152272,"date":"2017-09-18T18:32:35","date_gmt":"2017-09-18T18:32:35","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=152272"},"modified":"2017-09-18T18:32:35","modified_gmt":"2017-09-18T18:32:35","slug":"romanul-care-in-2004-lucra-la-mcdonalds-este-azi-este-cel-mai-puternic-antreprenor-din-industria-restaurantelor-cu-afaceri-de-peste-30-mil-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=152272","title":{"rendered":"Rom\u00e2nul care \u00een 2004 lucra la McDonald\u2019s este azi este cel mai pu\u00adter\u00adnic antreprenor din industria res\u00adtaurantelor, cu afaceri de peste 30 mil. euro"},"content":{"rendered":"
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\nDrago\u015f Petrescu a luat pulsul pie\u0163ei ospitalit\u0103\u0163ii ca store manager la McDonald\u2019s \u00een programul de aplicare pentru franciz\u0103, iar \u00een 1999 a pus bazele, \u00eempreun\u0103 cu C\u0103t\u0103lin Mahu, ale lan\u0163ului de restaurante La Mama.<\/p>\n

\nPetrescu \u015fi-a continuat formarea profesional\u0103 \u00een Fran\u0163a, la Toulouse, unde a absolvit cursuri de management al \u00eentreprinderii, a continuat la Chicago, cu un Advanced Operations Course, \u015fi mai apoi a absolvit un Executive MBA la Asebuss \u00een 2005. Grupul City Grill, controlat de antreprenorul Drago\u015f Petrescu, a terminat 2015 cu afaceri de 115 milioane de lei, \u00een cre\u015ftere cu 28% fa\u0163\u0103 de 2014 \u015fi aproape duble fa\u0163\u0103 de 2012. \u00cen 2016, businessul cumulat a dep\u0103\u015fit 30 mil. euro, plus 15%.<\/p>\n

\nCompania cuprinde 16 restaurante \u015fi cafenele sub mai multe branduri, precum City Grill, Trattoria Buongiorno sau Hanu\u2019 lui Manuc.<\/p>\n

\n\u00cen doi ani, antreprenorul vrea s\u0103 ajung\u0103 la 20 de unit\u0103\u0163i, deci la un business suficient de mare pentru o v\u00e2nzare.<\/p>\n

\n\u201eUn restaurant cost\u0103 circa 300.000 de euro s\u0103 \u00eel deschizi, sum\u0103 ce include \u015fi costurile de amenajare. Pentru dezvoltare folosim exclusiv fondurile grupului. Ne uit\u0103m \u00eens\u0103 \u00een pia\u0163\u0103 \u015fi dup\u0103 o eventual\u0103 achizi\u0163ie ca s\u0103 putem cre\u015fte mai repede.\u201d El nu se g\u00e2nde\u015fte \u00eens\u0103 s\u0103 rebranduiasc\u0103 restaurantele existente sub alte branduri din grup \u00een Trattoria Buongiorno.<\/p>\n

\nDespre acest an, antreprenorul spune c\u0103 pia\u0163a a fost prietenoas\u0103, iar brandurile active \u015fi cu imagine bun\u0103 au avut de c\u00e2\u015ftigat. \u201ePe pia\u0163\u0103 sunt mai mul\u0163i bani \u015fi exist\u0103 apetit de consum. Clien\u0163ii no\u015ftri target au salarii mai mari cu 15%, reducerea TVA \u015fi sc\u0103derea pre\u0163ului la carburan\u0163i sunt de asemenea factori care au sus\u0163inut cre\u015fterea.\u201d<\/p>\n

\nIat\u0103 discursul lui Drago\u015f Petrescu, fondatorul City Grill, la BM Storytellers, evenimentul care marca zece ani de existen\u0163\u0103 a revistei Business Magazin:<\/strong><\/p>\n<\/div>\n<\/div>\n

\nM\u0103 simt la Storytellers ca \u00eentr-o sear\u0103 de Cr\u0103ciun: pe strad\u0103 nu e nimeni, \u00een restaurantele mele cam bate v\u00e2ntul \u015fi noi st\u0103m aici s\u0103 privim cum ninge \u015fi s\u0103 ne amintim ce f\u0103ceam \u00een 2004. B\u0103nuiesc c\u0103 nu \u015ftia\u0163i unde eram \u00een 2004. Lucram \u00eentr-un restaurant McDonald\u2019s din Milano. Tr\u0103geam acolo din greu cu mopul, cu hamburgerii pe gr\u0103tar \u015fi probabil v\u0103 \u00eentreba\u0163i ce c\u0103utam acolo. M\u0103 \u00eentrebam \u015fi eu. \u00cen italian\u0103 m\u0103 \u00eentrebam. \u00cemi f\u0103ceam vise pentru un proiect care nu a ie\u015fit \u015fi anume acela de a dezvolta restaurante \u00een Italia. \u00cen anul 2000, \u00eemi luasem licen\u0163a de la Hamburger University \u015fi urma s\u0103 iau un restaurant \u00een franciz\u0103 \u00een Rom\u00e2nia. Rom\u00e2nia \u00een schimb nu avea acelea\u015fi planuri cu mine \u015fi dup\u0103 vreo doi ani de munc\u0103 \u00een restaurantele McDonald\u2019s din Rom\u00e2nia, am renun\u0163at la visul de a primi o franciz\u0103 \u015fi am aplicat interna\u0163ional. Am presat pe oficialii McDonald\u2019s din Europa \u015fi p\u00e2n\u0103 la urm\u0103 l-am convins pe \u015feful McDonald\u2019s Italia, care a spus c\u0103 au nevoie de franciza\u0163i ca de aer.<\/p>\n

\nEram patru licen\u0163ia\u0163i \u00een Rom\u00e2nia f\u0103r\u0103 restaurant \u015fi am plecat s\u0103 ne lu\u0103m \u00een primire spa\u0163iile. Ne-au a\u015fteptat frumos, dar \u00eent\u00e2i ne-au pus la munc\u0103 \u00een restaurante. Pe mine m-au repartizat la restaurantul din Milano, am stat acolo vreo \u015fase luni, mi-a pl\u0103cut, le-a pl\u0103cut \u015fi lor de mine, a\u015fa c\u0103 am semnat contractul pentru un restaurant dintr-un sat care se cheam\u0103 Asti, la 120 km de Milano. Era un restaurant pe care nu \u00eel voia nimeni, dar eu sim\u0163eam c\u0103 o s\u0103 fac lucruri extraordinare acolo. L-am acceptat, am \u00eenceput s\u0103 caut cas\u0103, am ales casa \u015fi, cu contractul \u00een  m\u00e2n\u0103, m-am prezentat la ambasada Italiei \u00een Rom\u00e2nia. Eram \u00een a doua jum\u0103tate a anului 2004, noi nu eram membri ai UE \u015fi \u00eemi amintesc cu mult\u0103 emo\u0163ie momentul. Cei de la ambasad\u0103 mi-au spus c\u0103 nu pot s\u0103 \u00eemi dea viza \u015fi c\u0103 nu pot intra \u00een Italia ca investitor deoarece trebuie s\u0103 dovedesc (art. 27) c\u0103 am ob\u0163inut profit ca ac\u0163ionar al unei firme din Italia cu un an \u00eenainte.<\/p>\n

\nNu am cum s\u0103 fi ob\u0163inut profit, le-am zis, pentru c\u0103 sper s\u0103 am profit de acum \u00eenainte. Italienii mi-au zis c\u0103 nu se poate, asta e legea, nu m\u0103 pot ajuta \u015fi uite-a\u015fa am deschis eu primul restaurant City Grill pe Prim\u0103verii, \u00een 2004. S-a terminat cu Italia, care a fost oricum o experien\u0163\u0103 extraordinar\u0103 apropo de cum \u015fi unde te arunc\u0103 via\u0163a. Eu sunt un om optimist \u015fi norocos, mai ales pentru c\u0103 am avut norocul s\u0103 \u00eemi fie \u00een\u015felat\u0103 \u00eencrederea la un nivel important de foarte pu\u0163ine ori, dar m\u0103 a\u015ftept \u00een fiecare zi c\u00e2nd m\u0103 trezesc diminea\u0163a \u015fi m\u0103 uit \u00een fa\u0163a casei ca cineva s\u0103 \u00eemi fure ma\u015fina. Nu o s\u0103 m\u0103 simt \u015focat \u015fi nu o s\u0103 m\u0103 t\u0103v\u0103lesc pe jos dac\u0103 \u00eentr-o zi ma\u015fina nu o s\u0103 mai fie \u00een fa\u0163a casei. Dac\u0103 e ma\u015fina \u00een fa\u0163a casei, \u00eenseamn\u0103 c\u0103 am o zi extraordinar\u0103 \u015fi pot s\u0103 plec la treab\u0103.<\/p>\n

\nCu o foarte bun\u0103 parte din banii mei, \u00een \u201895, c\u00e2nd m\u0103 preg\u0103team s\u0103 m\u0103 \u00eensor, m-am dus \u00een Germania \u015fi am cump\u0103rat cu 8.000 de m\u0103rci un Audi 80 care avea 8 ani. Am fost foarte m\u00e2ndru c\u0103 l-am g\u0103sit, am venit cu el acas\u0103, l-am sp\u0103lat, l-am aranjat \u015fi l-am pus \u00een fa\u0163a blocului la vremea respectiv\u0103, doar c\u0103 diminea\u0163\u0103 nu mai era. Am zis c\u0103 nu e nimic, sigur l-am pus pe strada cealalt\u0103, l-am c\u0103utat vreo 20 de str\u0103zi \u00een jurul blocului, nu era, a\u015fa c\u0103 am \u00eemprumutat o ma\u015fin\u0103 \u015fi m-am dus s\u0103 m\u0103 \u00eensor \u015fi am mers mai departe. De atunci am \u00eenv\u0103\u0163at c\u0103 este important ca a\u015ftept\u0103rile s\u0103 fie jos, pentru ca entuziasmul s\u0103 fie sus.<\/p>\n

\nNu \u00eemi pare r\u0103u c\u0103 nu am intrat \u00een politic\u0103. Mi-a\u015f dori s\u0103 avem o \u0163ar\u0103 mai bun\u0103 \u015fi mai frumoas\u0103 \u015fi mai bine reglementat\u0103, dar am \u00eenv\u0103\u0163at c\u0103 este bine s\u0103 te bucuri de ceea ce ai. Eu m\u0103 bucur acum de ce este \u015fi de ce avem \u00een \u0163ara asta, m\u0103 bucur c\u0103 tr\u0103iesc \u00een Rom\u00e2nia \u015fi cred c\u0103 am ales cea mai bun\u0103 cale r\u0103m\u00e2n\u00e2nd aici. Dec\u00e2t s\u0103 fii \u00een ultima treime de la Harvard, mai bine e\u015fti \u00een prima jum\u0103tate la o facultate medie. Din c\u0103r\u0163ile lui Malcolm Gladwell, m\u0103 reg\u0103sesc extraordinar \u00een teoria pe\u015ftelui mare \u00een iazul mic, cale pe care eu am decis s\u0103 merg \u00eenainte s\u0103 citesc cartea. Tat\u0103l meu, imigrant \u00een SUA, \u00eemi tot zicea s\u0103 vin s\u0103 tr\u0103iesc acolo, \u00een \u0163ara tuturor posibilit\u0103\u0163ilor. Dup\u0103 ce m-am dus prima dat\u0103 \u00een SUA \u00een 1997, dup\u0103 ce \u00eemi respinseser\u0103 de nu \u015ftiu c\u00e2te ori viza (nu m-am \u00een\u0163eles cu ambasadele niciodat\u0103) \u015fi am v\u0103zut acolo cine mergea pe strad\u0103, mi-am dat seama c\u0103 nu era de mine. La mine \u00een Bucure\u015fti eram zmeu, iar \u00een Chicago mai erau \u00eenc\u0103 alte multe mii de zmei.<\/p>\n

\nA\u015fa c\u0103 instinctual am decis s\u0103 fiu pe\u015ftele mare \u00een iazul mic \u015fi am r\u0103mas \u00een Rom\u00e2nia. \u015etiu c\u0103 a fost cea mai bun\u0103 decizie, pentru c\u0103 \u015fi acum a\u015f face la fel.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen urm\u0103 cu mai bine de zece ani, Drago\u015f Petrescu a decis s\u0103 \u00eencerce anteprenoriatul \u015fi s\u0103 deschid\u0103 singur un restaurant. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[81,255,125,11226,7155],"class_list":["post-152272","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-afaceri","tag-antreprenori","tag-ceo","tag-dragos-petrescu","tag-mcdonalds"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/152272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=152272"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/152272\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=152272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=152272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=152272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}