\nC\u00e2\u0163iva rom\u00e2ni au r\u0103mas \u201ebloca\u0163i\u201d \u00een Portugalia dup\u0103 ce compania aerian\u0103 a anulat zborurile, f\u0103r\u0103 nicio explica\u0163ie. Ace\u015ftia plecaser\u0103 prin intermediul uneia dintre cele mai cunoscute agen\u0163ii de turism din Rom\u00e2nia. \u00cen mod firesc, autorit\u0103\u0163ile au intervenit, oferind declara\u0163ii \u015fi suport turi\u015ftilor rom\u00e2ni. \u00cen timp ce scriu aceste cuvinte, \u00eencerc s\u0103 \u00eemi imaginez situa\u0163ia acestor oameni: nu \u015ftiu ce se \u00eent\u00e2mpl\u0103, de ce se \u00eent\u00e2mpl\u0103 \u015fi, mai ales, c\u00e2nd se vor rezolva lucrurile. Peste toate acestea putem ad\u0103uga \u015fi emo\u0163iile prin care trec familiile turi\u015ftilor. Copii, p\u0103rin\u0163i, bunici..ne\u015ftiind din ce motive cei dragi nu pot ajunge acas\u0103, ne\u015ftiind \u00een ce moment lucrurile se vor rezolva. Nu pot dec\u00e2t s\u0103 \u00eemi imaginez clipele prin care trec ace\u015fti oameni.<\/p>\n
\nFor\u0163at\u0103 de situa\u0163ie, agen\u0163ia a fost nevoit\u0103 s\u0103 ia o pozi\u0163ie. P\u00e2n\u0103 la urm\u0103, vacan\u0163a a fost organizat\u0103 de ei. Din ce am citit, din pu\u0163inele informa\u0163ii \u015fi inform\u0103ri pe care le-am g\u0103sit, reprezentan\u0163i ai agen\u0163iei au declarat c\u0103 se vor g\u0103si solu\u0163ii astfel \u00eenc\u00e2t rom\u00e2nii s\u0103 ajung\u0103 acas\u0103 \u00een cel mai scurt timp. Cu siguran\u0163\u0103, lucrurile se vor rezolva mai devreme sau mai t\u00e2rziu. \u00centrebarea care apare este : \u00een ce m\u0103sur\u0103 imaginea \u015fi rela\u0163ia agen\u0163iei cu poten\u0163ialii clien\u0163i vor avea de suferit ?<\/p>\n
\nEste important de subliniat faptul c\u0103, \u00een aceste domenii de interes public, situa\u0163ii similare pot ap\u0103rea indiferent de tipul de activitate. M\u00e2 \u00eentreb c\u00e2te companii din Rom\u00e2nia au, \u00een sertar, planuri de preven\u0163ie. M\u0103 \u00eentreb c\u00e2te companii din Rom\u00e2nia au, \u00een sertar, planuri prin care s\u0103 reac\u0163ioneze rapid \u00een astfel de situa\u0163ii. \u015ei, m\u0103 \u00eentreb, c\u00e2te companii din Rom\u00e2nia pun accent pe conceptul de management al crizei de imagine. Pentru c\u0103 o astfel de situa\u0163ie, chiar dac\u0103 are loc independent de ac\u0163iunile companiei, \u00eei poate afecata imaginea, credibilitatea \u015fi rela\u0163ia cu poten\u0163ialii clien\u0163i.<\/p>\n
\n\u015ei s\u0103 nu uit\u0103m de puterea emo\u0163iilor. Ele vor c\u00e2\u015ftiga, aproape \u00eentotdeauna, \u00een fa\u0163a ra\u0163iunii. Oamenii vor analiza situa\u0163ia strict \u00een func\u0163ie de experien\u0163a personal\u0103, strict \u00een func\u0163ie de ce au sim\u0163it \u00een acele momente. Fix \u00een func\u0163ie de emo\u0163iile tr\u0103ite atunci. Exist\u0103 2 tipuri de emo\u0163ii negative care genereaz\u0103 : anxietatea \u015fi furia. De cele mai multe ori, astfel de situa\u0163ii genereaz\u0103 furie. \u015ei, cu furia \u201e\u00een buzunar\u201d, oamenii vor vorbi, vor \u00eemp\u0103rt\u0103\u015fi, vor explica\u2026\u00een termeni negativi. Pentru ei, motivele ra\u0163ionale, vor conta mult mai pu\u0163iin. Sau chiar deloc. Ei \u015ftiu un lucru \u015fi bun : au tr\u0103it o experien\u0163\u0103 nefericit\u0103.<\/p>\n
\nA\u015fa c\u0103 vor vorbi despre ea. Vor vorbi cu familia, cu prietenii, cu jurnali\u015ftii sau colegii. \u015ei vor exagera, deoarece este omene\u015fte. \u015ei vor dori s\u0103 \u00eemp\u0103rt\u0103\u015feasc\u0103 unui num\u0103r mare de oameni. \u015ei pe m\u0103sur\u0103 ce vor povesti mai mult, vor exagera mai mult. Vor ad\u0103uga \u015fi alte detalii, \u00een principiu negative, guvernate de furie. Oamenii care \u00eei vor asculta vor fi \u015foca\u0163i. Se vor reg\u0103si \u00een povestea lor. Vor c\u0103uta vinova\u0163i: agen\u0163ia, compania aerian\u0103, \u0163ara respectiv\u0103, \u0163ara noastr\u0103, ministrul, primul ministru \u015fi lista poate continua. \u015ei iat\u0103 cum, o situa\u0163ie ce are loc independent de voia noastr\u0103, poate distruge complet credibilitatea, imaginea, rela\u0163ia.<\/p>\n
\nCum ar trebui s\u0103 procedeze companiile ? Nimic mai simplu:<\/p>\n
\n1. S\u0103 de\u0163in\u0103 planuri de preven\u0163ie.<\/p>\n
\n2. S\u0103 de\u0163in\u0103 planuri de reac\u0163ie.<\/p>\n
\n3. S\u0103 apeleze la un expert care s\u0103 \u00eei ajute s\u0103 gestioneze situa\u0163ii de criz\u0103 de imagine.<\/p>\n
\n\u2026\u015fi s\u0103 plece de la o idee simpl\u0103: orice, absolut orice poate fi interpretat. \u015ei de cele mai multe<\/p>\n
\nori, negativ.<\/p>\n
\nAutor: Radu Turcescu, Public Relations Strategist<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e2\u0163iva rom\u00e2ni au r\u0103mas \u201ebloca\u0163i\u201d \u00een Portugalia dup\u0103 ce compania aerian\u0103 a anulat zborurile, f\u0103r\u0103 nicio explica\u0163ie. Ace\u015ftia plecaser\u0103 prin intermediul uneia dintre cele mai cunoscute agen\u0163ii de turism din Rom\u00e2nia. \u00cen mod firesc, autorit\u0103\u0163ile au intervenit, oferind declara\u0163ii \u015fi suport turi\u015ftilor rom\u00e2ni. \u00cen timp ce scriu aceste cuvinte, \u00eencerc s\u0103 \u00eemi imaginez situa\u0163ia acestor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[9646,12073,201,182,9782,7943,6266,8018,17312,19125,80,18799,173,98],"class_list":["post-151569","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-agentie","tag-companie-aeriana","tag-companii","tag-criza","tag-declaratii","tag-imagine","tag-oameni","tag-planuri","tag-portugalia","tag-prevenire","tag-refuz","tag-rezolvare","tag-romani","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/151569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151569"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/151569\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}