\n\u00cen acest context, Fashion Days a analizat obiceiurile de cump\u0103rare nocturne ale clien\u0163ilor din Rom\u00e2nia, Bulgaria \u015fi Ungaria, \u00een primele \u015fase luni ale anului \u00een curs.<\/p>\n
\nAstfel, clien\u0163ii Fashion Days din Rom\u00e2nia au plasat comenzi dup\u0103 ora 00:00 mai ales de pe dispozitivele mobile \u015fi au cump\u0103rat pantofi clasici, pantofi sport, rochii, sacouri, ceasuri \u015fi accesorii, gen\u0163i, haine pentru copii, dar \u015fi obiecte decorative pentru cas\u0103. Majoritatea comenzilor plasate \u00een timpul nop\u0163ii (41,69%) au fost \u00eenregistrate \u00een intervalul 00:00 \u2013 01:00, iar cele mai multe achizi\u0163ii au fost f\u0103cute din Bucure\u015fti (43%), Timi\u015foara \u015fi Cluj-Napoca. \u00cen medie, valoarea unei achizi\u0163ii nocturne a fost de 282 de lei.<\/p>\n
\n\u201eClien\u0163ii no\u015ftri, afla\u0163i mereu \u00een mi\u015fcare \u015fi cu timp tot mai limitat, \u00ee\u015fi doresc s\u0103 poat\u0103 face cump\u0103r\u0103turi de oriunde \u015fi oric\u00e2nd: \u00een mijloacele de transport, \u00een drumul spre birou, \u00een vacan\u0163\u0103, a\u015ftept\u00e2nd la restaurant, \u015fi chiar noaptea, c\u00e2nd au mai mult timp liber \u015fi se pot bucura de oferta diversificat\u0103 de branduri \u015fi produse potrivite oric\u0103rui stil, pe care o g\u0103sesc \u00een magazinul nostru online.<\/p>\n
\nLa Fashion Days, observ\u0103m \u00een fiecare an un interes crescut pentru cump\u0103r\u0103turi \u00een intervalul 00:00 \u2013 06:00 \u015fi c\u0103 tot mai multe comenzi sunt plasate de pe smartphone \u015fi tablet\u0103, clien\u0163ii profit\u00e2nd de avantajele oferite de aplica\u0163ia Fashion Days, precum navigarea rapid\u0103, cea mai bun\u0103 selec\u0163ie de produse \u015fi branduri, op\u0163iuni de filtrare utile \u015fi imagini de cea mai bun\u0103 calitate\u201d, spune Andrei Chiril\u0103, Chief Marketing Officer Fashion Days.<\/p>\n
\nDispozitivele mobile au fost utilizate cu prec\u0103dere (74%) de clien\u0163ii nocturi rom\u00e2ni pentru a-\u015fi comanda produsele dorite. Aproximativ 69% din totalul achizi\u0163iilor a fost realizat de pe smartphone \u015fi 5% de pe tablet\u0103, restul reprezent\u00e2nd comenzi plasate de pe desktop.<\/p>\n
\nPonderea de utilizare a dispozitivelor mobile a fost ridicat\u0103 \u015fi \u00een Bulgaria (68%) \u015fi Ungaria (71%). Se remarc\u0103 o particularitate la clien\u0163ii din Ungaria, prin utilizarea mai ridicat\u0103 a tabletelor (10% din total) pentru comenzile plasate noaptea.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cump\u0103r\u0103turile nu se mai concentreaz\u0103 \u00een intervalele orare \u00een care magazinele fizice sunt deschise \u015fi tot mai multe achizi\u0163ii au loc dup\u0103 orele de program, retailul online \u015fi cre\u015fterea gradului de penetrare a dispozitivelor mobile oferindu-le clien\u0163ilor libertatea de a face shopping de fashion de oriunde \u015fi oric\u00e2nd, inclusiv noaptea.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4473,8225,7386,306,5879,4126,9597,8505,534,246,470,10129,83,10541,7780,8199,13306,387,85,16723,539,7541,94,80,173,98,5260,7169],"class_list":["post-151563","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitii","tag-analiza","tag-branduri","tag-bucuresti","tag-bulgaria","tag-clienti","tag-cluj-napoca","tag-comenzi","tag-context","tag-crestere","tag-cumparare","tag-cumparaturi","tag-deschidere","tag-dispozitive","tag-fashion","tag-haine","tag-libertate","tag-magazine","tag-noapte","tag-obiceiuri","tag-online","tag-produse","tag-program","tag-refuz","tag-romani","tag-romania","tag-shopping","tag-ungaria"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/151563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151563"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/151563\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}