\n\u201eSuntem de p\u0103rere c\u0103 3rd wave coffee, cum este denumit fenomenul cafenelelor de specialitate, este \u00een plin av\u00e2nt \u00een Rom\u00e2nia, cu prec\u0103dere \u00een Capital\u0103. Observ\u0103m deja o evolu\u0163ie \u00een r\u00e2ndul consumatorilor de la o banal\u0103 \u201ecafea cu lapte\u201d la una de origine, \u00eens\u0103 consider\u0103m c\u0103 pentru a educa \u015fi st\u00e2rni interesul unui public specializat c\u00e2t mai amplu, este necesar\u0103 prezen\u0163a unei re\u0163ele puternice, cu loca\u0163ii \u00een toate marile ora\u015fe\u201d, motiveaz\u0103 Marcelus Suciu, cofondator Narcoffee Roasters, decizia de a extinde conceptul la nivel na\u0163ional. <\/p>\n
\nNoua unitate face parte din planul fondatorilor de a ajunge la minimum \u015fase cafenele \u00een ora\u015fe cheie din \u0163ar\u0103 p\u00e2n\u0103 la finalul acestui an, investi\u0163a total\u0103 pentru \u00eentregul proiect fiind de 500.000 de euro. Ca \u015fi \u00een cazul cafenelelor din Cluj, meniul cafenelei din Bucure\u015fti se \u00eemparte \u00een dou\u0103 categorii: meniu pe baz\u0103 de espresso, adic\u0103 specialit\u0103\u0163i de cafea precum flat white, long black sau latte \u015fi un meniu pe baz\u0103 de cafea la filtru, precum V60, Chemex, Aeropress sau Cold Brew. \u00cen plus, meniul mai include \u015fi infuzii de ceai negru Indian sau Matcha, precum \u015fi r\u0103coritoare din fructe presate la rece.<\/p>\n
\nNu \u00een ultimul r\u00e2nd, clien\u0163ii vor putea alege \u015fi dintr-o gam\u0103 variat\u0103 de preparate s\u0103rate, patiserie \u015fi dulciuri, o noutate fa\u0163\u0103 de loca\u0163iile din Cluj fiind m\u00e2ncarea proasp\u0103t\u0103, g\u0103tit\u0103 zilnic cu diferite ingrediente, de la somon gravlax p\u00e2n\u0103 la piept de curcan sau pastram\u0103 de vit\u0103 f\u0103cut\u0103 \u00een cas\u0103.<\/p>\n
\n\u201e\u0162in\u00e2nd cont de sezonalitate \u015fi de preferin\u0163ele publicului, credem c\u0103 printre cele mai populare produse se vor reg\u0103si cappuccino, flat white, iced latte \u015fi Cold Brew la sticl\u0103, cea din urm\u0103 reprezent\u00e2nd o cafea infuzat\u0103 la rece timp de 12 ore, pe baz\u0103 de cafea de origine din Kenya, \u00eembuteliat\u0103 de c\u0103tre noi\u201d, a men\u0163ionat Marius Nica, head barista \u00een cadrul Narcoffee Roasters.<\/p>\n
\nMarius Nica, campion na\u0163ional \u015fi interna\u0163ional \u00een latte art, precum \u015fi top 10 world cup taster \u00een 2016, semneaz\u0103 specialit\u0103\u0163ile cafenelei, \u00een timp ce design-ul interior al loca\u0163iei este atribuit arhitectului Cosmin Todor, c\u00e2\u015ftig\u0103tor al premiului Noblesse Interiors la Elle Decoration Design Awards \u00een 2016, \u00een colaborare cu Beniamin Pop, Brand Architect, responsabil de branding \u015fi definitivarea acestuia \u00een implementare. <\/p>\n
\nNarcoffee Roasters este un concept de cafenele de specialitate fondat de c\u0103tre doi dintre cei mai importan\u0163i oameni de afaceri clujeni din domeniul HoReCa, Marcelus Suciu \u015fi Dan Isai, cu o investi\u0163ie ini\u0163ial\u0103 de 500.000 euro, sum\u0103 necesar\u0103 pentru extinderea re\u0163elei \u00een Cluj \u015fi Bucure\u015fti. \u00cen acest moment, re\u0163eaua num\u0103r\u0103 4 loca\u0163ii \u00een cele dou\u0103 ora\u015fe, iar pe termen mediu, Narcoffee Roasters vizeaz\u0103 francizarea conceptului \u015fi \u00een SUA.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Narcoffee Roasters, lan\u0163ul de cafenele de specialitate lansat \u00een Cluj-Napoca de c\u0103tre Marcelus Suciu, fondatorul Marty Restaurants \u015fi Dan Isai, fondatorul Salad Box, inaugureaz\u0103 luna aceasta prima cafenea din Bucure\u015fti, \u00een incinta centrului comercial AFI Palace Cotroceni, potrivit unui comunicat de pres\u0103 trimis de reprezentan\u0163ii companiei. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[306,6551,8966,272,32562,13347,20197,10128,47,7469,9789,30047],"class_list":["post-151236","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucuresti","tag-cafenele","tag-centru-comercial","tag-companie","tag-comunicat","tag-cotroceni","tag-fondator","tag-inaugurare","tag-lansare","tag-presa","tag-reprezentanti","tag-trimitere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/151236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151236"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/151236\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}