{"id":151053,"date":"2017-08-10T15:39:48","date_gmt":"2017-08-10T15:39:48","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=151053"},"modified":"2017-08-10T15:39:48","modified_gmt":"2017-08-10T15:39:48","slug":"tanarul-responsabil-de-rebrandingul-unuia-dintre-cele-mai-exportate-produse-romanesti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=151053","title":{"rendered":"T\u00e2n\u0103rul responsabil de rebrandingul unuia dintre cele mai exportate produse rom\u00e2ne\u015fti"},"content":{"rendered":"<p>\nCiprian Istrate conduce o echip\u0103 de peste 120 de persoane \u015fi contureaz\u0103 viziunea \u015fi strategia dezvolt\u0103rii portofoliului de produse consumer \u2013 at\u00e2t suita de solu\u0163ii Bitdefender destinat\u0103 protej\u0103rii computerelor \u015fi telefoanelor consumatorilor individuali, c\u00e2t \u015fi produsul Bitdefender BOX, dispozitivul de securitate care protejeaz\u0103 toate gadgeturile inteligente conectate la internet, lansat \u00een premier\u0103 mondial\u0103 \u00een 2015.<\/p>\n<p>\nCiprian Istrate, \u00een prezent vicepre\u015fedinte pentru solu\u0163ii de securitate destinate pie\u0163ei reziden\u0163iale, lucreaz\u0103 la Bitdefender din 2002 \u015fi a coordonat \u00een 2011 rebrandingul companiei, cu o contribu\u0163ie important\u0103 \u00een pozi\u0163ionarea tehnologiilor Bitdefender \u00een industria global\u0103 de securitate cibernetic\u0103. Spune despre momentul rebrandingului c\u0103 a fost unul dintre cele mai dificile \u015fi complexe din cariera sa, cu momente de blocaj ce p\u0103reau de nerezolvat la acel moment, dar \u015fi cu satisfac\u0163ii enorme, odat\u0103 finalizat. Istrate a ocupat anterior func\u0163ia de global marketing director al companiei \u015fi a avut o contribu\u0163ie decisiv\u0103 la formarea primei echipe din Rom\u00e2nia responsabile de marketing la nivel interna\u0163ional.<\/p>\n<p>\nDe\u015fi are aproape 15 ani \u00een Bitdefender, Ciprian Istrate spune c\u0103 se vede \u00een companie \u015fi peste un deceniu \u015fi nicidecum antreprenor. Asta pentru c\u0103, spune el, se simte antreprenor chiar dac\u0103 are statut de angajat: \u201eBitdefender reprezint\u0103 o continu\u0103 provocare. Aici de fapt \u015fi de drept este o adev\u0103rat\u0103 \u015fcoal\u0103 de antreprenori. Zilnic e\u015fti expus la diferite probleme ce te \u00eemping constant c\u0103tre \u00eenv\u0103\u0163are\u201d.<\/p>\n<p>\nMai multe astfel de pove\u015fti au ap\u0103rut \u00een catalogul <strong>100 Tineri Manageri de Top<\/strong>, ajuns anul acesta la a 12-a edi\u0163ie.<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/16689842\/2\/coperta-tineri.jpg?height=465&#038;width=620\" style=\"width: 620px; height: 465px;\" \/><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ciprian Istrate conduce o echip\u0103 de peste 120 de persoane \u015fi contureaz\u0103 viziunea \u015fi strategia dezvolt\u0103rii portofoliului de produse consumer \u2013 at\u00e2t suita de solu\u0163ii Bitdefender destinat\u0103 protej\u0103rii computerelor \u015fi telefoanelor consumatorilor individuali, c\u00e2t \u015fi produsul Bitdefender BOX, dispozitivul de securitate care protejeaz\u0103 toate gadgeturile inteligente conectate la internet, lansat \u00een premier\u0103 mondial\u0103 \u00een 2015. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,8039,272,7178,219,10911],"class_list":["post-151053","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-bitdefender","tag-companie","tag-marketing","tag-securitate","tag-solutii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/151053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151053"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/151053\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}