\nKent Martin sau “Battle”, a\u015fa cum \u00eei place s\u0103 fie numit, este un func\u0163ionar public american responsabil cu aprobarea sau respingerea etichetelor de bere. Martin este cunoscut de to\u0163i produc\u0103torii de bere pentru felul \u00een care decide privitor la etichetele care vor ajunge pe rafurile magazinelor.<\/p>\n
Cei care au interac\u0163ionat cu el \u00eel numesc excentric, tensionat \u015fi \u00eentotdeauna \u00eembr\u0103cat la costum. Kent Martin a aprobat, de unul singur, aproape 30.000 de etichete de bere \u00een 2013, adic\u0103 aproape 80 de etichete pe zi.<\/p>\n
Cei mai mul\u0163i produc\u0103tori americani de bere au avut de suferit, cel pu\u0163in o dat\u0103, \u00een urma deciziilor date de Kent Martin. El este o adev\u0103rat\u0103 legend\u0103 \u00een r\u00e2ndul acestora, \u00eens\u0103 o persoan\u0103 extrem de retras\u0103 \u015fi care se fere\u015fte de presa sau al\u0163i curio\u015fi. “El este regele berii. Deciziile sale sunt legi”, a declarat pentru The Daily Beast un colaborator care a preferat s\u0103 r\u0103m\u00e2n\u0103 anonim. “Are \u00een m\u00e2inile sale controlul asupra unei industrii de miliarde de dolari.”<\/p>\n
Printre etichetele respinse de Martin se afl\u0103 un exemplar care prezent\u0103 o carte de joc, rege de inim\u0103 ro\u015fie. Martin le-a transmis produc\u0103torilor c\u0103 inima ro\u015fie poate induce ideea c\u0103 berea are efecte pozitive asupra inimii. Un alt exemplu este al unei etichete care avea la final un anun\u0163 care interzicea spiridu\u015filor s\u0103 consume b\u0103uturi alcoolice. Func\u0163ionarul a considerat c\u0103 mesajul transmis clien\u0163ilor este unul “confuz”.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kent Martin sau “Battle”, a\u015fa cum \u00eei place s\u0103 fie numit, este un func\u0163ionar public american responsabil cu aprobarea sau respingerea etichetelor de bere. Martin este cunoscut de to\u0163i produc\u0103torii de bere pentru felul \u00een care decide privitor la etichetele care vor ajunge pe rafurile magazinelor. Cei care au interac\u0163ionat cu el \u00eel numesc excentric, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12870,13794,16199,9152,7703,7213,7193,4126,10100,9108,33581,474,32836,387,9759,8932,7147,8690,21152,10571,20020],"class_list":["post-150882","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-american","tag-americani","tag-anunt","tag-aprobare","tag-bauturi-alcoolice","tag-bere","tag-carte","tag-clienti","tag-control","tag-decizie","tag-functionar","tag-industrie","tag-inima","tag-magazine","tag-numire","tag-poveste","tag-producatori","tag-public","tag-rege","tag-respingere","tag-responsabil"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=150882"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150882\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=150882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=150882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=150882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}