{"id":150662,"date":"2017-07-29T12:30:00","date_gmt":"2017-07-29T12:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=150662"},"modified":"2017-07-29T12:30:00","modified_gmt":"2017-07-29T12:30:00","slug":"a-furat-meserie-de-la-steve-jobs-si-a-devenit-antreprenoare-acum-castiga-33-milioane-de-dolari-din-propria-inventie-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=150662","title":{"rendered":"A furat meserie de la Steve Jobs \u015fi a devenit antreprenoare. Acum c\u00e2\u015ftig\u0103 33 milioane de dolari din propria inven\u0163ie"},"content":{"rendered":"<p>\nT\u00e2n\u0103ra de 34 ani pe nume Gauri Nanda vinde ceasuri &#8220;alerg\u0103toare&#8221; prin Nanda Home, compania ini\u0163iat\u0103 de ea. \u00cen 2006, Nanda a inventat ceasul cu ro\u0163i Clocky, urmat de modelele Tocky \u015fi Ticky lansate \u00een 2010. Gauri Nanda, designer \u015fi antreprenor, a \u00eenceput afacerea cu ceasuri inspirat\u0103 de propriile probleme cu somnul, potrivit unui interviu pe care l-a acordat publica\u0163iei e-junkie.info. \u00cent\u00e2rzia la cursuri \u015fi a creat \u201cClocky\u201d \u00een cadrul unui proiect de facultate ce avea s\u0103 \u00eei aduc\u0103 \u015fi beneficiul trezirii la timp.<\/p>\n<p>\n\u00cen februarie 2005, pozele cu Clocky au fost publicate pe site-uri renumite de gadgeturi precum slahdot.com \u015fi gizmodo.com, iar Nanda a realizat poten\u0163ialul de business al inven\u0163iei sale.<\/p>\n<p>\n<iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/izWCU4Y61o4\" width=\"560\"><\/iframe><\/p>\n<p>\nPrimele ceasuri v\u00e2ndute sub brandul Nanda Home au fost livrate la u\u015file somnoro\u015filor \u00een decembrie 2006, iar de atunci, compania a continuat s\u0103 se extind\u0103 \u015fi s\u0103 perfec\u0163ioneze ceasurile. Nanda a lucrat ca inginer software la Apple p\u00e2n\u0103 \u00een 2002, la scurt timp dup\u0103 ce a absolvit Universitatea din Michigan.<\/p>\n<p>\nA p\u0103r\u0103sit Apple un an mai t\u00e2rziu \u015fi s-a \u00eenscris la M.I.T.\u2019s Media Lab pentru a-\u015fi dezvolta propriile crea\u0163ii. \u201cNu inte\u0163ionam s\u0103 aduc Clocky pe pia\u0163\u0103. Aten\u0163ia acordat\u0103 de media a dus la aceast\u0103 decizie. A fost un bun motiv pentru oportunitatea de a \u00eenfiin\u0163a o companie\u201d, a declarat Nanda.<\/p>\n<p>\nV\u00e2nz\u0103rile sunt asigurate \u00een mare parte prin comer\u0163ul online. \u201cVindem oriunde, \u00eencep\u00e2nd de la retail, online \u015fi prin cataloage. Ne promov\u0103m aproape exclusiv prin intermediul presei \u015fi prin &lt;gura lumii&gt;. Facem videoclipuri amuzante \u015fi ne folosim de social media pentru a genera interes.\u201d Pre\u0163urile pentru un ceas inventat de Nanda variaz\u0103 \u00eentre opt \u015fi 58 de dolari, potrivit informa\u0163iilor de pe site-ul companiei.<\/p>\n<p>\nP\u00e2n\u0103 anul trecut, Nanda Home a v\u00e2ndut peste 600.000 de ceasuri. Dezvoltarea produsului \u015fi marketingul acestuia a devenit chiar \u015fi studiu de caz \u00een cadrul Harvard Business School.<\/p>\n<p>\nGauri Nanda nu s-a oprit \u00eens\u0103 aici. Cea mai nou\u0103 idee a ei, Toymail, s-a concretizat \u00een cutii po\u015ftale miniaturale \u00een form\u0103 de animale care citesc mesajele primite de pe telefoane. Inven\u0163ia este destinat\u0103 copiilor, ei pot r\u0103spunde prin \u00eenregistrarea vocilor lor, printr-o simpl\u0103 ap\u0103sare pe un buton. Produsele se vor vinde cu circa 55 de dolari \u015fi vor avea \u015fi o tax\u0103 minim\u0103 pentru mesajele transmise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 ce a absolvit Institutul de Tehnologie din Massachusettes \u015fi a lucrat ca designer de produs pentru Apple, Gauri Nanda a luat drumul antreprenoriatului  datorit\u0103 unui produs rezultat al unui proiect de facultate. T\u00e2n\u0103ra de 34 de ani vinde acum prin propria companie, Nanda Home, produse inedite care ar putea concura cu revolu\u0163ionarele inven\u0163ii ale lui Steve Jobs. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4139],"tags":[81,255,288,284,272,7942,25187,193,32625,4878],"class_list":["post-150662","post","type-post","status-publish","format-standard","hentry","category-it","tag-afaceri","tag-antreprenori","tag-apple","tag-castigare","tag-companie","tag-cont","tag-inventie","tag-it","tag-parasire","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=150662"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150662\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=150662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=150662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=150662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}